GROOM’D 2027 Atlanta: Exhibit Booth Builder & Custom Stand Design
Exhibiting at GROOM’D 2027 at the Georgia International Convention Center, Atlanta, March 12–14, 2027? Interior Today LLC is a trade show exhibit stand contractor and booth builder that designs, fabricates, and installs custom and rental exhibits for pet grooming, boarding, and retail brands.
Custom Exhibit Booth Builder Rental Trade Show Displays Georgia International Convention Center Installation Turnkey Booth Design & Build
Searching for a trade show booth builder for GROOM’D 2027, an exhibit stand contractor in Atlanta, or a company that can design a custom pet grooming trade show display at the Georgia International Convention Center? This page covers the official show details, booth inclusions, logistics, and answers to the most common exhibitor questions — plus how Interior Today LLC can build your booth.
GROOM’D 2027: Show Snapshot
| Detail | Information |
| Event Name | GROOM’D 2027 |
| Exhibit Hall Dates | March 12–14, 2027 (exact daily hours to be confirmed by show management closer to the date) |
| Venue | Georgia International Convention Center (GICC) |
| Venue Address | 2000 Convention Center Concourse, College Park, GA 30337 |
| Show Floor Location | Exhibit Hall A |
| Who Organizes It | World Pet Association (WPA) — a non-profit organization |
| Official General Service Contractor | Freeman (labor, equipment, material handling, decorating, cleaning) |
| Who Attends | Professional pet groomers, pet boarding operators, independent pet retailers, and pet service professionals |
Also searched as: GROOM’D 2027 Atlanta booth builder, pet grooming trade show exhibit builder, GICC Exhibit Hall A booth contractor.
Why Exhibit at GROOM’D
$8B
size of the pet grooming and boarding industry
100+
exhibiting companies showcasing new products
$10M+
donated back to the pet industry through WPA’s Good Works program over six years
#1
largest gathering of groomers and pet service professionals in the Southeast
GROOM’D is a non-profit event produced by the World Pet Association, meaning proceeds are reinvested directly into the pet industry — more than $2 million donated in each of the last two years alone. For exhibitors, that translates into a highly engaged, targeted audience of grooming, pet service, and retail professionals who attend specifically to source new products and tools.
Standard Booth Package: What’s Included & What’s Not
| Included | Not Included |
| 8ft high white back-wall drape | Carpet (floor is cement; rentable through Freeman) |
| 3ft high white side-wall drapes | Electrical outlets (order through GICC) |
| One 6ft skirted table on three sides | Trash service / booth cleaning (porter service available via Freeman) |
| Two black plastic chairs | Signage and rigging labor (must be performed by Freeman) |
| One wastebasket | Custom structure, graphics, lighting, and display fixtures |
| One booth ID sign | — |
This is exactly why most GROOM’D exhibitors upgrade from the standard drape-and-table package to a custom or rental exhibit — the baseline package is functional, but it looks identical to every other in-line booth on the floor.
Booth Types at GROOM’D
| Booth Type | Description | Interior Today LLC Build Option |
| Linear (In-Line) Booth | Arranged in a straight line with neighboring exhibitors on both sides | Custom 10×10 / 10×20 pop-up, graphics, and shelving that stands out from drape-and-table neighbors |
| Corner Booth | A linear booth at the end of a row with exposure to two intersecting aisles | Wraparound graphics and signage designed for two-sided visibility |
| Island / Larger Footprint | Open on all sides, no pipe-and-drape provided | Full custom island structure, demo stations, and grooming/product display zones |
Exhibitor Logistics at a Glance
| Item | Detail |
| Self Set-Up | Allowed, but all sign hanging and ceiling rigging must be done by Freeman |
| Self-Unloading | Hand carry/dolly allowed at the dock; forklifts and pallet jacks require Freeman |
| Payment Methods | Major credit cards only for registration and parking (no cash, no Discover for parking) |
| Parking | $15/vehicle daily, $30 with trailer, $50 RV (rates subject to change) |
| Early Dismantle Policy | Not permitted before official close; violations carry a $500 fine |
| Booth Design Rules | Governed by the show’s official Exhibit Rules & Regulations |
Enquiry for Trade Show Booth
Our Exhibition Stand Design Portfolio In Atlanta
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.
Frequently Asked Questions: GROOM’D 2027 Exhibit Booths
When is GROOM’D 2027?
The GROOM’D 2027 exhibit hall dates are March 12–14, 2027. Detailed daily show hours are confirmed by show management closer to the event.
Where is GROOM’D 2027 held?
The Georgia International Convention Center, 2000 Convention Center Concourse, College Park, GA 30337. The trade show floor is in Exhibit Hall A.
Who organizes GROOM’D?
GROOM’D is a non-profit trade show produced by the World Pet Association (WPA), which reinvests show proceeds back into the pet industry through its Good Works program.
What comes standard with my booth space?
A linear booth package includes an 8ft back-wall drape, 3ft side-wall drapes, a 6ft skirted table, two chairs, a wastebasket, and a booth ID sign. Carpet, electrical outlets, and cleaning/trash service are not included and must be ordered separately.
Can I set up my own booth?
Yes, but any sign hanging or rigging from the ceiling must be performed by Freeman, the show’s official general service contractor.
How far in advance should I hire a booth builder for GROOM’D 2027?
For a custom or island exhibit, most exhibitors engage a booth builder 3–5 months before the show to allow time for design approval, fabrication, and Freeman/venue coordination. A booth upgrade for a linear or corner space can often be arranged closer to the date.
Is cash accepted at the show?
No. The registration desk and the convention center only accept major credit cards (Discover is not accepted for parking). Many individual exhibitors do accept cash for their own product sales.
What happens if I dismantle my booth early?
Early dismantling before the official close of the show is not permitted and results in a $500 fine, payable before the exhibitor can be included in any future WPA event.
Is parking available at the venue?
Yes. Daily parking is $15 per vehicle, $30 with a trailer, and $50 for RVs, with overnight options available. Rates are subject to change and only major credit/debit cards are accepted.
Can I bring my pet to my booth?
Only pets used for demonstrations or contests are allowed at the show, and they must remain in the booth.
Does Interior Today LLC handle installation and dismantle at GICC?
Yes. We manage on-site installation and dismantle within official show hours, coordinate required rigging work with Freeman, and arrange electrical service through GICC as part of a full-service build.
How do I get a quote for a custom exhibit booth for this show?
Contact Interior Today LLC with your booth type (linear, corner, or island), dimensions, and design goals, and our team will provide a concept and quote for your GROOM’D 2027 stand.
Interior Today LLC’s Exhibit Build Process for GROOM’D 2027
| Step | What Happens |
| 1. Discovery & Strategy | We review your booth type (linear, corner, or island), product category, and target buyers to define the exhibit goal. |
| 2. 3D Design Concept | Custom 3D renderings tailored to your booth size and the standard package you’re upgrading from. |
| 3. Fabrication | Structure, graphics, millwork, lighting, and product display fixtures built in-house or with trusted US fabrication partners. |
| 4. Freeman & Venue Coordination | We coordinate signage/rigging labor requirements with Freeman and order electrical service through GICC on your behalf. |
| 5. Installation & Dismantle (I&D) | Full on-site build during exhibitor move-in, plus supervised teardown that stays within official show hours to avoid fines. |
| 6. Storage & Reuse | Modular components stored and refreshed for your next pet industry trade show. |
Why Exhibitors Choose Interior Today LLC
- US-based trade show exhibit stand contractor experienced with pet industry, grooming, and retail exhibitors
- End-to-end service: 3D design, fabrication, Freeman/venue coordination, installation, dismantle, and storage
- Custom and rental booth options for linear, corner, and island spaces at GROOM’D
- Familiarity with Georgia International Convention Center exhibitor rules and service requirements
Interior Today LLC is an independent trade show exhibit stand contractor and is not affiliated with the World Pet Association or GROOM’D. Event dates, hours, and program details are subject to change by the show organizer — always confirm current information on the official GROOM’D website before finalizing travel or exhibiting plans.
