Seafood Expo North America 2027

Seafood Expo North America 2027 Exhibit Booth Builder — Interior Today LLC | Custom Seafood Trade Show Stands Boston Convention Center

Seafood Expo North America / Seafood Processing North America — held every March in Boston, Massachusetts — is North America’s largest and most important seafood B2B trade exposition. Now entering its 45th edition in 2027, it brings together thousands of seafood buyers and suppliers from around the world under one roof at the Thomas M. Menino Convention and Exhibition Center.

The event runs March 7–9, 2027, and serves a singular, high-value commercial purpose: to provide North America’s seafood buyers a one-stop shop to access everything seafood, face-to-face. This includes discovering new products, sampling and sourcing across every seafood category, meeting current and new suppliers, finding the latest processing and packaging innovations, and networking with industry colleagues across all three market days.

Produced by Diversified Communications — the international leader in seafood-industry expositions and media since 1949 — Seafood Expo North America has a 92% attendee satisfaction rate and a 97% success rate among buyers seeking to meet new suppliers. With over 4 in 5 visitors planning to return in 2027, this is the event that the seafood industry’s most serious buyers refuse to miss.

For companies selling fresh seafood, frozen products, value-added seafood, processing equipment, packaging machinery, refrigeration systems, cold storage solutions, logistics services, or any other product or service in the seafood supply chain, Seafood Expo North America 2027 is the single most commercially concentrated trade event on the North American calendar.

Your exhibition stand at SENA 2027 is your company’s global face at that event. At Interior Today LLC, we design and build custom seafood trade show booths and exhibition stands for companies exhibiting at Seafood Expo North America at the Boston Convention Center. We manage everything from the first design concept through final teardown.

Seafood Expo North America 2027 — Key Facts at a Glance

Detail Information
Event Name Seafood Expo North America / Seafood Processing North America 2027
Edition 45th Annual
Organized By Diversified Communications
Strategic Partner National Fisheries Institute
Official Media SeafoodSource.com — powered by Diversified
Industry Seafood — Processing — Packaging — Aquaculture — B2B
Show Dates March 7–9, 2027
Venue Thomas M. Menino Convention and Exhibition Center
(Formerly Known As) Boston Convention and Exhibition Center (BCEC)
Venue Address 415 Summer Street, Boston, MA, USA
Show Hours — Sunday and Monday 10:00 AM – 5:00 PM
Show Hours — Tuesday 10:00 AM – 3:00 PM
Minimum Attendee Age 18 years old — no exceptions, including infants and toddlers
Childcare Not available at convention center — arrange in advance
Exhibitor Services Desk Room 052, Level 0
Attendee Satisfaction Rate (2026) 92%
Supplier Meeting Success Rate (2026) 97% of buyers who sought new suppliers achieved their goal
Return Rate Over 4 in 5 visitors plan to return in 2027
Exhibitor Satisfaction Rate (2026) 91%
Business Importance Rate (2026) 82% of exhibitors say the Expo is important to their business
Exhibitor Return Rate (2026) 92% plan to exhibit again
Exhibitor Countries 50+ countries represented
Key Buyer Program Yes — high-volume purchasers from multi-unit retail and foodservice
New Product Showcase Deadline Thursday, February 4, 2027
Seafood Excellence Awards Ceremony March 7, 2027 — Wave Makers’ Zone — 3:30 PM – 4:00 PM
Seafood Excellence Award Categories Best New Retail Product / Best New Foodservice Product
Sampling Policy On the exhibit floor only — samples cannot be removed from hall
Soliciting Strictly prohibited on expo floor by attendees
Official Housing Partner onPeak — ONLY official housing partner
Hotel Cancellation Deadline February 13, 2027
Westin Waterfront Cancellation Two nights’ room and tax after Feb 13
General Hotel Cancellation After Feb 13 One night’s room and tax
Official General Contractor Freeman
All Payments Non-refundable
Visa Letter Not provided — use registration confirmation as documentation
Sample Donation Charity Greater Boston Food Bank
Customer Service Phone +1 207-842-5504
Customer Service Email customerservice@divcom.com
Visitor Registration Phone +1 508-743-8577
Visitor Registration Email info-na@seafoodexpo.com
Exhibitor Sales Contact Kat McDonald — sales-na@seafoodexpo.com / +1 207-842-5590
Awards/NPS Contact Minh Ly-Gordon — mlygordon@divcom.com / +1 207-842-5525
Media Contact communications-na@seafoodexpo.com
Attendee List Policy SENA does NOT sell attendee lists — any company offering lists is fraudulent
Official Website seafoodexpo.com/north-america

Show Dates, Hours, and Event Schedule

Day Date Show Hours Key Activities
Sunday March 7, 2027 10:00 AM – 5:00 PM Expo Opens, Conference Sessions, Seafood Excellence Awards Ceremony 3:30–4:00 PM (Wave Makers’ Zone)
Monday March 8, 2027 10:00 AM – 5:00 PM Full Expo Day, Conference Sessions, Key Buyer Program Active
Tuesday March 9, 2027 10:00 AM – 3:00 PM Final Expo Day, Conference Sessions, Sample Donation Pickup at Close

 

Seafood Excellence Awards Details
Date Sunday, March 7, 2027
Time 3:30 PM – 4:00 PM
Location Wave Makers’ Zone
Categories Best New Retail Product / Best New Foodservice Product
Judges Three seafood-industry Key Buyer experts

What Is Seafood Processing North America?

Seafood Processing North America is the co-located B2B exposition for equipment, machinery, packaging, and services that serve the seafood processing and logistics industry. It runs simultaneously with Seafood Expo North America at the same venue over the same three days.

Feature Detail
Focus Equipment, processing technology, packaging, refrigeration, logistics, and service solutions
Audience Seafood processors, manufacturers, cold storage operators, logistics and supply chain professionals
Co-Location Same venue, same dates as Seafood Expo North America
New Product Showcase Available — separate application from Seafood Expo NPS
Seafood Excellence Awards NOT entered — Seafood Processing NPS entries are not entered into the awards competition
Statistics (2025) 96% of visitors say the Expo is important to their business; 89% who sought new suppliers achieved their objective; 80% influenced or were involved in purchasing

Seafood Processing North America — Product and Service Categories

Category Description
Computers, Software, and Information Systems Processing management, traceability, inventory, and compliance software
Containers and Totes Storage, transport, and processing containers
Cutting Machinery and Technology Portioning, filleting, and cutting systems
Display Cases and Live Tanks Live seafood display, aquarium, and point-of-purchase tank systems
Freezing Systems IQF, blast freezing, and cryogenic systems
Labeling Equipment and Supplies Labeling, coding, and compliance marking solutions
Packaging Machinery Form-fill-seal, tray sealing, vacuum packaging, and modified atmosphere systems
Refrigeration Systems and Supplies Refrigeration equipment, cold storage technology, and temperature management
Scales Industrial and retail seafood weighing and portioning systems
Slicers, Temperers, and Formers Fish processing, slicing, and reforming technology
Trucks, Cargo Containers, and Cargo Handling Transport refrigeration, cargo systems, and cold chain logistics equipment
Warehousing and Cold Storage Cold chain facilities, warehouse management, and third-party cold storage

Seafood Expo North America 2027 — Attendance Statistics and Scale

Metric Number / Rate
Event Edition 45th Annual
Exhibitor Countries 50+
Attendee Satisfaction (2026 Visitors) 92%
Supplier Meeting Success (2026 Visitors) 97% achieved their objective
Visitors Planning to Return in 2027 Over 4 in 5
Exhibitor Satisfaction (2026) 91%
Expo Importance to Business (2026 Exhibitors) 82%
Exhibitors Planning to Return (2026) 92%
Processing Expo Importance (2025) 96% say it is important to their business
Processing Expo Supplier Success (2025) 89% who sought new suppliers achieved their objective
Processing Expo Purchasing Influence (2025) 80% were involved in or influenced purchasing decisions

These statistics are not projections — they are the published results from previous Seafood Expo North America editions. A 97% supplier-meeting success rate means that out of every 100 buyers who attended specifically looking to discover new suppliers, 97 of them found what they came for. That is the quality of buyer access your exhibit stand provides at Seafood Expo North America 2027.

Visitor Geographic Breakdown — Where Buyers Come From

Region Percentage of Visitors (2026)
North America 79%
Europe 7%
Asia 7%
Central and South America 6%
Rest of World 1%

What this means for exhibitors: While North America dominates as the primary buyer base — as expected for the region’s largest seafood exposition — 21% of buyers come from international markets. Europe and Asia each contribute 7%, representing buyers from markets with significant appetites for North American seafood products and for U.S.-made processing technology. A single exhibition stand at SENA 2027 reaches buyers from domestic supermarket chains, restaurant groups, and foodservice distributors alongside European importers and Asian seafood company representatives — all in three days at the Boston Convention Center.

Who Attends Seafood Expo North America 2027?

Every attendee at SENA is a credentialed seafood industry professional. The expo is strictly B2B — not open to the public.

Attendee Role Buying Focus
Owners and Proprietors Full business purchasing authority
Executive Purchasing Managers Large-scale seafood and supply procurement decisions
Category Managers Seafood category management for retail and foodservice chains
Private Label Program Buyers Source seafood for store-brand and private label programs
Equipment and Packaging Buyers Source processing technology, packaging, and operational equipment

Business and Organization Types Attending SENA 2027

Business Type Description
Airline In-flight catering and meal program seafood sourcing
Bar and Club Appetizer, tapas, and bar menu seafood sourcing
Catering Firm High-volume event catering seafood procurement
Cruise Line Ship galley seafood menu sourcing — large volume
Distributor Wholesale distribution of seafood products across regions
E-Commerce Online seafood retail and direct-to-consumer sourcing
Fast Food Quick-service restaurant seafood menu product sourcing
Government and Military Federal, state, and military institution seafood procurement
Grocery Supermarket chain seafood department sourcing
Hospital Healthcare and patient care seafood meal sourcing
Hotel Hotel restaurant and room service seafood program sourcing
Import and Export International seafood trade and brokerage
Manufacturer Food manufacturing and co-packing seafood product sourcing
Processor Seafood processing plant supply and equipment procurement
Resort Resort dining and hospitality seafood sourcing
Restaurant Full-service and fine dining seafood menu program sourcing
School K-12 and university foodservice seafood procurement
Supermarket Retail supermarket seafood counter and prepared foods sourcing
Wholesale Wholesale seafood distribution and bulk purchasing

Seafood Expo North America — Exhibitor Product Categories

Product Category Description
Fresh Fish and Seafood Whole fish, fresh fillets, shellfish, mollusks — delivered for on-floor tasting and sampling
Frozen Fish and Seafood IQF, block frozen, and cryovac frozen seafood across all species and formats
Value-Added Seafood Breaded, battered, marinated, smoked, portioned, and ready-to-cook products
Processed and Packaged Seafood Shelf-stable, canned, pouched, and retail-packaged seafood products
Processing and Packaging Equipment Equipment for Seafood Processing North America co-exhibit
Freight Forwarders and Logistical Services Cold chain logistics, customs brokerage, and seafood transportation
Seafood-Industry Service Providers Legal, financial, compliance, traceability, insurance, and consulting services

Why Seafood and Processing Companies Exhibit at SENA 2027

Reason What It Means for Your Booth
97% of buyers who sought new suppliers found them Almost every qualified buyer who enters this expo looking for a new supplier finds one — your booth can be that supplier
50+ countries of exhibiting suppliers Your booth stands inside the most internationally diverse and competitively complete seafood marketplace in North America
Key Buyer Program brings highest-volume purchasers Multi-unit retail and foodservice Key Buyers — the industry’s largest purchasers — are specifically recruited and present on the floor
92% exhibitor satisfaction rate Companies that exhibit return — 92% say the expo is important to their business, 92% plan to come back
New Product Showcase drives dedicated buyer traffic to your booth Submit a new product and it is automatically entered in the Seafood Excellence Awards — winner announcement draws crowd to your booth
Conference program drives sustained attendance Buyers arrive for education and stay for the floor — consistent traffic across all three show days
Sampling on the floor drives purchase decisions Seafood buyers taste before they buy — a well-designed sampling booth is the most powerful purchasing trigger on the SENA floor
Global reach in one venue European and Asian importers and distributors attend alongside North American grocery, foodservice, and restaurant buyers
45th Annual edition — deepest industry relationships The longest-running seafood expo in North America — attending brands are recognized and trusted by the buyer community
SeafoodSource.com media coverage extends exposure SENA’s official media amplifies exhibitor announcements to the full global seafood industry community before, during, and after the show

Key Buyer Program — High-Volume Purchasers

Feature Detail
Program Name Key Buyer Program
Who Qualifies High-volume seafood purchasers from multi-unit retail and foodservice establishments
Buyer Type Executive purchasers, category managers, and buyers at grocery chains, restaurant groups, hotel chains, and institutional foodservice organizations
Why Exhibitors Care Key Buyers represent the largest individual purchasing commitments at the entire show
How to Access Become an exhibitor — contact Kat McDonald at sales-na@seafoodexpo.com
Strategic Value A single conversation with a Key Buyer can represent annual purchasing volume that exceeds the full cost of exhibiting at SENA 2027

New Product Showcase — Enter Before February 4, 2027

The New Product Showcase (NPS) is one of the highest-ROI opportunities available to any SENA 2027 exhibitor. By entering your newest product, you gain featured visibility in Expo Today (the official on-site publication) and automatic entry into the Seafood Excellence Awards competition — which is announced on-stage at the Wave Makers’ Zone on the first day of the show.

Feature Detail
Who Can Enter All Seafood Expo North America exhibitors (NOT Seafood Processing North America)
Seafood Processing NPS Available — but NOT entered into the Seafood Excellence Awards competition
Application Deadline Thursday, February 4, 2027
Late Submissions Will not be featured in Expo Today
After Deadline Seafood Excellence Awards entries not accepted after February 4, 2027
Application Website — Seafood seafoodexpo.com/north-america/new-product-showcase-application
Application Website — Processing seafoodexpo.com/north-america/seafood-processing-north-america-product-application

What to Submit After Completing Your NPS Application

Item Requirement Who to Send To
Empty Packaging 6 copies — for onsite setup Minh Ly-Gordon — address provided on application
Plated Photo on Foam Board Size 8×11 or A4 Minh Ly-Gordon — mail within 5 days of application
Company Logo High-resolution — 300 PPI, minimum 4000×3000 pixels Email to Minh Ly-Gordon
Product Photo High-resolution — 300 PPI, minimum 4000×3000 pixels Email to Minh Ly-Gordon
Product and Company Name Include in email subject line Email to Minh Ly-Gordon
Submission Deadline for Materials Within 5 days of application submission Minh Ly-Gordon — mlygordon@divcom.com

Seafood Excellence Awards 2027

Feature Detail
Award Categories Best New Retail Product / Best New Foodservice Product
Ceremony Date Sunday, March 7, 2027
Ceremony Time 3:30 PM – 4:00 PM
Ceremony Location Wave Makers’ Zone — on the expo floor
Eligibility Seafood Expo North America exhibitors who entered the New Product Showcase
Judging Panel Three selected seafood Key Buyers and industry experts
Finalist Judging Criteria Uniqueness and market appropriateness, taste profile, packaging, market potential, convenience, nutritional value, and originality
Winner Benefits Special Award + prominent display in the exhibit hall + press release + social media promotion + event website feature
Application Deadline February 4, 2027

Seafood Excellence Awards — Judging Criteria and Benefits

Judging Criterion Weight in Evaluation
Uniqueness and Appropriateness to the North American Market High
Taste Profile High
Packaging Medium
Market Potential High
Convenience Medium
Nutritional Value Medium
Originality High

What Winners Receive

Benefit Detail
Physical Award Presented on-stage at Wave Makers’ Zone — March 7
Exhibit Hall Display Prominent placement of winning product in the exhibit hall
Press Release Distributed to all media covering SENA 2027
Social Media Promotion Coverage across Seafood Expo North America’s social channels
Website Feature Winning product and company featured on seafoodexpo.com
Booth Traffic Award draws buyer attention to your exhibit — confirmed by previous winners

Conference Education Program — 2027 Topics

Conference Topic What It Covers
Aquaculture Farmed seafood innovation, sustainability, species development, and market trends
Automation and Machine Learning Processing automation, AI applications, robotics in seafood handling
Consumer Trends Shifting buyer preferences, health-driven purchasing, generational trends
Foodservice and Retail Insights Menu trends, category management, distribution innovations
Food Safety and Health Regulatory compliance, pathogen control, labeling, and health claims
Processing and Equipment New technology, efficiency improvements, and processing innovation
Seafood Business and Finance Market economics, investment trends, supply chain finance
Seafood Technology and AI Digital tools, traceability platforms, AI-driven market analysis
Seafood Marketing Brand building, consumer communication, and retail marketing strategy
Supply Chain Compliance and Control Sourcing verification, import compliance, chain-of-custody requirements
Sustainable Seafood Innovation Responsible management, eco-certification, and circular economy applications
Traceability and Transparency Track-and-trace technology, blockchain applications, full supply chain visibility

Conference Dates: Sunday March 7, Monday March 8, and Tuesday March 9, 2027 — all at the Thomas M. Menino Convention and Exhibition Center. To speak at the 2027 conference: Submit your proposal through the official SENA website.

Sample Donation Policy — Greater Boston Food Bank

Detail Information
Official Donation Partner Greater Boston Food Bank
Why This Partner Cold storage resources to gather, transport, and deliver seafood product to food banks across Boston area
Food Bank On-Site Role Distributes fliers for donation sign-up — collects donated product at event close
On-Site Info Location Exhibitor Services Area — Room 052
Product You Want Picked Up Submit outbound shipping Bill of Lading to Freeman before end of the event
Carrier Pickup Carrier collects product at the docks — not via Food Bank
Samples Removed From Floor Confiscated at exits — donated to charity regardless
Why This Matters for Booth Design If you plan a large sampling program, build waste management and donation logistics into your booth setup plan

At-Show Policies — Sampling, Soliciting, Security, and Children

Policy Rule
Product Sampling Permitted — but must occur on the exhibit floor only
Samples at Exit Attendees may not remove samples from the show floor — confiscated at exits and donated to charity
Soliciting on Expo Floor Strictly prohibited — attendees may not solicit business on the expo floor
Security Bag searching at entry, prohibition of all weapons including firearms — review SENA security page before arriving
Weapons Strictly prohibited — no exceptions
Minimum Age No one under 18 permitted on show floor at any time — includes infants and toddlers
Childcare Not provided at convention center — arrange in advance if traveling with children
All Payments Non-refundable — no exceptions
Visa Letters Not provided — use registration confirmation and event promotional materials for visa applications
Attendee Lists NEVER sold — any company offering SENA attendee lists is fraudulent and not affiliated with the expo

All Official Vendors — Complete Authorized Contractor List

This is the definitive list of official vendors for Seafood Expo North America / Seafood Processing North America 2027. Only these companies are authorized. Contracting with any non-listed vendor for these services creates risk — Seafood Expo and its official vendors do not sell attendee lists and companies offering such lists are operating fraudulently.

Service Official Vendor
Aquarium Rental Boston Aquariums, LLC
Booth Cleaning Done Right Building Services, Inc. (DRB Facility Services)
Booth Furnishings Freeman
Custom’s Brokers CFI, Inc.
Decorator Labor Freeman
Electrical MCCA / Thomas M. Menino Convention and Exhibition Center
Florist Stapleton Floral
Food and Beverage / Catering Levy Restaurants
Food and Beverage Donations Greater Boston Food Bank
Hanging Signs and Trusses J. Calpro
Housing onPeak
Ice Acme Ice
Internet and Telephone MCCA / Thomas M. Menino Convention and Exhibition Center
Lead Retrieval CDS
Material / Freight Handling Freeman
Official Media SeafoodSource.com — powered by Diversified
Public Relations communications-na@seafoodexpo.com
Refrigeration / Freezer Equipment Lowe Refrigeration
Security MCCA / Thomas M. Menino Convention and Exhibition Center
Shipping Freeman Transportation
Shuttles RPM’s, Inc.
Water / Drain / Gas MCCA / Thomas M. Menino Convention and Exhibition Center

Interior Today LLC works alongside these official vendors. We design and fabricate your custom exhibition stand and coordinate with Freeman (official general contractor, decorator labor, booth furnishings, freight handling) and J. Calpro (hanging signs and trusses) to ensure every element of your booth is installed on time, fully compliant, and ready for Day 1.

Official Hotels — Full Rate Guide with onPeak

All rates are the lowest available nightly rates for the night of March 7, 2027. Hotel rates include all mandatory fees. Book through compass.onpeak.com/e/46SENA2027HIR.

Hotel Starting Nightly Rate
Embassy Suites Boston Logan Airport $200
The Midtown Hotel MOD Collection by Sonesta $229
DoubleTree by Hilton Hotel Boston Bayside $222
Courtyard by Marriott Boston Downtown $264
Hotel Commonwealth (Early Bird — book before Dec 30) $264
DoubleTree by Hilton Boston — Downtown $267
Hilton Boston Park Plaza $260
Godfrey Hotel Boston $285
Moxy Boston Downtown $288
Hilton Boston Back Bay $282
Colonnade Hotel Back Bay $300
Hyatt Place Boston/Seaport District $309
Hampton Inn Boston Seaport District $309
YOTEL Boston, Select by Hilton $314
Westin Copley Place, Boston, a Marriott Hotel $321
Aloft by Marriott, Boston Seaport District $318
Boston Marriott Copley Place $317
Hotel AKA Boston Common $317
Sheraton Boston, a Marriott Hotel $317
Homewood Suites by Hilton Boston Seaport District $313
The Dagny Boston $332
Hyatt Regency Boston $330
Fairmont Copley Plaza, Boston $329
Hotel AKA Back Bay $329
Revere Hotel Boston Common $349
Boston Marriott Long Wharf $349
Canopy by Hilton Boston Downtown $349
Element by Marriott, Boston Seaport District $339
Omni Parker House $339
Renaissance Boston Seaport District $345
W Boston, a Marriott Hotel $363
The Liberty, a Marriott Luxury Collection Hotel $374
Westin Boston Seaport District $375
The Ritz-Carlton, Boston $403
InterContinental Boston by IHG $382
Omni Boston Hotel at the Seaport $359
Seaport Hotel Boston $438
The Envoy Hotel, Autograph Collection $437
Langham, Boston $432
Boston Harbor Hotel $450
Raffles Boston $450
Four Seasons Hotel One Dalton Street, Boston $480

onPeak Benefits

Benefit Detail
Pay Delay Pay later — not at time of booking
No Hidden Fees No service fees, processing fees, or booking charges
Flexible Policies Change and cancellation flexibility within policy window
Support Full onPeak customer service team throughout your stay
Group Reservations Available for groups of 10+ rooms
Hotel Rewards Points Earn loyalty points on your booking
Best Rate Available Lowest negotiated rates among official hotels
Official Only onPeak is the ONLY official housing partner — other companies are unauthorized
onPeak Email seafood@onpeaksupport.com
onPeak Toll-Free (800) 803-5804
onPeak International (312) 527-7300

Hotel Cancellation Policy — Important Deadlines

Hotel Category Cancellation Deadline Penalty After Deadline
All Hotels (General) February 13, 2027 Loss of one (1) night’s room and tax per reservation
Westin Waterfront (Specifically) February 13, 2027 Loss of two (2) nights’ room and tax per reservation
Purpose Ensures all rooms in the official block are used by exhibitors and attendees
How to Modify or Cancel compass.onpeak.com/e/46SENA2027HIR/in/route/login (existing reservations)

Scam Warning — Fraudulent Vendors Targeting SENA Exhibitors

Seafood Expo North America has formally warned exhibitors and attendees about fraudulent vendors. These groups have targeted SENA participants in multiple previous years.

Scam Type Detail
Fraudulent Travel Services Offer discounted hotel or travel packages that do not exist — do not deliver after payment
Fraudulent Advertising Claim to offer advertising in SENA materials they do not control
Fraudulent Data Services Claim to sell SENA attendee or exhibitor lists — these lists do not exist through any legitimate channel
Phishing Emails Fraudulent companies send emails with links that could infect or hack your company’s systems
Malware in Messages Clicking links in fraudulent vendor emails can embed malware in your systems

 

Safety Rule Action
Do NOT click suspicious links If an email looks suspicious or is from an unknown party related to SENA, do not click any links
Check official vendor list Before contracting with any company for SENA services, verify they appear on the official vendor list above
Attendee List Policy SENA and all official vendors DO NOT sell attendee lists — any company offering lists is fraudulent and unaffiliated
Report Suspicious Contact Email CustomerService@divcom.com immediately
onPeak Confirmation onPeak is the ONLY official housing vendor — no other hotel company is authorized

Important Contacts — Seafood Expo North America 2027

Department Contact Phone / Email
Customer Service — General Diversified Communications +1 207-842-5504 / customerservice@divcom.com
Customer Service — Fax Diversified Communications +1 207-842-5505
Visitor Registration Registration Team +1 508-743-8577 / info-na@seafoodexpo.com
Exhibitor Sales, Advertising, and Sponsorships Kat McDonald, Sales Manager +1 207-842-5590 / sales-na@seafoodexpo.com
Seafood Excellence Awards and New Product Showcase Minh Ly-Gordon +1 207-842-5525 / mlygordon@divcom.com
Press and Media Relations Communications Team communications-na@seafoodexpo.com
Official Hotel Reservations onPeak (800) 803-5804 / (312) 527-7300 / seafood@onpeaksupport.com
Onsite Exhibitor Services Room 052, Level 0 +1 207-842-5504 (voicemail)
Official Website Seafood Expo North America seafoodexpo.com/north-america
Organizer Headquarters Diversified Communications P.O. Box 7437, Portland, ME 04112-7437
Official Media SeafoodSource.com seaFoodsource.com
NPS Application — Seafood New Product Showcase seafoodexpo.com/north-america/new-product-showcase-application
NPS Application — Processing New Product Showcase seafoodexpo.com/north-america/seafood-processing-north-america-product-application
Hotel Booking onPeak Official Block compass.onpeak.com/e/46SENA2027HIR

Venue Details — Thomas M. Menino Convention and Exhibition Center

Detail Information
Venue Name Thomas M. Menino Convention and Exhibition Center
Previously Known As Boston Convention and Exhibition Center (BCEC)
Address 415 Summer Street, Boston, MA, USA
Location South Boston Waterfront — Seaport District
Exhibitor Services Room 052, Level 0 — on-site management and service desk
Electrical MCCA / Menino Convention Center — order separately
Internet and Telephone MCCA / Menino Convention Center — order separately
Security MCCA / Menino Convention Center — official venue security
Water / Drain / Gas MCCA / Menino Convention Center — order separately
Catering and Food Service Levy Restaurants — exclusive in-house caterer
Hanging Signs and Trusses J. Calpro — official vendor
Ice Acme Ice — official vendor
Refrigeration for Exhibits Lowe Refrigeration — official vendor
Aquarium Rental Boston Aquariums, LLC — official vendor
General Contractor Freeman — booth furnishings, decorator labor, freight
Lead Retrieval CDS — official vendor
Shuttle Service RPM’s, Inc. — official shuttle vendor

International Attendee Information — Visas

Detail Information
Visa Invitation Letters SENA cannot provide letters of invitation for visa applications
Reason Letters of invitation have no bearing on whether a visa is issued
What to Use Instead Copy of your registration confirmation to attend the show + any promotional materials verifying the event
US Visa Information travel.state.gov/content/travel/en/us-visas.html
Application Recommendation Apply for your US visa as early as possible — processing times can be lengthy
Registration Confirmation Available immediately after registering — download and include with your visa application

Why Your SENA 2027 Exhibit Booth Is Your Most Powerful Seafood Industry Sales Tool

Seafood Expo North America 2027 brings together thousands of seafood buyers from grocery chains, restaurant groups, distributors, airlines, cruise lines, hotels, food manufacturers, government institutions, and international importers — all under one roof in Boston for three commercially focused days.

These are serious professional buyers. They are executive purchasing managers with annual seafood budgets in the millions. They are category managers for national grocery chains making seasonal sourcing decisions. They are foodservice operators looking for better pricing, better quality, or better supply chain reliability. And according to SENA’s own published data, 97% of buyers who came looking for new suppliers found them at the previous edition. That means nine out of every ten buyers on the floor are open to exactly the kind of conversation your company has been trying to have.

In the seafood industry, trust is earned at the plate. Buyers buy what they can taste, what they can smell, and what they can evaluate in person. The seafood trade show floor is one of the very few commercial environments where product sampling is not just permitted but expected — and where a buyer’s sensory experience with your product is the most direct path to a purchase decision.

Your booth is the physical embodiment of that experience. A well-designed seafood exhibit stand creates the right environment for sampling — proper refrigeration integration, product display at buyer eye level, enough counter space for meaningful tasting, and a flow that allows multiple buyers to engage simultaneously without crowding. A poorly designed booth inhibits sampling, limits buyer access, and fails to communicate the quality of the product inside it.

There is also the specific commercial urgency of a 45th-annual show. The buyers who attend Seafood Expo North America are not newcomers. They have been coming to Boston for years. They know which companies show up with professional, well-invested presentations and which companies phone it in. The brands that earn their respect and their orders are the ones that match the quality of their stand to the quality of their seafood. A stand that reflects your product’s premium positioning, national scale, or innovation story communicates something to an experienced seafood buyer that no brochure or website ever could — it communicates that your company takes the commercial relationship as seriously as they do.

Interior Today LLC — Exhibit Booth Builder for Seafood Expo North America 2027

Interior Today LLC is a custom exhibition stand design and build company. We work with fresh and frozen seafood companies, value-added product manufacturers, aquaculture producers, seafood processors, packaging companies, refrigeration and freezing system manufacturers, cold chain logistics providers, seafood technology companies, and every other category of company exhibiting at Seafood Expo North America and Seafood Processing North America at the Boston Convention Center.

We design and build for every booth size at SENA — from focused inline spaces for specialty seafood brands and processing equipment companies to large island and corner configurations for major seafood manufacturers and multi-category exhibitors. We understand the specific needs of seafood trade show booths — particularly around refrigeration integration, product sampling, and cold display design — and we build stands that address those needs without compromising brand impact or visual quality.

We coordinate directly with Freeman (official general contractor), J. Calpro (hanging signs and trusses), and Lowe Refrigeration (refrigeration equipment) to ensure your stand is fully compliant, properly serviced, and installation-ready before the first buyer walks the floor on Sunday morning.

Our service is completely turnkey. We design, fabricate, deliver, install, support your team throughout all three show days, and fully dismantle and remove your stand after SENA closes on Tuesday, March 9, 2027.

Enquiry for Trade Show Booth

Our Exhibition Stand Design Portfolio In Boston

At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.

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Exhibition Stand Builders, Booth Manufacturing Company In CES Show 2023 Las Vegas, USA

Our Creative Process

01.

Brief

We listen and gather as much information as possible from the clients. We thoroughly research and investigate different concepts to understand the business goal.

02.

Design

We create 3D visual on the basis of your brief & budget. We involve our clients throughout the process and are able to take their feedback and optimise our ideas to create a defining concept for the stand.

03.

Construction

After final approval of 3D booth design, we take the entire responsibility of the booth executed like the building and installation of a booth. Our team will take care of any unforeseen circumstances to create an unparalleled on-site experience.

Frequently Asked Questions — Seafood Expo North America 2027 Booth Builder and Event

What is Seafood Expo North America 2027?

Seafood Expo North America / Seafood Processing North America 2027 is North America’s largest seafood B2B trade exposition, produced by Diversified Communications and now in its 45th annual edition. It runs March 7–9, 2027, at the Thomas M. Menino Convention and Exhibition Center (formerly the Boston Convention and Exhibition Center), 415 Summer Street, Boston, MA. The event gathers exhibiting suppliers from 50+ countries alongside thousands of qualified seafood industry buyers.

When is Seafood Expo North America 2027?

SENA 2027 runs Sunday March 7 through Tuesday March 9, 2027. Show hours are 10:00 AM – 5:00 PM on Sunday and Monday, and 10:00 AM – 3:00 PM on Tuesday.

Where is Seafood Expo North America 2027 held?

SENA 2027 is held at the Thomas M. Menino Convention and Exhibition Center (formerly BCEC), 415 Summer Street, Boston, MA, USA.

Can Interior Today LLC build my exhibit booth for Seafood Expo North America 2027?

Yes. Interior Today LLC designs and builds custom seafood and processing trade show booths for companies exhibiting at SENA 2027 at the Boston Convention Center. We manage everything from design through teardown, including coordination with Freeman (official general contractor), J. Calpro (hanging signs), and Lowe Refrigeration (refrigerated display equipment).

What is the Seafood Excellence Awards 2027?

The Seafood Excellence Awards recognize the best new seafood products at SENA. The awards ceremony takes place Sunday March 7, 2027 at 3:30–4:00 PM in the Wave Makers’ Zone. Categories are Best New Retail Product and Best New Foodservice Product. Products are judged by three industry Key Buyer experts on taste, innovation, market potential, packaging, and nutritional value.

What is the New Product Showcase application deadline for SENA 2027?

The deadline is Thursday, February 4, 2027. New Product Showcase entries are automatically entered into the Seafood Excellence Awards competition. Submissions after this date will not be featured in Expo Today and will not be eligible for the Awards.

Is Seafood Expo North America open to the public?

No. SENA is strictly B2B — only qualified seafood industry professionals may attend. The expo is not open to the general public.

What is the minimum age to attend SENA 2027?

18 years old. No one under 18, including infants and toddlers, is permitted on the show floor at any time. Childcare services are not available at the venue.

What is the sampling policy at SENA 2027?

All product sampling must take place on the exhibit floor. Attendees are not permitted to remove product samples from the show floor. Any samples attendees attempt to remove will be confiscated at exits and donated to charity. Larger donated product quantities at show close go to the Greater Boston Food Bank.

What is the soliciting policy at SENA 2027?

All soliciting on the expo floor by attendees is strictly prohibited.

Who are the official vendors for Seafood Expo North America 2027?

Key official vendors include Freeman (booth furnishings, decorator labor, freight), J. Calpro (hanging signs), MCCA (electrical, internet, security), Levy Restaurants (catering), Lowe Refrigeration (refrigeration), Boston Aquariums LLC (aquarium rental), Acme Ice, CDS (lead retrieval), onPeak (housing), and FreeTrans (shipping). See the complete list in the official vendor table above.

What is the Key Buyer Program at SENA 2027?

The Key Buyer Program specifically recruits and hosts high-volume seafood purchasers from multi-unit retail and foodservice establishments. These are the largest individual purchasers at the entire show. Contact Kat McDonald at sales-na@seafoodexpo.com to learn how exhibitors gain access.

What is the hotel cancellation deadline for SENA 2027?

February 13, 2027. Cancellations after this date may result in the loss of one night’s room and tax (two nights for the Westin Waterfront). Book early through onPeak — the only official housing partner — at compass.onpeak.com/e/46SENA2027HIR.

Does SENA sell attendee lists?

No. Seafood Expo North America and all official vendors never sell attendee lists under any circumstances. Any company offering SENA attendee lists is fraudulent, not affiliated with SENA, and cannot have accurate data. Buyers beware — report suspicious contacts to CustomerService@divcom.com.

What is Seafood Processing North America?

Seafood Processing North America is the co-located exposition for equipment, machinery, packaging, and services in the seafood processing supply chain. It runs simultaneously with Seafood Expo North America at the same venue over the same three days. Processing companies have their own New Product Showcase but are not entered into the Seafood Excellence Awards.

What geographic regions are represented at SENA 2027?

In 2026, 79% of visitors came from North America, 7% from Europe, 7% from Asia, 6% from Central and South America, and 1% from the rest of the world. 50+ countries are represented among exhibiting suppliers.

Can I get a visa invitation letter from SENA?

No. SENA cannot provide letters of invitation for visa applications as they have no bearing on whether a visa is issued. Use your registration confirmation and event promotional materials when applying. Visit travel.state.gov for US visa information.

How early should I contact Interior Today LLC about my SENA 2027 booth?

As early as possible. SENA 2027 opens March 7, and the most effective seafood trade show stands — particularly those incorporating refrigerated displays, live tanks, or large sampling programs — require months of design, fabrication, and logistics coordination. Contact Interior Today LLC today to begin planning.

Does Interior Today LLC handle full teardown after SENA 2027?

Yes. Our service includes complete dismantling and removal of your stand after SENA closes at 3:00 PM on Tuesday, March 9, 2027. Your team leaves Boston — we handle everything after.

 Stand Types and Configurations We Build for Seafood Expo North America

Stand Type Best For
10×10 Inline Booth Specialty seafood product, single species or product category, new-to-SENA exhibitors
10×20 Inline Booth Two product lines, small seafood processor, or focused processing equipment company
Corner Booth Two-aisle exposure — significantly more buyer walk-in traffic at SENA
20×20 Island Stand All four sides open — established seafood brands, multi-product manufacturers
20×30 or Larger Island Major seafood companies, international seafood exporters, multi-category product lines
Peninsula / Endcap Three-side visibility — strong SENA floor performance without full island cost
Sampling-Forward Stand Built around open product tasting — counters, refrigerated display, preparation stations, serving areas
Refrigerated Product Display Stand Designed for fresh and frozen seafood showcase — integrated cold cases, ice trays, and temperature management
Live Tank / Aquarium Stand Custom configuration for live seafood species display — coordinated with Boston Aquariums, LLC
Processing Equipment Stand Display and demonstration-forward design for machinery, packaging systems, and processing technology
Sustainability Showcase Stand Clean, values-forward design communicating aquaculture responsibility, eco-certification, and supply chain transparency

Build Your Seafood Expo North America 2027 Exhibit Stand with Interior Today LLC

Seafood Expo North America 2027 is three days. 50+ countries of suppliers. Thousands of grocery buyers, foodservice operators, restaurant purchasers, importers, distributors, and processing industry decision-makers — assembled in Boston for the 45th time. A 97% buyer success rate in finding new suppliers. A Key Buyer Program bringing the highest-volume purchasers in North American seafood.

And a show floor where the most powerful commercial tool is not a brochure or a slide deck — it is a perfectly presented product that a buyer can taste, evaluate, and order right where they are standing.

Contact Interior Today LLC today to start planning your Seafood Expo North America 2027 exhibit booth. Tell us your space, your products, your sampling requirements, and your buyer goals — and we will build the stand that makes seafood buyers stop, taste, and order.

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