IBS New York 2027 Exhibit Booth Builder — Interior Today LLC | Custom Beauty and Wellness Trade Show Stands Javits Center NYC

For over a century, the International Beauty Show (IBS) and the International Esthetic, Cosmetic and Spa Conference (IECSC) operated as separate but complementary events that defined professional development and trade commerce for the beauty, hair, spa, and wellness industry.

In 2027, both iconic shows unite under one powerful, comprehensive brand: Be+Well | Beauty and Wellness Show. This is the next evolution of what generations of beauty professionals have known as IBS New York — now expanded to encompass the full spectrum of beauty, spa, aesthetics, and wellness commerce and education under a single event identity.

Be+Well New York 2027 takes place March 7–9, 2027, at the Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001. Across three days, 500+ exhibitors representing every category of beauty, spa, and wellness products and services fill the Javits Center’s show floor, while 100+ free product-focused education sessions, 180+ conference classes, live competitions, and the Glam and Glow Stage create sustained, purposeful attendee traffic throughout all three exhibit days.

Be+Well New York 2027 serves salon owners building their businesses, hairstylists and colorists perfecting their artistry, barbers sharpening their craft, specialty technicians mastering nails, lashes, wax, brows, and makeup, estheticians advancing their skin science, spa and medical spa owners creating premium experiences, and wellness professionals integrating mind, body, and spirit into their practices.

Your exhibition stand at Be+Well New York 2027 is your brand’s live showroom, education stage, and sales headquarters in front of this entire community. At Interior Today LLC, we design and build custom beauty and wellness trade show booths for companies exhibiting at IBS New York / Be+Well at the Javits Center. We manage everything from first design concept through final teardown.

Be+Well New York 2027 — Key Facts at a Glance

Detail	Information
Event Name	Be+Well | Beauty and Wellness Show (Formerly IBS + IECSC New York)
Previous Names	International Beauty Show (IBS) + International Esthetic, Cosmetic & Spa Conference (IECSC)
Organized By	Questex
Industry	Beauty — Hair — Spa — Esthetics — Wellness — B2B and Professional
Show Dates	March 7–9, 2027
Venue	Jacob K. Javits Convention Center
Main Address	429 11th Avenue, New York, NY 10001
Guest Entrance Address	445 11th Avenue, New York, NY 10001
Badge Pickup Location	Crystal Palace — Javits Convention Center
Exhibit Hall Hours — Sunday and Monday	10:30 AM – 5:00 PM
Exhibit Hall Hours — Tuesday	10:30 AM – 3:30 PM
Registration Hours — Sunday and Monday	8:00 AM – 5:00 PM
Registration Hours — Tuesday	8:00 AM – 3:00 PM
Paid Education Hours	10:00 AM – 5:00 PM (Sun/Mon) / 10:00 AM – 3:30 PM (Tue)
Free Product Education Hours	11:00 AM – 5:00 PM (Sun/Mon) / 11:00 AM – 1:30 PM (Tue)
Student Day Program	Tuesday, March 9 — 10:30 AM – 3:30 PM
Total Exhibitors	500+
Total Education Sessions	180+
Free Product Education Classes	100+ (included with Expo Pass)
Event History	100+ years combined (IBS + IECSC)
Nail and Makeup Competition	Global Talent Beauty Cup — up to 150+ nail artists
Barber Competition	Master the Mic — two rounds
Competitions Host Stage	Glam and Glow Stage
Minimum Attendee Age	16 years old
Infants in Strollers	Not permitted on exhibit floor
Roller Bags	Not permitted on show floor — bag check available
Group Discount	$5 off per person for groups of 4 or more
Promo Code Combining	Not permitted — one promo code per registration
Badge Mailing (NYC only)	Purchased before February 6, 2027 — mailed via USPS
Badge Mailing Deadline	Received by approximately March 3, 2027
Badge Replacement Fee	$50
Hotel Booking Partner	Connections Housing — ONLY official housing company
Hotel Discount Deadline	February 10, 2027
Hotel Scam Warning	Do not book through any unauthorized travel agency
NYC Delegate Pass	Free for all Be+Well attendees — exclusive NYC savings
ADA Coordinator (Javits)	ADA@javitscenter.com / (212) 216-2196
Wheelchair / Scooter	Wheelchairs first-come first-served / Scooters at (212) 216-2196
Service Animals	Welcome with advance contact — dogs only per Javits policy
Registration Support Phone	508.743.8584
Registration Support Email	beautyandwellnessshownyc@maritz.com
Exhibitor Inquiry Contact	Mary Pemberton — mpemberton@questex.com
Class Sponsorship Contact	Mary Pemberton — mpemberton@questex.com
Official Website	bewellshownewyork.com

Show Dates, Hours, and Registration Schedule

Day	Date	Registration	Exhibit Hall	Paid Education	Free Education	Student Day
Sunday	March 7, 2027	8:00 AM – 5:00 PM	10:30 AM – 5:00 PM	10:00 AM – 5:00 PM	11:00 AM – 5:00 PM	—
Monday	March 8, 2027	8:00 AM – 5:00 PM	10:30 AM – 5:00 PM	10:00 AM – 5:00 PM	11:00 AM – 5:00 PM	—
Tuesday	March 9, 2027	8:00 AM – 3:00 PM	10:30 AM – 3:30 PM	10:00 AM – 3:30 PM	11:00 AM – 1:30 PM	10:30 AM – 3:30 PM

Badge Pickup: Present confirmation QR code to the onsite registration team at the Crystal Palace badge pickup location. If purchased before February 6, 2027 (NYC only), badge will be mailed via USPS and you pick up your lanyard on-site by presenting ID.

Show Floor Neighborhoods and Product Categories

Be+Well New York 2027 organizes its 500+ exhibitors into specialized show floor neighborhoods, making it easy for professionals to navigate and ensuring exhibitors are positioned within the right buyer community.

Product / Service Category	Description
Hair Styling Tools and Appliances	Professional hair dryers, curling tools, flat irons, hot tools
Hair Loss and Scalp Solutions	Thinning hair solutions, scalp treatments, restoration products
Styling and Color Products	Professional hair color, styling creams, texture products
Hair Extensions and Wigs	Human hair extensions, tape-ins, wigs, clip-ins
Barbering and Men’s Grooming	Clippers, trimmers, grooming products, beard care, supplies
Furniture and Fixtures	Salon chairs, styling stations, shampoo bowls, reception furniture
Shears and Implements	Professional shears, combs, brushes, cutting tools
Private Label and White Label	Manufacturer-branded product lines for salon retail
Apparel and Uniforms	Professional salon and spa uniforms, aprons
Salon Towels and Operating Sundries	Towels, capes, disposables, operating supplies
Nails, Cosmetics, and Lashes	Nail systems, gel, acrylic, makeup, lash extensions, lash tools
Brow Products, Tools, and Supplies	Brow tints, lamination, tools, mapping products
Spa and Wellness Products	Massage oils, body wraps, wellness supplements, spa tools
Marketing Services	Salon marketing, social media, branding, content services
Software and Tech Platforms	Salon booking software, POS systems, inventory management, AI tools
Retail Apparel and Accessories	Retail merchandise for salon retail programs

Who Attends Be+Well New York 2027?

Professional Category	Attendee Types
Beauty and Hair Professionals	Hairstylists, Colorists, Balayage Artists, Barbers, Salon Owners, Nail Technicians, Brow/Lash/Wax Technicians, Future Professionals
Spa and Esthetics Professionals	Estheticians, Licensed Estheticians, Spa Owners, Medical Spa Owners/Practitioners, Brow/Lash/Wax Technicians, Future Professionals
Wellness Professionals	Hotel and Resort Spa Directors, Club Community Managers, Corporate Wellness Directors, Wellness Coaches, Wellness Program Administrators, Benefits Administrators, HR Professionals, Dietitians and Nutritionists

Specific Professional Roles on the Show Floor

Role	What They Are Looking For at Be+Well
Salon Owners	Better product margins, technology that works, staffing solutions, business education
Hairstylists and Colorists	New color techniques, hair products, tools that improve client results
Barbers	Professional clippers, men’s grooming brands, barbering education, business building tools
Nail Technicians	Nail systems, art supplies, competition preparation, technique education
Lash and Brow Technicians	Lash extension products, brow tools, technique education, certification
Estheticians	Skin care systems, medical-grade tools, ingredient science, treatment protocols
Spa and Med Spa Owners	Equipment, business operations, staff training, client experience tools
Massage and Wellness Practitioners	Massage tools, wellness products, holistic service additions
Future Professionals and Students	Products, education, career networking (Student Day — Tuesday)

Why Beauty, Spa, and Wellness Companies Exhibit at Be+Well New York 2027

Reason	What It Means for Your Booth
500+ exhibitor marketplace — the Northeast’s most complete beauty trade show	Your booth competes and wins inside the most comprehensive beauty and wellness B2B event in the region
100+ free product-focused education classes — taught by exhibitors	Host a free class and your brand becomes the authority in your product category for every professional in the room
180+ conference sessions drive three-day sustained attendance	Attendees flow between classes and the show floor all day — consistent, educated buyer traffic throughout all three exhibit days
Live competitions pull thousands onto the show floor	Nail and Makeup Competition (150+ artists) + Master the Mic Barber Competition bring peak energy and foot traffic to the floor
Glam and Glow Stage creates on-floor moments	Platform artist showcases create audience gatherings that spill into nearby exhibitor aisles
Student Day (Tuesday) brings the next generation	Future professionals attending Student Day represent the long-term customers of every beauty brand on the floor
IBS + IECSC combined legacy — 100+ years of professional trust	Association with Be+Well builds on a century of industry credibility that attendees deeply recognize and respect
In-booth experiences and meet-and-greet opportunities	Hands-on education during the expo turns product users into product authorities and brand advocates
Show-exclusive pricing drives on-floor purchasing decisions	Professionals come to Be+Well specifically to access show-exclusive deals they cannot find from distributors
NYC market reach — largest beauty professional population in the US	New York City and the surrounding tri-state area represents the largest concentrated beauty professional buyer market in the country

Three Pass Types — VIP, Premium, and Expo

Pass Type	Tagline	What’s Included	Best For
VIP Pass + Expo	The Complete Master Plan	3-day expo access + 5 conference sessions of choice + fast track badge pickup + swag bag with brand products + product-focused education	Professionals who want unrestricted access to every Be+Well opportunity
Premium Pass + Expo	Curated Excellence	3-day expo access + 3 conference sessions of choice + fast track badge pickup + product-focused education	Professionals wanting extensive education across multiple topics with full show floor access
Expo Pass	Shop, Discover, Connect	1-day or 3-day expo access + 500+ exhibitors + exclusive show floor pricing + exhibitor demonstrations + product launches + floor networking + individual session add-ons	Professionals focused on sourcing, discovering new products, and connecting with brands

Pass Type Comparison — Full Benefits Side by Side

Feature	VIP Pass	Premium Pass	Expo Pass
Expo Hall Access	✅ 3 days	✅ 3 days	✅ 1 or 3 days
Conference Education Sessions	✅ 5 sessions	✅ 3 sessions	Individual add-ons
Fast Track Badge Pickup	✅ Included	✅ Included	❌ Standard line
Swag Bag with Brand Products	✅ Included	❌ Not included	❌ Not included
Product-Focused Free Education	✅ Included	✅ Included	✅ Included
Show Floor Exclusive Pricing	✅ Yes	✅ Yes	✅ Yes
Exhibitor Demonstrations	✅ Yes	✅ Yes	✅ Yes
Product Launches Access	✅ Yes	✅ Yes	✅ Yes
CEU Credit Eligible Classes	✅ Applicable classes	✅ Applicable classes	✅ Applicable classes

Free Product-Focused Education — 100+ Classes

One of the most commercially powerful features of Be+Well New York 2027 for exhibiting companies is the Product-Focused Education (PFE) program — 100+ complimentary brand-led education sessions included free with every expo pass.

Feature	Detail
Total Free Classes	100+ sessions
Cost to Attendees	Free — included with any expo pass
Who Teaches	Exhibiting brands and their educators
Content Types	Ingredient science, application mastery, retail strategies, technique workshops
Session Format	Space-available entry — show up and attend
Location	Right in the Exhibit Hall
Benefit for Exhibitors	Host a session and turn every attendee in the room from a product user into a product authority — they leave with confidence to retail your brand
Class Sponsorship Contact	Mary Pemberton — mpemberton@questex.com

What Exhibitor-Led PFE Sessions Cover

Session Topic	Who It Benefits
Ingredient science and product formulation	Estheticians, skin care professionals, buyers evaluating clinical products
Application techniques for optimal results	Nail technicians, lash artists, hair color professionals
Retail strategy and how to build profitable retail programs	Salon owners, spa owners, and service providers
Brand-specific tool and product mastery	Professionals who use your tool or product category daily
Advanced hair color and balayage techniques	Colorists, salon stylists, new technique seekers
Skin health and esthetics clinical protocols	Estheticians, medical spa practitioners, skin educators

Paid Conference Education Program

Feature	Detail
Total Conference Sessions	180+
Included With	VIP Pass (5 sessions) and Premium Pass (3 sessions)
Individual Add-Ons	Available with Expo Pass at additional cost
Session Focus Areas	Hair, color, barbering, nails, makeup, lashes, brows, waxing, skin, spa, wellness, business strategy, technology, marketing
CEU Credits	Some sessions qualify — marked within class details
CEU Certificate	Request from show management on-site — bring to state board for determination
2027 Schedule	Coming Soon — check bewellshownewyork.com

Sample Conference Education Topics — Be+Well New York

Education Track	Key Topics
Hair and Color Mastery	Balayage, dimensional color, textured hair, color correction
Barbering Excellence	Precision cutting, fade techniques, men’s grooming, educator development
Nail Artistry and Innovation	Nail systems, 3D nail art, competition prep, nail health
Skin Science and Esthetics	Ingredient knowledge, advanced treatments, medical esthetics, acne
Lash, Brow, and Waxing	Extension techniques, lamination, hybrid lashes, brow mapping
Spa and Wellness Strategy	Spa operations, wellness program design, holistic services
Salon Business Growth	Retention strategies, marketing, staffing, retail programs
Beauty Technology	Salon software, social media, digital marketing, booking systems

Expo Floor Experiences — Glam and Glow Stage

Feature	Detail
Stage Name	Glam and Glow Stage
Location	On the exhibit hall show floor
Purpose	Live platform artist demonstrations, product showcases, competition crowning ceremonies
Content	Industry’s biggest names demo breakthrough products + share pro techniques
How to Watch	Your ticket (any pass) unlocks access to all live stage presentations
Traffic Impact	Stage presentations create natural gathering audiences that drive organic foot traffic through surrounding exhibitor booths

Nail and Makeup Competition — Global Talent Beauty Cup

Feature	Detail
Competition Name	Global Talent Beauty Cup at Be+Well NY
Organizer	Powered by Global Talent Beauty Cup (gtbcup.com)
Location	Show floor — Glam and Glow Stage for awards ceremony
Competition Day	Sunday, March 7 (reference 2026 schedule — 2027 dates coming soon)
Expected Competitors	Up to 150+ nail artists
Categories	Nails, Hair, Lashes, Permanent Makeup, Makeup, Brows
Awards	Category Winner, Best Team, Best Trainer, Global Talent Makeup Award, Grand Prix Cup
Benefit for Exhibitors	150+ competing artists = highly engaged, precision-focused professional audience on the floor
How to Compete	Register at gtbcup.com — one model pass included with Be+Well admission
Competition Registration	gtbcup.com

Global Talent Beauty Cup Recognition Awards

Award	Description
Category Winner	Best in each individual competition category
Best Team	Three or more participants competing as a team
Best Trainer	Outstanding educator and trainer at the competition
Global Talent Makeup Award	Participant who competes in 7+ on- and offline categories
Grand Prix Cup	Winner of winners — champion of each division

Master the Mic Barber Competition — 2027

Feature	Detail
Competition Name	Master the Mic Barber Competition
Concept	From barber to educator — the next generation of platform artists and brand ambassadors
Round 1	Monday, March 8 — 3:00 PM – 5:00 PM
Final Four	Tuesday, March 9 — 12:00 PM – 1:30 PM — Glam and Glow Stage
Round 1 Focus	Professional-level cut + stage presence — judges evaluate technical quality and confidence
Round 2 Focus	Technical excellence + ability to teach + stage command + charisma and clarity as educator
Finalists Selected	4 from Round 1 advance to Final Four

Master the Mic Competition Pricing

Ticket Option	Price	What’s Included
Early Registration	$129 through January 29	Contestant fee + contestant 3-day expo admission + model 3-day expo admission
Standard Registration	$139 through March 7	Same inclusions
Show Day Registration	$159 show days only	Same inclusions

Judging Criteria

Criterion	Weight
Technical Skill of Cut	40%
Ability to Teach / Clarity of Instruction	30%
Stage Presence and Audience Engagement	20%
Professionalism and Brand Readiness	10%

Champion Prize Pack

Prize	Detail
Title	MASTER THE MIC designation and winner’s belt
Cash Prize	$500
Product	Duffle bag of professional products
Promotion	Social media promotion and press announcement
Finalists	All finalists receive a product duffle bag

In-Booth Experiences and the Be+Well Lounge

Feature	Detail
In-Booth Experiences	Meet-and-greet with top educators and industry artists + hands-on education throughout the expo
Be+Well Lounge	Show floor break space for all attendees
Magazine Photo Moment	American Salon or American Spa magazine photo experience
Statement Ribbon Kiosk	Personalized badge ribbons — stand out on the floor
Professional Headshot	Free professional headshots at the lounge
Pro Talk Conversations	45-minute peer conversations with professionals tackling real challenges — no scripts, no pitches
Wellness Tree	Relaxing foot massage space on the show floor — decompression and recharge

Exhibitor Profile Types — Standard, Priority, and Priority Plus

Like the JIS platform, Be+Well exhibitors can optimize their pre-show and during-show digital presence through exhibitor profile upgrades.

Profile Type	What’s Included	Impact
Standard Exhibitor Profile	Company logo, contact details, social media links, company description, product images, documents	Baseline visibility — completing all fields increases interactions by 40%
Priority Profile	All Standard features + double listing size + product carousels + direct communication links + premium branding	3× more leads than Standard
Priority Plus Profile	All Priority features + homepage promotion + top position in category searches	6× more leads than Standard — first brand many attendees encounter

Key stat: 94% of Be+Well attendees plan their visit in advance using exhibitor profiles. Your profile is your brand’s first impression — and in many cases, the reason a buyer puts your booth on their must-visit list before ever stepping onto the Javits Center floor.

Sponsoring a Free Class at Be+Well New York 2027

Detail	Information
Opportunity	Sponsor a free Product-Focused Education class at Be+Well New York 2027
Contact	Mary Pemberton — mpemberton@questex.com
Value	Position your brand as the authority in your product category
Audience	Every beauty, spa, or wellness professional enrolled in your session
Content Format	Educational — ingredient science, application technique, retail strategy, product mastery
Location	On the Exhibit Hall floor — directly tied to your exhibit space
Benefit	Attendees leave your session as product advocates who can recommend and retail your brand with confidence

Child and Pet Policies at Be+Well New York 2027

Policy	Detail
Minimum Attendee Age	16 years old
Infants in Strollers	Not permitted on the Exhibit Floor — no exceptions
Babies in Carriers	Subject to convention center building rules and management approval
Pet Policy	No pets permitted — service animals only
Service Animal Definition	Dogs trained to perform tasks for a person with a disability — per ADA definition
Service Animals at Javits	Welcome — dogs only — contact Be+Well in advance to secure entry credentials
Emotional Support Animals	Not permitted at Javits Center — not defined as service animals per Javits policy
Other Exhibit Animals	Must be approved by show management then Javits Center CSM — full insurance and health certificate required

Roller Bag and Bag Check Policy

Policy	Detail
Roller Bags on Show Floor	NOT permitted — dangerous on crowded exhibit floors
Hulken Bags and Similar	Not permitted on the show floor
Bag Check	Available for anyone bringing a roller bag — will not be permitted into the Exhibit Hall without checking it first
NYC Exception	No exceptions in New York location
Florida Location Exception	Roller bags no larger than 22″ × 14″ × 9″ (approximately carry-on size) may be brought on-floor — limit 1 per person — all others must be checked

CEU Credits at Be+Well New York 2027

Detail	Information
CEU Credit Availability	Available for some classes — marked within class details on the schedule
How to Obtain Certificate	Contact show management on-site — receive a certificate noting hours completed
State Board Process	Bring certificate to your state board — the board determines which classes qualify for credit
Responsibility	Attendee’s responsibility to confirm with state board in advance which classes are acceptable
Reason for Variation	Diversity in state accreditation programs — no universal standard

Accessibility at Be+Well New York 2027

Feature	Detail
Javits Center ADA Compliance	Fully accessible venue
Sidewalk Ramps	Available at all entrances
Elevators	Throughout the Javits campus
Accessible Restrooms	Available throughout venue
Mobility Assistance	Available — contact ADA Coordinator in advance
Service Animals	Welcome — dogs only per Javits ADA policy
ADA Coordinator Contact	ADA@javitscenter.com / (212) 216-2196
Wheelchair Availability	First-come, first-served basis at the show
Motorized Scooter Rental (NYC)	Call (212) 216-2196
NYC Accessible Taxi	Call Accessible Dispatch Center: +1 646.599.9999
NYC Accessible Taxi App	“Accessible Dispatch NYC” — Apple or Android
Passengers with Disabilities	Eligible for reduced MTA fares — contact NYC at 311 or +1 212.NEW.YORK (639.9675)
Mayor’s Office for People with Disabilities	+1 212.788.2830 / TTY: +1 212.504.4115

NYC Delegate Pass — Exclusive Attendee Savings

Feature	Detail
Pass Name	NYC Delegate Pass
Provided By	NYC Tourism and Conventions (nyctourism.com)
Eligibility	All registered Be+Well Beauty and Wellness Show attendees and exhibitors
Cost	Free — not available to general public
Coverage	Savings across all five NYC boroughs
Categories	Dining, attractions, tours, entertainment, shopping
How to Access	corporate.nyctourism.com/passes/bw/nyc-delegate-pass
Format	VIP pass — no app download required

Official Hotel Partner — Connections Housing

Detail	Information
Official Housing Partner	Connections Housing — the ONLY official housing company for Be+Well New York 2027
Hotel Discount Deadline	February 10, 2027
Booking	Through bewellshownewyork.com hotel page — coming soon
Guarantee	Official negotiated room rates and room blocks — protected by event management
Unauthorized Agency Warning	DO NOT book through any other travel agency claiming to offer Be+Well hotel rates — these are scams
Common Scam Tactics	False rates, service fees, non-existent room blocks, non-refundable deposits
Verification	Book ONLY through Connections Housing — if contacted by another agency, ignore and report

Getting to Be+Well New York 2027 — Transportation and Transit

Transportation Method	Detail
7 Train — Subway	Best option — stop at 34th Street–Hudson Yards — 5-minute walk to Javits Center
From Times Square	One stop westbound on the 7 train
From Grand Central Terminal	Take the 7 train directly to Hudson Yards
From Penn Station	Walk or take the 7 train one stop
Citi Bike	New York City’s bike share system — stations throughout Midtown West
NY Waterway Ferry	Connects New Jersey and Manhattan with stops near Midtown West — short walk or bus ride to Javits
Driving	Parking available 24/7 at Premium Parking — 700 W 34th St, New York, NY 10001
Parking Availability	Allow extra time during large events — other garages within walking distance
MTA Bus Routes	M34/M34-SBS, M42, M50, M12, M11 — serve Javits Center area
MTA Transit Info	mta.info — current schedules and service updates

NYC Subway Lines to Javits Center

Route	Starting Point	Destination
7 Train Westbound	Times Square — 42nd Street	34th Street–Hudson Yards — Javits
7 Train Westbound	Grand Central — 42nd Street	34th Street–Hudson Yards — Javits
7 Train Westbound	Penn Station connection	34th Street–Hudson Yards — Javits

Scam Warning — Unauthorized Housing Agencies

Scam Type	What to Know
Unauthorized Travel Agencies	Agencies aggressively solicit Be+Well attendees with false hotel offers — this has happened in previous years
What They Claim	Discounted rates, special room blocks, VIP accommodations
What They Actually Do	Charge service fees, book non-existent room blocks, charge non-refundable deposits, and provide false rates
Only Legitimate Booking	Connections Housing — accessed through bewellshownewyork.com
Questex and Be+Well Policy	Do not contract outside agencies for hotel accommodations
What to Do If Contacted	Do not engage — ignore the communication
If Uncertain	Check bbb.org or contact Be+Well registration support to verify

International Attendee Information

Detail	Information
US Visa Requirement	International visitors may need a visa to enter the United States
Visa Information	Visit US State Department at travel.state.gov/content/travel.html
NYC Time Zone (March)	Eastern Daylight Time — GMT minus 4 hours
Current Time Check	timeanddate.com/worldclock/usa/new-york
NYC Accessibility for International	Full transit access — wheelchair-accessible buses, accessible subway stations, accessible taxis

NYC Tips — Weather, Timezone, and Tipping Guide

Category	Detail
NYC March Weather	Spring season — temperatures from cool to warm — light winds and occasional rain
Wardrobe Recommendation	Layers — mornings may be cool; afternoons can be mild or warm
NYC Time Zone	Eastern Daylight Time from March — GMT minus 4 hours
Hotel Doorman	$1 for hailing a cab
Porters and Bellhops	$1–2 per bag
Housekeeping	Up to $5 per day
Waitstaff and Bartenders	15–20% of total bill
Taxi Drivers	15–20% of total fare
Theater Ushers and Tour Guides	Always appreciated
Coat-Check Staff	Always appreciated

Important Contacts — Be+Well New York 2027

Department / Role	Contact	Email / Phone
General Registration Support	Maritz Registration Team	beautyandwellnessshownyc@maritz.com / 508.743.8584
Class Sponsorship Inquiry	Mary Pemberton	mpemberton@questex.com
Exhibitor Inquiry	Exhibitor Sales Team	bewellmediaandevents.com/bewellmediaandeventsc/exhibitor-inquiry
Hotel and Housing	Connections Housing	bewellshownewyork.com — hotel page (coming soon)
Official Website	Be+Well New York	bewellshownewyork.com
Ticket Pricing	Be+Well Registration	bewellshownewyork.com/bewellshownewyorkcom/ticket-pricing
Full Show Schedule	Be+Well Schedule	bewellshownewyork.com/bewellshownewyorkcom/conference-schedule
Exhibitor Inquiry	Be+Well Events	bewellmediaandevents.com
ADA Coordinator — Javits	Javits Center	ADA@javitscenter.com / (212) 216-2196
Accessible Taxi (NYC)	Accessible Dispatch NYC	+1 646.599.9999
Nail Competition	Global Talent Beauty Cup	gtbcup.com
Barber Competition Registration	Be+Well Registration	xpressreg.net/register/ibsp0326/attendee/reginfo.asp
NYC Delegate Pass	NYC Tourism	corporate.nyctourism.com/passes/bw/nyc-delegate-pass
MTA Transit	NYC Subway and Bus	mta.info
Premium Parking	24-Hour Parking at Javits	700 W 34th St, New York, NY 10001

Future Be+Well Show Calendar

Be+Well (formerly IBS + IECSC) produces multiple annual beauty and wellness trade shows across the United States.

Show	City	Venue	Annual Timing
Be+Well New York	New York, NY	Jacob K. Javits Convention Center	March annually
Be+Well Las Vegas	Las Vegas, NV	Las Vegas Convention Center	Annual — date TBD
Be+Well Florida	Fort Lauderdale, FL	Broward County Convention Center	Annual — date TBD

All three shows share the same Be+Well brand and professional attendee community, with regionally concentrated beauty and wellness professional audiences at each location.

Why Your Be+Well New York 2027 Booth Design Is Your Most Powerful Beauty Industry Sales Tool

Be+Well New York 2027 brings together 500+ exhibitors and thousands of salon owners, hairstylists, colorists, estheticians, barbers, nail technicians, spa owners, and wellness professionals at the Javits Center across three high-energy days in March.

In the beauty and wellness industry, presentation is not an afterthought — it is the product itself. The professionals walking the Be+Well show floor spend their entire careers creating beautiful, precise, and aesthetically compelling experiences for their clients. They apply that professional eye to everything around them, including the brands they choose to carry and the companies they choose to do business with.

When a salon owner or esthetician walks the show floor, they are making purchasing decisions — about products, about tools, about software, about furniture. And they are making the first cut of those decisions based on what they see. A booth that looks polished, visually distinctive, and well-branded tells that professional that the brand inside it takes quality seriously. A booth that looks generic or underdeveloped sends the opposite message.

Be+Well New York 2027 also has a unique dynamic that amplifies the importance of booth design more than at many other trade shows. With 100+ free product-focused education classes taught directly on the exhibit floor, attendees are spending meaningful time walking the exhibitor aisles between sessions — not just quickly passing through. Their dwell time on the floor is higher than at a standard trade show. They are actively looking for products to try, brands to discover, and companies to partner with.

The competition is real and the field is large. With 500+ exhibitors across every beauty and wellness category, the show floor is a rich, visually busy environment. The brands that earn the most buyer attention and the most productive conversations are not always the biggest — they are the most intentional. The booths that communicate a clear brand identity, display products in a way that invites hands-on discovery, and create an environment where professionals feel welcomed and inspired to engage perform dramatically better than generic display setups.

There is also the specific draw of the competitions and the Glam and Glow Stage. The Global Talent Beauty Cup and Master the Mic Barber Competition bring some of the show’s highest-energy, most engaged moments to the show floor. Booths positioned near these activations benefit from significant organic traffic during competition hours. A well-designed stand that captures the visual energy of these moments and communicates your brand clearly to that moving audience can generate substantial spontaneous buyer engagement.

Interior Today LLC — Exhibit Booth Builder for IBS New York 2027

Interior Today LLC is a custom exhibition stand design and build company. We work with hair care brands, color product companies, salon tool and appliance manufacturers, nail brands, lash and brow companies, spa equipment suppliers, skin care companies, wellness product brands, salon furniture manufacturers, salon software platforms, and every other category of company exhibiting at Be+Well New York / IBS New York at the Javits Convention Center.

We design and build for every booth size at Be+Well — from focused inline spaces for single-product beauty brands to larger corner, peninsula, and island configurations for multi-line companies and equipment manufacturers. We understand the visual language, display requirements, and hands-on demonstration culture of the beauty and wellness industry — and we build booths that reflect and amplify those qualities.

Our service is completely turnkey. We design, fabricate, deliver, install, support your team throughout all three show days, and fully dismantle and remove your stand after Be+Well closes on March 9, 2027. You arrive at the Javits Center ready to sample, educate, and sell. We handle everything else.