Seafood Expo North America 2027 Exhibit Booth Builder — Interior Today LLC | Custom Seafood Trade Show Stands Boston Convention Center
Seafood Expo North America / Seafood Processing North America — held every March in Boston, Massachusetts — is North America’s largest and most important seafood B2B trade exposition. Now entering its 45th edition in 2027, it brings together thousands of seafood buyers and suppliers from around the world under one roof at the Thomas M. Menino Convention and Exhibition Center.
The event runs March 7–9, 2027, and serves a singular, high-value commercial purpose: to provide North America’s seafood buyers a one-stop shop to access everything seafood, face-to-face. This includes discovering new products, sampling and sourcing across every seafood category, meeting current and new suppliers, finding the latest processing and packaging innovations, and networking with industry colleagues across all three market days.
Produced by Diversified Communications — the international leader in seafood-industry expositions and media since 1949 — Seafood Expo North America has a 92% attendee satisfaction rate and a 97% success rate among buyers seeking to meet new suppliers. With over 4 in 5 visitors planning to return in 2027, this is the event that the seafood industry’s most serious buyers refuse to miss.
For companies selling fresh seafood, frozen products, value-added seafood, processing equipment, packaging machinery, refrigeration systems, cold storage solutions, logistics services, or any other product or service in the seafood supply chain, Seafood Expo North America 2027 is the single most commercially concentrated trade event on the North American calendar.
Your exhibition stand at SENA 2027 is your company’s global face at that event. At Interior Today LLC, we design and build custom seafood trade show booths and exhibition stands for companies exhibiting at Seafood Expo North America at the Boston Convention Center. We manage everything from the first design concept through final teardown.
Seafood Expo North America 2027 — Key Facts at a Glance
| Detail | Information |
| Event Name | Seafood Expo North America / Seafood Processing North America 2027 |
| Edition | 45th Annual |
| Organized By | Diversified Communications |
| Strategic Partner | National Fisheries Institute |
| Official Media | SeafoodSource.com — powered by Diversified |
| Industry | Seafood — Processing — Packaging — Aquaculture — B2B |
| Show Dates | March 7–9, 2027 |
| Venue | Thomas M. Menino Convention and Exhibition Center |
| (Formerly Known As) | Boston Convention and Exhibition Center (BCEC) |
| Venue Address | 415 Summer Street, Boston, MA, USA |
| Show Hours — Sunday and Monday | 10:00 AM – 5:00 PM |
| Show Hours — Tuesday | 10:00 AM – 3:00 PM |
| Minimum Attendee Age | 18 years old — no exceptions, including infants and toddlers |
| Childcare | Not available at convention center — arrange in advance |
| Exhibitor Services Desk | Room 052, Level 0 |
| Attendee Satisfaction Rate (2026) | 92% |
| Supplier Meeting Success Rate (2026) | 97% of buyers who sought new suppliers achieved their goal |
| Return Rate | Over 4 in 5 visitors plan to return in 2027 |
| Exhibitor Satisfaction Rate (2026) | 91% |
| Business Importance Rate (2026) | 82% of exhibitors say the Expo is important to their business |
| Exhibitor Return Rate (2026) | 92% plan to exhibit again |
| Exhibitor Countries | 50+ countries represented |
| Key Buyer Program | Yes — high-volume purchasers from multi-unit retail and foodservice |
| New Product Showcase Deadline | Thursday, February 4, 2027 |
| Seafood Excellence Awards Ceremony | March 7, 2027 — Wave Makers’ Zone — 3:30 PM – 4:00 PM |
| Seafood Excellence Award Categories | Best New Retail Product / Best New Foodservice Product |
| Sampling Policy | On the exhibit floor only — samples cannot be removed from hall |
| Soliciting | Strictly prohibited on expo floor by attendees |
| Official Housing Partner | onPeak — ONLY official housing partner |
| Hotel Cancellation Deadline | February 13, 2027 |
| Westin Waterfront Cancellation | Two nights’ room and tax after Feb 13 |
| General Hotel Cancellation After Feb 13 | One night’s room and tax |
| Official General Contractor | Freeman |
| All Payments | Non-refundable |
| Visa Letter | Not provided — use registration confirmation as documentation |
| Sample Donation Charity | Greater Boston Food Bank |
| Customer Service Phone | +1 207-842-5504 |
| Customer Service Email | customerservice@divcom.com |
| Visitor Registration Phone | +1 508-743-8577 |
| Visitor Registration Email | info-na@seafoodexpo.com |
| Exhibitor Sales Contact | Kat McDonald — sales-na@seafoodexpo.com / +1 207-842-5590 |
| Awards/NPS Contact | Minh Ly-Gordon — mlygordon@divcom.com / +1 207-842-5525 |
| Media Contact | communications-na@seafoodexpo.com |
| Attendee List Policy | SENA does NOT sell attendee lists — any company offering lists is fraudulent |
| Official Website | seafoodexpo.com/north-america |
Show Dates, Hours, and Event Schedule
| Day | Date | Show Hours | Key Activities |
| Sunday | March 7, 2027 | 10:00 AM – 5:00 PM | Expo Opens, Conference Sessions, Seafood Excellence Awards Ceremony 3:30–4:00 PM (Wave Makers’ Zone) |
| Monday | March 8, 2027 | 10:00 AM – 5:00 PM | Full Expo Day, Conference Sessions, Key Buyer Program Active |
| Tuesday | March 9, 2027 | 10:00 AM – 3:00 PM | Final Expo Day, Conference Sessions, Sample Donation Pickup at Close |
| Seafood Excellence Awards | Details |
| Date | Sunday, March 7, 2027 |
| Time | 3:30 PM – 4:00 PM |
| Location | Wave Makers’ Zone |
| Categories | Best New Retail Product / Best New Foodservice Product |
| Judges | Three seafood-industry Key Buyer experts |
What Is Seafood Processing North America?
Seafood Processing North America is the co-located B2B exposition for equipment, machinery, packaging, and services that serve the seafood processing and logistics industry. It runs simultaneously with Seafood Expo North America at the same venue over the same three days.
| Feature | Detail |
| Focus | Equipment, processing technology, packaging, refrigeration, logistics, and service solutions |
| Audience | Seafood processors, manufacturers, cold storage operators, logistics and supply chain professionals |
| Co-Location | Same venue, same dates as Seafood Expo North America |
| New Product Showcase | Available — separate application from Seafood Expo NPS |
| Seafood Excellence Awards | NOT entered — Seafood Processing NPS entries are not entered into the awards competition |
| Statistics (2025) | 96% of visitors say the Expo is important to their business; 89% who sought new suppliers achieved their objective; 80% influenced or were involved in purchasing |
Seafood Processing North America — Product and Service Categories
| Category | Description |
| Computers, Software, and Information Systems | Processing management, traceability, inventory, and compliance software |
| Containers and Totes | Storage, transport, and processing containers |
| Cutting Machinery and Technology | Portioning, filleting, and cutting systems |
| Display Cases and Live Tanks | Live seafood display, aquarium, and point-of-purchase tank systems |
| Freezing Systems | IQF, blast freezing, and cryogenic systems |
| Labeling Equipment and Supplies | Labeling, coding, and compliance marking solutions |
| Packaging Machinery | Form-fill-seal, tray sealing, vacuum packaging, and modified atmosphere systems |
| Refrigeration Systems and Supplies | Refrigeration equipment, cold storage technology, and temperature management |
| Scales | Industrial and retail seafood weighing and portioning systems |
| Slicers, Temperers, and Formers | Fish processing, slicing, and reforming technology |
| Trucks, Cargo Containers, and Cargo Handling | Transport refrigeration, cargo systems, and cold chain logistics equipment |
| Warehousing and Cold Storage | Cold chain facilities, warehouse management, and third-party cold storage |
Seafood Expo North America 2027 — Attendance Statistics and Scale
| Metric | Number / Rate |
| Event Edition | 45th Annual |
| Exhibitor Countries | 50+ |
| Attendee Satisfaction (2026 Visitors) | 92% |
| Supplier Meeting Success (2026 Visitors) | 97% achieved their objective |
| Visitors Planning to Return in 2027 | Over 4 in 5 |
| Exhibitor Satisfaction (2026) | 91% |
| Expo Importance to Business (2026 Exhibitors) | 82% |
| Exhibitors Planning to Return (2026) | 92% |
| Processing Expo Importance (2025) | 96% say it is important to their business |
| Processing Expo Supplier Success (2025) | 89% who sought new suppliers achieved their objective |
| Processing Expo Purchasing Influence (2025) | 80% were involved in or influenced purchasing decisions |
These statistics are not projections — they are the published results from previous Seafood Expo North America editions. A 97% supplier-meeting success rate means that out of every 100 buyers who attended specifically looking to discover new suppliers, 97 of them found what they came for. That is the quality of buyer access your exhibit stand provides at Seafood Expo North America 2027.
Visitor Geographic Breakdown — Where Buyers Come From
| Region | Percentage of Visitors (2026) |
| North America | 79% |
| Europe | 7% |
| Asia | 7% |
| Central and South America | 6% |
| Rest of World | 1% |
What this means for exhibitors: While North America dominates as the primary buyer base — as expected for the region’s largest seafood exposition — 21% of buyers come from international markets. Europe and Asia each contribute 7%, representing buyers from markets with significant appetites for North American seafood products and for U.S.-made processing technology. A single exhibition stand at SENA 2027 reaches buyers from domestic supermarket chains, restaurant groups, and foodservice distributors alongside European importers and Asian seafood company representatives — all in three days at the Boston Convention Center.
Who Attends Seafood Expo North America 2027?
Every attendee at SENA is a credentialed seafood industry professional. The expo is strictly B2B — not open to the public.
| Attendee Role | Buying Focus |
| Owners and Proprietors | Full business purchasing authority |
| Executive Purchasing Managers | Large-scale seafood and supply procurement decisions |
| Category Managers | Seafood category management for retail and foodservice chains |
| Private Label Program Buyers | Source seafood for store-brand and private label programs |
| Equipment and Packaging Buyers | Source processing technology, packaging, and operational equipment |
Business and Organization Types Attending SENA 2027
| Business Type | Description |
| Airline | In-flight catering and meal program seafood sourcing |
| Bar and Club | Appetizer, tapas, and bar menu seafood sourcing |
| Catering Firm | High-volume event catering seafood procurement |
| Cruise Line | Ship galley seafood menu sourcing — large volume |
| Distributor | Wholesale distribution of seafood products across regions |
| E-Commerce | Online seafood retail and direct-to-consumer sourcing |
| Fast Food | Quick-service restaurant seafood menu product sourcing |
| Government and Military | Federal, state, and military institution seafood procurement |
| Grocery | Supermarket chain seafood department sourcing |
| Hospital | Healthcare and patient care seafood meal sourcing |
| Hotel | Hotel restaurant and room service seafood program sourcing |
| Import and Export | International seafood trade and brokerage |
| Manufacturer | Food manufacturing and co-packing seafood product sourcing |
| Processor | Seafood processing plant supply and equipment procurement |
| Resort | Resort dining and hospitality seafood sourcing |
| Restaurant | Full-service and fine dining seafood menu program sourcing |
| School | K-12 and university foodservice seafood procurement |
| Supermarket | Retail supermarket seafood counter and prepared foods sourcing |
| Wholesale | Wholesale seafood distribution and bulk purchasing |
Seafood Expo North America — Exhibitor Product Categories
| Product Category | Description |
| Fresh Fish and Seafood | Whole fish, fresh fillets, shellfish, mollusks — delivered for on-floor tasting and sampling |
| Frozen Fish and Seafood | IQF, block frozen, and cryovac frozen seafood across all species and formats |
| Value-Added Seafood | Breaded, battered, marinated, smoked, portioned, and ready-to-cook products |
| Processed and Packaged Seafood | Shelf-stable, canned, pouched, and retail-packaged seafood products |
| Processing and Packaging Equipment | Equipment for Seafood Processing North America co-exhibit |
| Freight Forwarders and Logistical Services | Cold chain logistics, customs brokerage, and seafood transportation |
| Seafood-Industry Service Providers | Legal, financial, compliance, traceability, insurance, and consulting services |
Why Seafood and Processing Companies Exhibit at SENA 2027
| Reason | What It Means for Your Booth |
| 97% of buyers who sought new suppliers found them | Almost every qualified buyer who enters this expo looking for a new supplier finds one — your booth can be that supplier |
| 50+ countries of exhibiting suppliers | Your booth stands inside the most internationally diverse and competitively complete seafood marketplace in North America |
| Key Buyer Program brings highest-volume purchasers | Multi-unit retail and foodservice Key Buyers — the industry’s largest purchasers — are specifically recruited and present on the floor |
| 92% exhibitor satisfaction rate | Companies that exhibit return — 92% say the expo is important to their business, 92% plan to come back |
| New Product Showcase drives dedicated buyer traffic to your booth | Submit a new product and it is automatically entered in the Seafood Excellence Awards — winner announcement draws crowd to your booth |
| Conference program drives sustained attendance | Buyers arrive for education and stay for the floor — consistent traffic across all three show days |
| Sampling on the floor drives purchase decisions | Seafood buyers taste before they buy — a well-designed sampling booth is the most powerful purchasing trigger on the SENA floor |
| Global reach in one venue | European and Asian importers and distributors attend alongside North American grocery, foodservice, and restaurant buyers |
| 45th Annual edition — deepest industry relationships | The longest-running seafood expo in North America — attending brands are recognized and trusted by the buyer community |
| SeafoodSource.com media coverage extends exposure | SENA’s official media amplifies exhibitor announcements to the full global seafood industry community before, during, and after the show |
Key Buyer Program — High-Volume Purchasers
| Feature | Detail |
| Program Name | Key Buyer Program |
| Who Qualifies | High-volume seafood purchasers from multi-unit retail and foodservice establishments |
| Buyer Type | Executive purchasers, category managers, and buyers at grocery chains, restaurant groups, hotel chains, and institutional foodservice organizations |
| Why Exhibitors Care | Key Buyers represent the largest individual purchasing commitments at the entire show |
| How to Access | Become an exhibitor — contact Kat McDonald at sales-na@seafoodexpo.com |
| Strategic Value | A single conversation with a Key Buyer can represent annual purchasing volume that exceeds the full cost of exhibiting at SENA 2027 |
New Product Showcase — Enter Before February 4, 2027
The New Product Showcase (NPS) is one of the highest-ROI opportunities available to any SENA 2027 exhibitor. By entering your newest product, you gain featured visibility in Expo Today (the official on-site publication) and automatic entry into the Seafood Excellence Awards competition — which is announced on-stage at the Wave Makers’ Zone on the first day of the show.
| Feature | Detail |
| Who Can Enter | All Seafood Expo North America exhibitors (NOT Seafood Processing North America) |
| Seafood Processing NPS | Available — but NOT entered into the Seafood Excellence Awards competition |
| Application Deadline | Thursday, February 4, 2027 |
| Late Submissions | Will not be featured in Expo Today |
| After Deadline | Seafood Excellence Awards entries not accepted after February 4, 2027 |
| Application Website — Seafood | seafoodexpo.com/north-america/new-product-showcase-application |
| Application Website — Processing | seafoodexpo.com/north-america/seafood-processing-north-america-product-application |
What to Submit After Completing Your NPS Application
| Item | Requirement | Who to Send To |
| Empty Packaging | 6 copies — for onsite setup | Minh Ly-Gordon — address provided on application |
| Plated Photo on Foam Board | Size 8×11 or A4 | Minh Ly-Gordon — mail within 5 days of application |
| Company Logo | High-resolution — 300 PPI, minimum 4000×3000 pixels | Email to Minh Ly-Gordon |
| Product Photo | High-resolution — 300 PPI, minimum 4000×3000 pixels | Email to Minh Ly-Gordon |
| Product and Company Name | Include in email subject line | Email to Minh Ly-Gordon |
| Submission Deadline for Materials | Within 5 days of application submission | Minh Ly-Gordon — mlygordon@divcom.com |
Seafood Excellence Awards 2027
| Feature | Detail |
| Award Categories | Best New Retail Product / Best New Foodservice Product |
| Ceremony Date | Sunday, March 7, 2027 |
| Ceremony Time | 3:30 PM – 4:00 PM |
| Ceremony Location | Wave Makers’ Zone — on the expo floor |
| Eligibility | Seafood Expo North America exhibitors who entered the New Product Showcase |
| Judging Panel | Three selected seafood Key Buyers and industry experts |
| Finalist Judging Criteria | Uniqueness and market appropriateness, taste profile, packaging, market potential, convenience, nutritional value, and originality |
| Winner Benefits | Special Award + prominent display in the exhibit hall + press release + social media promotion + event website feature |
| Application Deadline | February 4, 2027 |
Seafood Excellence Awards — Judging Criteria and Benefits
| Judging Criterion | Weight in Evaluation |
| Uniqueness and Appropriateness to the North American Market | High |
| Taste Profile | High |
| Packaging | Medium |
| Market Potential | High |
| Convenience | Medium |
| Nutritional Value | Medium |
| Originality | High |
What Winners Receive
| Benefit | Detail |
| Physical Award | Presented on-stage at Wave Makers’ Zone — March 7 |
| Exhibit Hall Display | Prominent placement of winning product in the exhibit hall |
| Press Release | Distributed to all media covering SENA 2027 |
| Social Media Promotion | Coverage across Seafood Expo North America’s social channels |
| Website Feature | Winning product and company featured on seafoodexpo.com |
| Booth Traffic | Award draws buyer attention to your exhibit — confirmed by previous winners |
Conference Education Program — 2027 Topics
| Conference Topic | What It Covers |
| Aquaculture | Farmed seafood innovation, sustainability, species development, and market trends |
| Automation and Machine Learning | Processing automation, AI applications, robotics in seafood handling |
| Consumer Trends | Shifting buyer preferences, health-driven purchasing, generational trends |
| Foodservice and Retail Insights | Menu trends, category management, distribution innovations |
| Food Safety and Health | Regulatory compliance, pathogen control, labeling, and health claims |
| Processing and Equipment | New technology, efficiency improvements, and processing innovation |
| Seafood Business and Finance | Market economics, investment trends, supply chain finance |
| Seafood Technology and AI | Digital tools, traceability platforms, AI-driven market analysis |
| Seafood Marketing | Brand building, consumer communication, and retail marketing strategy |
| Supply Chain Compliance and Control | Sourcing verification, import compliance, chain-of-custody requirements |
| Sustainable Seafood Innovation | Responsible management, eco-certification, and circular economy applications |
| Traceability and Transparency | Track-and-trace technology, blockchain applications, full supply chain visibility |
Conference Dates: Sunday March 7, Monday March 8, and Tuesday March 9, 2027 — all at the Thomas M. Menino Convention and Exhibition Center. To speak at the 2027 conference: Submit your proposal through the official SENA website.
Sample Donation Policy — Greater Boston Food Bank
| Detail | Information |
| Official Donation Partner | Greater Boston Food Bank |
| Why This Partner | Cold storage resources to gather, transport, and deliver seafood product to food banks across Boston area |
| Food Bank On-Site Role | Distributes fliers for donation sign-up — collects donated product at event close |
| On-Site Info Location | Exhibitor Services Area — Room 052 |
| Product You Want Picked Up | Submit outbound shipping Bill of Lading to Freeman before end of the event |
| Carrier Pickup | Carrier collects product at the docks — not via Food Bank |
| Samples Removed From Floor | Confiscated at exits — donated to charity regardless |
| Why This Matters for Booth Design | If you plan a large sampling program, build waste management and donation logistics into your booth setup plan |
At-Show Policies — Sampling, Soliciting, Security, and Children
| Policy | Rule |
| Product Sampling | Permitted — but must occur on the exhibit floor only |
| Samples at Exit | Attendees may not remove samples from the show floor — confiscated at exits and donated to charity |
| Soliciting on Expo Floor | Strictly prohibited — attendees may not solicit business on the expo floor |
| Security | Bag searching at entry, prohibition of all weapons including firearms — review SENA security page before arriving |
| Weapons | Strictly prohibited — no exceptions |
| Minimum Age | No one under 18 permitted on show floor at any time — includes infants and toddlers |
| Childcare | Not provided at convention center — arrange in advance if traveling with children |
| All Payments | Non-refundable — no exceptions |
| Visa Letters | Not provided — use registration confirmation and event promotional materials for visa applications |
| Attendee Lists | NEVER sold — any company offering SENA attendee lists is fraudulent and not affiliated with the expo |
All Official Vendors — Complete Authorized Contractor List
This is the definitive list of official vendors for Seafood Expo North America / Seafood Processing North America 2027. Only these companies are authorized. Contracting with any non-listed vendor for these services creates risk — Seafood Expo and its official vendors do not sell attendee lists and companies offering such lists are operating fraudulently.
| Service | Official Vendor |
| Aquarium Rental | Boston Aquariums, LLC |
| Booth Cleaning | Done Right Building Services, Inc. (DRB Facility Services) |
| Booth Furnishings | Freeman |
| Custom’s Brokers | CFI, Inc. |
| Decorator Labor | Freeman |
| Electrical | MCCA / Thomas M. Menino Convention and Exhibition Center |
| Florist | Stapleton Floral |
| Food and Beverage / Catering | Levy Restaurants |
| Food and Beverage Donations | Greater Boston Food Bank |
| Hanging Signs and Trusses | J. Calpro |
| Housing | onPeak |
| Ice | Acme Ice |
| Internet and Telephone | MCCA / Thomas M. Menino Convention and Exhibition Center |
| Lead Retrieval | CDS |
| Material / Freight Handling | Freeman |
| Official Media | SeafoodSource.com — powered by Diversified |
| Public Relations | communications-na@seafoodexpo.com |
| Refrigeration / Freezer Equipment | Lowe Refrigeration |
| Security | MCCA / Thomas M. Menino Convention and Exhibition Center |
| Shipping | Freeman Transportation |
| Shuttles | RPM’s, Inc. |
| Water / Drain / Gas | MCCA / Thomas M. Menino Convention and Exhibition Center |
Interior Today LLC works alongside these official vendors. We design and fabricate your custom exhibition stand and coordinate with Freeman (official general contractor, decorator labor, booth furnishings, freight handling) and J. Calpro (hanging signs and trusses) to ensure every element of your booth is installed on time, fully compliant, and ready for Day 1.
Official Hotels — Full Rate Guide with onPeak
All rates are the lowest available nightly rates for the night of March 7, 2027. Hotel rates include all mandatory fees. Book through compass.onpeak.com/e/46SENA2027HIR.
| Hotel | Starting Nightly Rate |
| Embassy Suites Boston Logan Airport | $200 |
| The Midtown Hotel MOD Collection by Sonesta | $229 |
| DoubleTree by Hilton Hotel Boston Bayside | $222 |
| Courtyard by Marriott Boston Downtown | $264 |
| Hotel Commonwealth (Early Bird — book before Dec 30) | $264 |
| DoubleTree by Hilton Boston — Downtown | $267 |
| Hilton Boston Park Plaza | $260 |
| Godfrey Hotel Boston | $285 |
| Moxy Boston Downtown | $288 |
| Hilton Boston Back Bay | $282 |
| Colonnade Hotel Back Bay | $300 |
| Hyatt Place Boston/Seaport District | $309 |
| Hampton Inn Boston Seaport District | $309 |
| YOTEL Boston, Select by Hilton | $314 |
| Westin Copley Place, Boston, a Marriott Hotel | $321 |
| Aloft by Marriott, Boston Seaport District | $318 |
| Boston Marriott Copley Place | $317 |
| Hotel AKA Boston Common | $317 |
| Sheraton Boston, a Marriott Hotel | $317 |
| Homewood Suites by Hilton Boston Seaport District | $313 |
| The Dagny Boston | $332 |
| Hyatt Regency Boston | $330 |
| Fairmont Copley Plaza, Boston | $329 |
| Hotel AKA Back Bay | $329 |
| Revere Hotel Boston Common | $349 |
| Boston Marriott Long Wharf | $349 |
| Canopy by Hilton Boston Downtown | $349 |
| Element by Marriott, Boston Seaport District | $339 |
| Omni Parker House | $339 |
| Renaissance Boston Seaport District | $345 |
| W Boston, a Marriott Hotel | $363 |
| The Liberty, a Marriott Luxury Collection Hotel | $374 |
| Westin Boston Seaport District | $375 |
| The Ritz-Carlton, Boston | $403 |
| InterContinental Boston by IHG | $382 |
| Omni Boston Hotel at the Seaport | $359 |
| Seaport Hotel Boston | $438 |
| The Envoy Hotel, Autograph Collection | $437 |
| Langham, Boston | $432 |
| Boston Harbor Hotel | $450 |
| Raffles Boston | $450 |
| Four Seasons Hotel One Dalton Street, Boston | $480 |
onPeak Benefits
| Benefit | Detail |
| Pay Delay | Pay later — not at time of booking |
| No Hidden Fees | No service fees, processing fees, or booking charges |
| Flexible Policies | Change and cancellation flexibility within policy window |
| Support | Full onPeak customer service team throughout your stay |
| Group Reservations | Available for groups of 10+ rooms |
| Hotel Rewards Points | Earn loyalty points on your booking |
| Best Rate Available | Lowest negotiated rates among official hotels |
| Official Only | onPeak is the ONLY official housing partner — other companies are unauthorized |
| onPeak Email | seafood@onpeaksupport.com |
| onPeak Toll-Free | (800) 803-5804 |
| onPeak International | (312) 527-7300 |
Hotel Cancellation Policy — Important Deadlines
| Hotel Category | Cancellation Deadline | Penalty After Deadline |
| All Hotels (General) | February 13, 2027 | Loss of one (1) night’s room and tax per reservation |
| Westin Waterfront (Specifically) | February 13, 2027 | Loss of two (2) nights’ room and tax per reservation |
| Purpose | Ensures all rooms in the official block are used by exhibitors and attendees | |
| How to Modify or Cancel | compass.onpeak.com/e/46SENA2027HIR/in/route/login (existing reservations) |
Scam Warning — Fraudulent Vendors Targeting SENA Exhibitors
Seafood Expo North America has formally warned exhibitors and attendees about fraudulent vendors. These groups have targeted SENA participants in multiple previous years.
| Scam Type | Detail |
| Fraudulent Travel Services | Offer discounted hotel or travel packages that do not exist — do not deliver after payment |
| Fraudulent Advertising | Claim to offer advertising in SENA materials they do not control |
| Fraudulent Data Services | Claim to sell SENA attendee or exhibitor lists — these lists do not exist through any legitimate channel |
| Phishing Emails | Fraudulent companies send emails with links that could infect or hack your company’s systems |
| Malware in Messages | Clicking links in fraudulent vendor emails can embed malware in your systems |
| Safety Rule | Action |
| Do NOT click suspicious links | If an email looks suspicious or is from an unknown party related to SENA, do not click any links |
| Check official vendor list | Before contracting with any company for SENA services, verify they appear on the official vendor list above |
| Attendee List Policy | SENA and all official vendors DO NOT sell attendee lists — any company offering lists is fraudulent and unaffiliated |
| Report Suspicious Contact | Email CustomerService@divcom.com immediately |
| onPeak Confirmation | onPeak is the ONLY official housing vendor — no other hotel company is authorized |
Important Contacts — Seafood Expo North America 2027
| Department | Contact | Phone / Email |
| Customer Service — General | Diversified Communications | +1 207-842-5504 / customerservice@divcom.com |
| Customer Service — Fax | Diversified Communications | +1 207-842-5505 |
| Visitor Registration | Registration Team | +1 508-743-8577 / info-na@seafoodexpo.com |
| Exhibitor Sales, Advertising, and Sponsorships | Kat McDonald, Sales Manager | +1 207-842-5590 / sales-na@seafoodexpo.com |
| Seafood Excellence Awards and New Product Showcase | Minh Ly-Gordon | +1 207-842-5525 / mlygordon@divcom.com |
| Press and Media Relations | Communications Team | communications-na@seafoodexpo.com |
| Official Hotel Reservations | onPeak | (800) 803-5804 / (312) 527-7300 / seafood@onpeaksupport.com |
| Onsite Exhibitor Services | Room 052, Level 0 | +1 207-842-5504 (voicemail) |
| Official Website | Seafood Expo North America | seafoodexpo.com/north-america |
| Organizer Headquarters | Diversified Communications | P.O. Box 7437, Portland, ME 04112-7437 |
| Official Media | SeafoodSource.com | seaFoodsource.com |
| NPS Application — Seafood | New Product Showcase | seafoodexpo.com/north-america/new-product-showcase-application |
| NPS Application — Processing | New Product Showcase | seafoodexpo.com/north-america/seafood-processing-north-america-product-application |
| Hotel Booking | onPeak Official Block | compass.onpeak.com/e/46SENA2027HIR |
Venue Details — Thomas M. Menino Convention and Exhibition Center
| Detail | Information |
| Venue Name | Thomas M. Menino Convention and Exhibition Center |
| Previously Known As | Boston Convention and Exhibition Center (BCEC) |
| Address | 415 Summer Street, Boston, MA, USA |
| Location | South Boston Waterfront — Seaport District |
| Exhibitor Services | Room 052, Level 0 — on-site management and service desk |
| Electrical | MCCA / Menino Convention Center — order separately |
| Internet and Telephone | MCCA / Menino Convention Center — order separately |
| Security | MCCA / Menino Convention Center — official venue security |
| Water / Drain / Gas | MCCA / Menino Convention Center — order separately |
| Catering and Food Service | Levy Restaurants — exclusive in-house caterer |
| Hanging Signs and Trusses | J. Calpro — official vendor |
| Ice | Acme Ice — official vendor |
| Refrigeration for Exhibits | Lowe Refrigeration — official vendor |
| Aquarium Rental | Boston Aquariums, LLC — official vendor |
| General Contractor | Freeman — booth furnishings, decorator labor, freight |
| Lead Retrieval | CDS — official vendor |
| Shuttle Service | RPM’s, Inc. — official shuttle vendor |
International Attendee Information — Visas
| Detail | Information |
| Visa Invitation Letters | SENA cannot provide letters of invitation for visa applications |
| Reason | Letters of invitation have no bearing on whether a visa is issued |
| What to Use Instead | Copy of your registration confirmation to attend the show + any promotional materials verifying the event |
| US Visa Information | travel.state.gov/content/travel/en/us-visas.html |
| Application Recommendation | Apply for your US visa as early as possible — processing times can be lengthy |
| Registration Confirmation | Available immediately after registering — download and include with your visa application |
Why Your SENA 2027 Exhibit Booth Is Your Most Powerful Seafood Industry Sales Tool
Seafood Expo North America 2027 brings together thousands of seafood buyers from grocery chains, restaurant groups, distributors, airlines, cruise lines, hotels, food manufacturers, government institutions, and international importers — all under one roof in Boston for three commercially focused days.
These are serious professional buyers. They are executive purchasing managers with annual seafood budgets in the millions. They are category managers for national grocery chains making seasonal sourcing decisions. They are foodservice operators looking for better pricing, better quality, or better supply chain reliability. And according to SENA’s own published data, 97% of buyers who came looking for new suppliers found them at the previous edition. That means nine out of every ten buyers on the floor are open to exactly the kind of conversation your company has been trying to have.
In the seafood industry, trust is earned at the plate. Buyers buy what they can taste, what they can smell, and what they can evaluate in person. The seafood trade show floor is one of the very few commercial environments where product sampling is not just permitted but expected — and where a buyer’s sensory experience with your product is the most direct path to a purchase decision.
Your booth is the physical embodiment of that experience. A well-designed seafood exhibit stand creates the right environment for sampling — proper refrigeration integration, product display at buyer eye level, enough counter space for meaningful tasting, and a flow that allows multiple buyers to engage simultaneously without crowding. A poorly designed booth inhibits sampling, limits buyer access, and fails to communicate the quality of the product inside it.
There is also the specific commercial urgency of a 45th-annual show. The buyers who attend Seafood Expo North America are not newcomers. They have been coming to Boston for years. They know which companies show up with professional, well-invested presentations and which companies phone it in. The brands that earn their respect and their orders are the ones that match the quality of their stand to the quality of their seafood. A stand that reflects your product’s premium positioning, national scale, or innovation story communicates something to an experienced seafood buyer that no brochure or website ever could — it communicates that your company takes the commercial relationship as seriously as they do.
Interior Today LLC — Exhibit Booth Builder for Seafood Expo North America 2027
Interior Today LLC is a custom exhibition stand design and build company. We work with fresh and frozen seafood companies, value-added product manufacturers, aquaculture producers, seafood processors, packaging companies, refrigeration and freezing system manufacturers, cold chain logistics providers, seafood technology companies, and every other category of company exhibiting at Seafood Expo North America and Seafood Processing North America at the Boston Convention Center.
We design and build for every booth size at SENA — from focused inline spaces for specialty seafood brands and processing equipment companies to large island and corner configurations for major seafood manufacturers and multi-category exhibitors. We understand the specific needs of seafood trade show booths — particularly around refrigeration integration, product sampling, and cold display design — and we build stands that address those needs without compromising brand impact or visual quality.
We coordinate directly with Freeman (official general contractor), J. Calpro (hanging signs and trusses), and Lowe Refrigeration (refrigeration equipment) to ensure your stand is fully compliant, properly serviced, and installation-ready before the first buyer walks the floor on Sunday morning.
Our service is completely turnkey. We design, fabricate, deliver, install, support your team throughout all three show days, and fully dismantle and remove your stand after SENA closes on Tuesday, March 9, 2027.
Our Exhibition Stand Design Portfolio In Boston
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.






Frequently Asked Questions — Seafood Expo North America 2027 Booth Builder and Event
What is Seafood Expo North America 2027?
Seafood Expo North America / Seafood Processing North America 2027 is North America’s largest seafood B2B trade exposition, produced by Diversified Communications and now in its 45th annual edition. It runs March 7–9, 2027, at the Thomas M. Menino Convention and Exhibition Center (formerly the Boston Convention and Exhibition Center), 415 Summer Street, Boston, MA. The event gathers exhibiting suppliers from 50+ countries alongside thousands of qualified seafood industry buyers.
When is Seafood Expo North America 2027?
SENA 2027 runs Sunday March 7 through Tuesday March 9, 2027. Show hours are 10:00 AM – 5:00 PM on Sunday and Monday, and 10:00 AM – 3:00 PM on Tuesday.
Where is Seafood Expo North America 2027 held?
SENA 2027 is held at the Thomas M. Menino Convention and Exhibition Center (formerly BCEC), 415 Summer Street, Boston, MA, USA.
Can Interior Today LLC build my exhibit booth for Seafood Expo North America 2027?
Yes. Interior Today LLC designs and builds custom seafood and processing trade show booths for companies exhibiting at SENA 2027 at the Boston Convention Center. We manage everything from design through teardown, including coordination with Freeman (official general contractor), J. Calpro (hanging signs), and Lowe Refrigeration (refrigerated display equipment).
What is the Seafood Excellence Awards 2027?
The Seafood Excellence Awards recognize the best new seafood products at SENA. The awards ceremony takes place Sunday March 7, 2027 at 3:30–4:00 PM in the Wave Makers’ Zone. Categories are Best New Retail Product and Best New Foodservice Product. Products are judged by three industry Key Buyer experts on taste, innovation, market potential, packaging, and nutritional value.
What is the New Product Showcase application deadline for SENA 2027?
The deadline is Thursday, February 4, 2027. New Product Showcase entries are automatically entered into the Seafood Excellence Awards competition. Submissions after this date will not be featured in Expo Today and will not be eligible for the Awards.
Is Seafood Expo North America open to the public?
No. SENA is strictly B2B — only qualified seafood industry professionals may attend. The expo is not open to the general public.
What is the minimum age to attend SENA 2027?
18 years old. No one under 18, including infants and toddlers, is permitted on the show floor at any time. Childcare services are not available at the venue.
What is the sampling policy at SENA 2027?
All product sampling must take place on the exhibit floor. Attendees are not permitted to remove product samples from the show floor. Any samples attendees attempt to remove will be confiscated at exits and donated to charity. Larger donated product quantities at show close go to the Greater Boston Food Bank.
What is the soliciting policy at SENA 2027?
All soliciting on the expo floor by attendees is strictly prohibited.
Who are the official vendors for Seafood Expo North America 2027?
Key official vendors include Freeman (booth furnishings, decorator labor, freight), J. Calpro (hanging signs), MCCA (electrical, internet, security), Levy Restaurants (catering), Lowe Refrigeration (refrigeration), Boston Aquariums LLC (aquarium rental), Acme Ice, CDS (lead retrieval), onPeak (housing), and FreeTrans (shipping). See the complete list in the official vendor table above.
What is the Key Buyer Program at SENA 2027?
The Key Buyer Program specifically recruits and hosts high-volume seafood purchasers from multi-unit retail and foodservice establishments. These are the largest individual purchasers at the entire show. Contact Kat McDonald at sales-na@seafoodexpo.com to learn how exhibitors gain access.
What is the hotel cancellation deadline for SENA 2027?
February 13, 2027. Cancellations after this date may result in the loss of one night’s room and tax (two nights for the Westin Waterfront). Book early through onPeak — the only official housing partner — at compass.onpeak.com/e/46SENA2027HIR.
Does SENA sell attendee lists?
No. Seafood Expo North America and all official vendors never sell attendee lists under any circumstances. Any company offering SENA attendee lists is fraudulent, not affiliated with SENA, and cannot have accurate data. Buyers beware — report suspicious contacts to CustomerService@divcom.com.
What is Seafood Processing North America?
Seafood Processing North America is the co-located exposition for equipment, machinery, packaging, and services in the seafood processing supply chain. It runs simultaneously with Seafood Expo North America at the same venue over the same three days. Processing companies have their own New Product Showcase but are not entered into the Seafood Excellence Awards.
What geographic regions are represented at SENA 2027?
In 2026, 79% of visitors came from North America, 7% from Europe, 7% from Asia, 6% from Central and South America, and 1% from the rest of the world. 50+ countries are represented among exhibiting suppliers.
Can I get a visa invitation letter from SENA?
No. SENA cannot provide letters of invitation for visa applications as they have no bearing on whether a visa is issued. Use your registration confirmation and event promotional materials when applying. Visit travel.state.gov for US visa information.
How early should I contact Interior Today LLC about my SENA 2027 booth?
As early as possible. SENA 2027 opens March 7, and the most effective seafood trade show stands — particularly those incorporating refrigerated displays, live tanks, or large sampling programs — require months of design, fabrication, and logistics coordination. Contact Interior Today LLC today to begin planning.
Does Interior Today LLC handle full teardown after SENA 2027?
Yes. Our service includes complete dismantling and removal of your stand after SENA closes at 3:00 PM on Tuesday, March 9, 2027. Your team leaves Boston — we handle everything after.
Stand Types and Configurations We Build for Seafood Expo North America
| Stand Type | Best For |
| 10×10 Inline Booth | Specialty seafood product, single species or product category, new-to-SENA exhibitors |
| 10×20 Inline Booth | Two product lines, small seafood processor, or focused processing equipment company |
| Corner Booth | Two-aisle exposure — significantly more buyer walk-in traffic at SENA |
| 20×20 Island Stand | All four sides open — established seafood brands, multi-product manufacturers |
| 20×30 or Larger Island | Major seafood companies, international seafood exporters, multi-category product lines |
| Peninsula / Endcap | Three-side visibility — strong SENA floor performance without full island cost |
| Sampling-Forward Stand | Built around open product tasting — counters, refrigerated display, preparation stations, serving areas |
| Refrigerated Product Display Stand | Designed for fresh and frozen seafood showcase — integrated cold cases, ice trays, and temperature management |
| Live Tank / Aquarium Stand | Custom configuration for live seafood species display — coordinated with Boston Aquariums, LLC |
| Processing Equipment Stand | Display and demonstration-forward design for machinery, packaging systems, and processing technology |
| Sustainability Showcase Stand | Clean, values-forward design communicating aquaculture responsibility, eco-certification, and supply chain transparency |
Build Your Seafood Expo North America 2027 Exhibit Stand with Interior Today LLC
Seafood Expo North America 2027 is three days. 50+ countries of suppliers. Thousands of grocery buyers, foodservice operators, restaurant purchasers, importers, distributors, and processing industry decision-makers — assembled in Boston for the 45th time. A 97% buyer success rate in finding new suppliers. A Key Buyer Program bringing the highest-volume purchasers in North American seafood.
And a show floor where the most powerful commercial tool is not a brochure or a slide deck — it is a perfectly presented product that a buyer can taste, evaluate, and order right where they are standing.
Contact Interior Today LLC today to start planning your Seafood Expo North America 2027 exhibit booth. Tell us your space, your products, your sampling requirements, and your buyer goals — and we will build the stand that makes seafood buyers stop, taste, and order.









