IFA Berlin is held in Messe Berlin on 1 to 5 September 2023 showing the companies news of Germany and internationals related to sectors Household appliances, Broadcasting, Multimedia Technologies, Consumers electronics, Consumer electronics, Telecommunications.
IFA Berlin is now organised by IFA Management GmbH – a joint venture founded by gfu Consumer & Home Electronics GmbH together with Clarion Events Ltd, one of the world’s leading independent event organizers.
Under the new partnership, IFA plans to build on its success by expanding its digital offering and the IFA Next brand to add more start-ups and innovative products to the event. The new partnership will invest in features, new experiences, and entertainment to generate more value and excitement for attendees, sponsors and exhibitors.
Oliver Merlin is the new Managing Director of IFA Management GmbH. He is an events specialist having worked for many of the top organisers since 2011 to include Ascential, ITE and Hyve). His background is as a management consultant and he worked at Accenture for several years.
“It’s a huge personal honour and privilege to become the Managing Director of IFA – a show with such prestige and iconic history. It’s a once in a career opportunity to work on an event of such scale, importance and complexity.
IFA Berlin is without doubt the world’s pre-eminent trade show in consumer electronics and home appliances – two industries that are so important to every human on the planet. Me and my team will work tirelessly in the service of our customers and their customers – the consumers – to make sure IFA evolves and remains as vital and relevant to the world as it has ever been,”
IFA has been running since 1924 and as we celebrate 99 years, it is important to look to the past to see where we have come and how IFA has been at the centre of technology and innovation.
Since 1924, IFA has been the platform for tech launches, showcasing detector devices, tube radio receivers, the first European car radio and colour TV. From Albert Einstein opening the show in 1930 to the launch of the first video recorder in 1971, IFA Berlin has been integral to the transformation in technology, bringing together industry pioneers and innovative products all under one roof.
IFA in Berlin presents the latest products and innovations in the heart of Europe’s most important regional market.
Only IFA offers such a comprehensive overview of the international market and attracts the attention of international trade visitors each year from more than 130 countries.
IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.
3 reasons to visit IFA Berlin
- IFA is the only show worldwide that presents all facets of the smart home fully and efficiently. This is made possible by the successful combination of Consumer Electronics, Home Appliances and Telecommunication.
- IFA is the world’s leading retail show in preparation for the year-end business
- Global leaders personally present their visions and strategies at the IFA Keynotes, IFA+Summit und den Hosted Conferences.
IFA is the world’s largest home appliance and consumer electronics trade show in the world, bringing together the latest innovative tech, global players and the most radical thinkers in the industry.
We offer companies abundant opportunities for lead generation, thought leadership, brand awareness and networking opportunities to reach a vast international audience of retailers, distributors and media to meet their 2023 goals.
- Showcase their brand to tech leaders and buyers
- Generate qualified leads from the 150,000 trade visitors and strengthen existing relationships
- Launch new products to thousands of retailers and distributors and capture direct feedback
- Get extensive media coverage from 5,000+ journalists and PR agencies
- Gain insights into the biggest topics and trends in the industry
IFA creates a unique global platform for retailers, manufacturers, innovators, media and consumers. We believe there is no better place than IFA in order to launch your brand or to introduce new products to a global audience of retailers, industry partners and media.
In addition to the trade visitors and consumers visiting IFA in Berlin, some 6,000 journalists create an IFA media buzz in more than 160 countries around the globe.
What differentiates IFA even more from other industry shows is the emphasis placed on business during the six-day event. The show is timed for the all-important end-of-year business ahead of Black Friday, Singles Day in China, and Christmas. Proving once again the impact of IFA on the global Consumer Electronics retail industry by comprising an order volume of 4.7 billion Euros.
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