Craft Brewers Conference (CBC) 2027 Exhibit Stand Builder in San Antonio: Custom BrewExpo America Booth Design & Construction
Exhibiting at Craft Brewers Conference & BrewExpo America 2027 and need an exhibit stand builder in San Antonio? Interior Today LLC designs, builds, ships, installs and dismantles custom exhibit stands for CBC and BrewExpo America. This page gives you the dates, show hours, booth height rules, move-in schedule, the Exhibitor Appointed Contractor (EAC) requirements that apply to outside builders, a build timeline and answers to the questions brewery suppliers ask most.
Quick answer: CBC and BrewExpo America 2027 take place April 5–7, 2027 in San Antonio, Texas. The BrewExpo trade show runs Monday April 5 (1–5 PM), Tuesday April 6 (10 AM–5 PM) and Wednesday April 7 (10 AM–3 PM). Booth space is a blank canvas with no carpet, furniture or electricity, so every exhibitor needs a stand plan. If you hire an outside builder like Interior Today, the show requires an EAC form and a certificate of insurance by March 1, 2027.
CBC 2027 San Antonio at a Glance
| Detail | Information |
| Event name | Craft Brewers Conference (CBC) & BrewExpo America 2027 |
| Dates | April 5–7, 2027 |
| City | San Antonio, Texas, USA |
| Tagline | America’s Largest Gathering for the Beverage Alcohol Industry |
| Organizer | Brewers Association |
| Trade show | BrewExpo America (with a co-located Cider Con expo area) |
| Official service contractor | Freeman Decorating |
| Attendee age | 21+ with proof of age; infants and children not allowed |
| Next edition | May 1–3, 2028 in Columbus, Ohio |
| Exhibit stand builder | Interior Today LLC – custom, modular and rental booths |
The information provided to us does not name the venue. Confirm the venue address in the exhibitor kit.
BrewExpo America 2027 Show Hours and Exhibitor Access
| Day | Trade Show Hours | Exhibitor Floor Access |
| Monday, April 5, 2027 | 1:00 PM – 5:00 PM | 7:00 AM – 5:00 PM |
| Tuesday, April 6, 2027 | 10:00 AM – 5:00 PM | 8:30 AM – 5:00 PM |
| Wednesday, April 7, 2027 | 10:00 AM – 3:00 PM | 8:30 AM – 10:00 PM |
Exhibitors may enter the hall as early as 120 minutes before opening on the first show day and 90 minutes before opening on later show days.
Registration and Badge Pickup Hours
| Date | Hours |
| Sunday, April 4 | 7:30 AM – 6:00 PM |
| Monday, April 5 | 7:00 AM – 6:30 PM |
| Tuesday, April 6 | 8:30 AM – 5:00 PM |
| Wednesday, April 7 | 9:00 AM – 3:30 PM |
Times are subject to change. Exhibitors must pick up a badge or setup wristband to be in the hall during setup, and the hall closes at 10 PM on setup days.
CBC 2027 Move-In and Move-Out Schedule
Move-in depends on booth size. Plan your stand installation around these windows, and note that all setup should be finished no later than 12 hours before the show starts.
| Booth Size | Day | Time |
| Large machinery | Contact Freeman | Freeman sets targeted times |
| 1,000 sq. ft. and up | Friday, April 2 | 8:00 AM – 12:00 PM |
| 600 sq. ft. and up | Friday, April 2 | 1:00 PM – 6:00 PM |
| All exhibitors | Saturday, April 3 | 8:00 AM – 5:00 PM |
| All exhibitors | Sunday, April 4 | 8:00 AM – 6:00 PM |
| All exhibitors | Monday, April 5 | 7:00 AM – 11:00 AM |
| Move-Out | Day | Time |
| All exhibitors | Wednesday, April 7 | 4:00 PM – 10:00 PM |
| All exhibitors | Thursday, April 8 | 8:00 AM – 5:00 PM |
| All exhibitors | Friday, April 9 | 8:00 AM – 10:00 AM |
| Machinery only | Schedule with Freeman | Freeman sets times |
Do not tear down early. Breaking down a booth before the show ends is strictly prohibited and can cost an exhibitor priority points and the right to exhibit the following year. Plan your dismantle crew to start only after closing.
The 2027 move-out procedure was still listed as coming soon, based on the 2026 procedure below. Confirm every time in the final exhibitor kit.
| Move-Out Step (2026 Procedure) | Deadline |
| Empty crates and boxes delivered | By 9:00 PM Wednesday |
| Outbound driver or carrier check-in | Thursday, April 8 by 2:00 PM |
| Bill of lading turned in to guarantee Thursday load-out | By 2:00 PM Thursday |
| Move-out finished | Thursday, April 8 by 6:00 PM |
Freight, Marshalling Yard and Labor Rules
| Topic | What the Organizer Says | What It Means for Your Stand |
| Commercial carriers and company vehicles | Drivers must report first to the Freeman Marshalling Yard during your move-in time, then are directed to the convention center | Schedule freight to arrive in your assigned window |
| Driver weights | Drivers need certified heavy and empty weights at the yard; missing weights can cause missed move-in times and off-target costs | Brief your carrier before dispatch |
| Privately owned vehicles | Cars, pick-ups and vans can go straight to the docks in your move-in window | Suits small in-line booths |
| Rental trucks and pick-ups with trailers | Not treated as privately owned vehicles; directed to the Marshalling Yard | Plan for freight handling |
| POV cart service | Cart load about 3′ x 4′ x 3′, freight under 300 lbs; empty boxes stored free | Pack lightweight, cart-friendly kits for small stands |
| Machinery, large equipment and tanks | Must be coordinated directly with Freeman | Include in your build schedule early |
| Union labor | Convention center labor jurisdiction rules apply; information was listed as coming in December 2026 | We confirm labor rules before we quote install labor |
| Late installation | If installation has not started by the deadline and no arrangements are made, show management can erect the exhibit and bill the exhibitor | Do not miss your window |
CBC 2027 Booth Types and Height Limits
The show follows the 2023 International Association of Exhibitions and Events (IAEE) display guidelines. Your stand design must respect these limits.
| Booth Type | Definition | Maximum Height |
| Linear (in-line) | Neighbors on both sides, one open aisle side; 10′ x 10′ increments up to 10′ x 40′; includes 8′ back drape and 3′ side drape | 12′ in the rear half only; 4′ limit for materials in the front half toward the aisle |
| Corner | Linear booth with two open aisles | Linear rules apply; confirm corner details with the organizer |
| Peninsula | Exposed to aisles on three sides; minimum of four booths | 16′ including signage in the center of the back wall; double-sided signs and graphics set back 10′ from neighbors |
| Split island | A peninsula that backs to another peninsula | Peninsula rules apply |
| Island | Aisles on all four sides | 20′ including signage |
Booth Size and Construction Rules
| Rule | Detail |
| Minimum booth size | 10′ deep x 10′ wide |
| Three or more linear booths combined | The 4′ front-half height limit applies only within 10′ of an adjoining booth |
| Back-wall branding | Anything extending above the 8′ back drape cannot have print, logos or branding on the back side |
| Line of sight and construction | Follow the show’s Rules & Regulations for Exhibition |
| Floor covering | Listed as optional in the exhibitor FAQ because of short move-out times; some guideline text says it is required. Confirm with the organizer before you finalize flooring |
| What a booth includes | Blank canvas: no carpet, furniture or electricity |
| Linear booth drape | 3′ side drape, 8′ back drape and a small company ID sign |
| Island booth | Blank space with no drape or ID sign |
| Rule violations | Excessive height, line-of-sight problems or marketing outside the booth can lead to written citations and priority point penalties |
| Responsibility | Design, setup and structural integrity are the exhibitor’s and contractor’s responsibility |
Design note from our team: the 4-foot front-half limit on in-line booths surprises many exhibitors. We design in-line stands with tall rear walls, hanging elements inside the allowed zone and low, open front counters so your brand still stands out.
Hiring an Outside Builder: Exhibitor Appointed Contractor (EAC) Requirements
Interior Today LLC is an outside contractor, not one of the show’s official contractors. That makes you the exhibitor responsible for EAC paperwork.
| EAC Topic | What the Organizer Says |
| Who is an EAC | Any company other than the official contractors (Freeman Decorating or a convention center service provider) that provides display installation, dismantling, models, florists, photographers, audio-visual and similar services |
| Form deadline | EAC form due by March 1, 2027, if you hire an EAC for any part of setup or dismantle |
| Insurance | Provide a certificate of insurance (COI) with the form |
| Minimum coverage | $1,000,000 per occurrence and $2,000,000 aggregate general liability, from an insurer in good standing |
| Rules | EACs follow the same IAEE guidelines, show rules and terms as exhibitors |
| Our role | We supply our COI and coordinate with you so your form is filed on time |
Booth Rules That Shape Your Stand Design
| Topic | Rule | Design Impact |
| Beer at the booth | Exhibitors may not serve or dispense beer, standard or non-alcoholic, even for display; beer service is limited to sponsored beer stations, which are currently filled | Do not plan a tap or bar; build product displays and sample-free engagement instead |
| Food and non-alcoholic samples | Require the Food and Beverage Sampling form with the exclusive caterer; samples must be pre-packaged individual sizes | Include clean prep and display space if you plan samples |
| Malt, grain and hop samples | Treated as food; distribute in single-serve compostable cups and discard unconsumed portions | Plan a sample station with waste handling |
| Vehicle display | Mobile Unit/Motorized Vehicle form to Freeman by March 1, 2027; mandatory fee and inspection | Battery disconnected, fuel at or below one quarter tank or 5 gallons, tank sealed |
| Photography | Unauthorized photos of booths and products are prohibited; devices can be confiscated and badges revoked | Ask permission before photographing your own stand build |
| Utilities | Electricity, water, air and internet ordered through the convention center or Freeman kit; Smart City is the exclusive Wi-Fi provider | We plan power and data layouts around these services |
| Furniture and labor | Ordered through the Freeman Exhibitor Services Kit | We can supply our own furniture with our stands, or coordinate with Freeman |
| Easy Exhibit Package | Flat rate per 100 sq. ft. for 100–300 sq. ft. in-line booths: one draped 8′ table, two side chairs, one wastebasket, 10′ x 10′ carpet | A budget option for small booths |
| Lead retrieval | Fetch is the official provider; attendees must opt in and exhibitors need explicit consent to scan | Build a clear lead-capture counter |
| Official vendors | Freeman (decorating), Fetch (lead retrieval), Rainprotection.net (insurance), Smart City (Wi-Fi), ConferenceDirect (hotels), PRG (audio-visual) | Coordinate AV and power orders early |
Booth Cost, Payment and Space Selection
Booth pricing was not included in the information provided to us. See the organizer’s exhibitor page for member and non-member rates.
| Topic | Detail |
| Deposit | Non-refundable 40% of total booth cost due within 7 business days of selection; booth released on the 8th business day if unpaid |
| Full balance due | November 10, 2026 |
| Late reservations (after Nov 10, 2026) | Pay in full within 7 business days of selection |
| Liability insurance | Included with the booth fee; a full refund of the $80 insurance charge is available for cancellations before March 1, 2027 |
| Online booth enhancements and advertising | 100% non-refundable |
| Cancellations and downsizing | One penalty point against priority points; see Section 7 of the Exhibitor Terms |
| Early listing deadline | February 9, 2027 print deadline for the Conference Quick Glimpse exhibitor list (no action needed if paid in full) |
| Hotel booking deadline | March 12, 2027 for the best conference rate through ConferenceDirect |
Because the priority selection windows ran from July 21 to August 20, 2026, any remaining space is selected based on availability. Check the live floor plan and contact the organizer at info@brewersassociation.org.
Brewers Association Membership and Priority Points
| Topic | Detail |
| Member pricing | Requires an active Brewers Association Supplier membership valid through April 7, 2027; non-member pricing applies otherwise |
| Priority points | Only Supplier Members earn them: 2 points per exhibit year since 2004 plus booth size points (1 point for 100–399 sq. ft. up to 8 points for 2,800 sq. ft. or larger) |
| Penalties | Early tear-down, rule violations and no-shows can reduce priority points |
| Membership questions | Call 303-447-0816 ext. 2 |
Exhibitor Badges and Extras
| Item | Detail |
| Complimentary badges | 3 trade-show-only badges per 100 sq. ft., up to 30 for spaces over 1,000 sq. ft. |
| Example | 400 sq. ft. = 12 badges; 600 sq. ft. = 18 badges |
| Access included | Exhibit halls during trade show hours, setup and dismantle |
| Not included | Conference sessions, general sessions, official welcome reception |
| Additional trade-show badges | $200 BA members, $300 non-members |
| All Access upgrade | $300 BA members, $400 non-members |
| Badge use | Booth staff only; not for clients or guests |
| Co-exhibitor listing | $500 for the first, $1,000 for each additional; no extra badges or points |
| Attendee list | One-time mailing list (no email or phone) on request; opt-in attendees only |
Exhibit Stand Builder for CBC 2027: What Interior Today LLC Delivers
| Service | What It Includes | Why It Matters at CBC |
| Custom booth design | 3D renders, floor plan, branding, lighting, graphics | Your booth is a blank canvas, so design drives first impressions |
| Custom exhibit construction | Fabrication of walls, counters, towers, hanging structures, flooring | Up to 12′, 16′ or 20′ depending on booth type |
| Modular exhibit stands | Reusable systems for 10′ x 10′ to larger layouts | Reuse in San Antonio, then Columbus in 2028 |
| Booth rental | Rental stands with graphics, furniture and lighting | Lower upfront cost for first-time exhibitors |
| Product and equipment display | Plinths, cases, load-rated staging, coordination for machinery with Freeman | Suits equipment, packaging and ingredient suppliers |
| EAC coordination | COI, form support and schedule coordination | Meets the March 1, 2027 deadline |
| Show services coordination | Electrical, rigging, material handling, drayage planning | Fewer missed deadlines and surprise charges |
| Installation and dismantle | Skilled on-site crew in San Antonio | Booth ready inside your move-in window |
| Storage and re-use | Keep your stand between shows | Savings on your next event |
Booth Design Ideas by Exhibitor Type
| Exhibitor Type | Recommended Booth Approach |
| Brewing equipment and tanks | Island or peninsula with machinery platform; coordinate large equipment with Freeman |
| Packaging and canning | Product wall, sample can display, tall back wall graphics |
| Ingredients: malt, hops, yeast | Sample bar with compostable cups, ingredient story wall, quick-reference counter |
| Software and brewery management | Demo stations, display wall, private demo seating |
| Cleaning and quality control | Product plinths, practical demos, technical spec wall |
| Services and consulting | Open consultation lounge, case study screens, lead-capture desk |
| Marketing, merchandise and design | Display shelves, branded samples, photo-ready backdrop |
Enquiry for Trade Show Booth
Our Exhibition Stand Design Portfolio In Texas
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.
Frequently Asked Questions: CBC 2027 Exhibit Stand Builder
1. When and where is the Craft Brewers Conference 2027?
CBC and BrewExpo America take place April 5–7, 2027 in San Antonio, Texas. The next edition is May 1–3, 2028 in Columbus, Ohio.
2. What are the BrewExpo America 2027 trade show hours?
Monday April 5 from 1:00 PM to 5:00 PM, Tuesday April 6 from 10:00 AM to 5:00 PM, and Wednesday April 7 from 10:00 AM to 3:00 PM.
3. Who is the best exhibit stand builder for CBC 2027?
The best builder understands the show’s height rules, move-in windows and EAC paperwork, and can work on site in San Antonio. Interior Today LLC is a trade show exhibit stand contractor and booth builder that designs, fabricates, installs and dismantles custom, modular and rental stands. Ask any builder for references, 3D renders and a written timeline before you sign.
4. Do I need an Exhibitor Appointed Contractor (EAC) form if I hire Interior Today?
Yes. Any company other than the show’s official contractors that installs or dismantles your booth is an EAC. The form and a certificate of insurance with $1,000,000 per occurrence and $2,000,000 aggregate liability are due by March 1, 2027. We help prepare the paperwork.
5. How much does a CBC exhibit stand cost?
Cost depends on booth size, materials, AV, lighting, furniture and shipping. We do not publish a flat price because a rental in-line booth and a custom island are very different projects. Booth space is priced separately by the Brewers Association. Send us your booth size and budget and we will return an itemized quote.
6. What is included with a CBC booth?
A booth is a blank canvas with no carpet, furniture or electricity. In-line booths get an 8′ back drape, 3′ side drape and a small ID sign; island booths get blank space only. Each 100 sq. ft. includes three trade-show-only badges.
7. What is the height limit for my CBC booth?
In-line booths may reach 12′ only in the rear half, with a 4′ limit in the front half. Peninsula booths may reach 16′ including signage, and island booths 20′ including signage. Branding cannot appear on the back of structures that rise above the 8′ back drape.
8. Can I serve beer at my CBC booth?
No. Beer service, including non-alcoholic beer and display pours, is limited to sponsored beer stations. Samples of food and ingredients are allowed under the sampling rules.
9. When can I move in and when can I tear down?
Move-in runs from Friday April 2 to Monday April 5 depending on booth size. Tear-down may start only after the show closes on Wednesday April 7; early tear-down can cost priority points and the following year’s exhibiting privileges.
10. Can I rent an exhibit stand for CBC?
Yes. Rental stands cut upfront cost, and a modular stand can be reused in Columbus in 2028. We can compare both options for your budget.
11. Is booth space still available?
Priority selection windows closed in August 2026 and remaining space is based on availability. Check the live floor plan and email info@brewersassociation.org. Full payment is due by November 10, 2026.
12. How early should I hire a booth builder for CBC 2027?
Start now. Design approval, production, shipping and show-service orders take weeks, and the EAC form is due March 1, 2027. Our timeline above works back from the April 2 first move-in.
CBC 2027 Exhibit Stand Build Timeline
Work backward from April 2, 2027, when the first large booths can move in. This is Interior Today’s recommended planning timeline, so adjust it to the final exhibitor kit.
| When | Action |
| Now – November 10, 2026 | Confirm booth space, pay the balance and send us your booth number and size |
| November – December 2026 | Approve design concept and 3D renders; review Freeman kit and labor rules when released |
| January 2027 | Approve final design, graphics and AV plan; production begins |
| February 9, 2027 | Exhibitor listing deadline for the print guide |
| By March 1, 2027 | EAC form and COI due; vehicle form due if displaying a vehicle |
| March 2027 | Final build check, packing and shipping; book hotel rooms by March 12 |
| April 2–5, 2027 | Move-in by booth size; installation finished 12 hours before opening |
| April 5–7, 2027 | Show days |
| April 7–9, 2027 | Dismantle only after closing; carriers check in by the stated deadlines |
Get a Free CBC 2027 Booth Design and Quote
Tell us your booth size, products and goals, and Interior Today LLC will prepare a custom exhibit stand concept for CBC and BrewExpo America 2027 in San Antonio.
| Next Step | How |
| Request a quote | Visit interiortoday.us and submit your show details |
| What we need | Booth number and size, logo, product list, AV needs, budget |
| What you get | 3D design concept, itemized quote and a build timeline |
Dates, hours, rules and fees above come from the official Craft Brewers Conference exhibitor information. Details may change, so verify with the Brewers Association and your exhibitor kit before finalizing plans.
