NRF 2027 – Full Guide of Professional Trade Show Builder & Exhibition Stand Builder
NRF 2027: Retail’s Big Show is the retail industry’s biggest, most important annual event — bringing together 41,000+ retail professionals and 1,000+ exhibiting technology partners at the Jacob K. Javits Convention Center in New York City, January 10–12, 2027. From AI and robotics to reverse logistics and commerce media, Retail’s Big Show is where the industry’s most influential brands discover the technology and trends moving retail forward.
If your company is exhibiting at NRF 2027, your booth needs to reflect the same forward-thinking energy as the technology you’re showcasing. Interior Today LLC designs and builds custom exhibit stands for companies exhibiting at NRF’s Big Show and retail technology trade shows across the United States — from Startup Hub exhibitors to major enterprise commerce platforms. This page covers everything you need to know about exhibiting in 2027, and how Interior Today LLC can help your brand stand out at the Javits Center.
NRF 2027 — Event Snapshot
| Detail | Information |
| Event Name | NRF 2027: Retail’s Big Show |
| Organized By | National Retail Federation (NRF) |
| Dates | January 10–12, 2027 |
| Venue | Jacob K. Javits Convention Center, New York City |
| Attendees | 41,000+ retail industry professionals annually |
| Exhibiting Companies | 1,000+ industry partners and technology providers |
| Education Program | 175+ sessions on retail data, technology, and innovation |
| Show Type | The retail industry’s biggest, most important annual event |
| Official Hotel Partner | onPeak — the only official housing provider for NRF 2027 |
| Official Airline Partner | United Airlines — up to 10% travel discount with code ZSNU827235 |
| Official Website | nrfbigshow.nrf.com |
NRF 2027 — Registration Pass Types & Pricing
NRF offers a range of pass types based on retail affiliation and membership status, with early-bird pricing available through October 3, 2026:
| Pass Type | Early Rate (by 10/3/26) | Standard Rate |
| All-Access — Retail Member | $1,100 | Higher after 10/3/26 |
| All-Access — Retail Non-Member | $2,100 | Higher after 10/3/26 |
| All-Access — Non-Retail Member | $2,600 | Flat rate |
| All-Access — Non-Retail Non-Member | $3,800 | Flat rate |
| Educators (Member / Non-Member) | $500 / $1,000 | Flat rate |
| Expo Pass — Retail | FREE (by 12/30/26) | — |
| Expo Pass — Non-Retail Member | $2,000 (by 12/30/26) | — |
| Expo Pass — Non-Retail Non-Member | $3,200 (by 12/30/26) | — |
Team & International Delegation Passes
Companies bringing multiple attendees can save significantly with Team and Super Team pricing:
| Pass Type | Rate |
| Retail Team (Member) | $900 per person |
| Retail Super Team (Member) | $750 per person |
| Retail Team (Non-Member) | $1,500 per person |
| Retail Super Team (Non-Member) | $1,250 per person |
| International Retail Delegations | $1,100 per person |
Special Add-On Programs
Beyond the core show, NRF offers several specialized add-on events covering commerce media, supply chain, and AI:
| Add-On Program | Cost |
| Retail’s Big Dance Party | FREE for all Big Show attendees |
| Commerce Media Saturday | $495 (retailer rate) |
| Supply Chain Sunday | FREE for retailers and brands |
| AI Monday — AiR Summit & Soirée | FREE for retailers and brands |
| Expo Tours | $150 per tour |
| Retail Store Tours | $180 per tour |
Featured Expo Areas at NRF 2027
The Expo floor is organized around several dedicated feature areas connecting exhibitors with highly targeted buyer segments:
| Expo Feature | Description |
| NRF Innovators Showcase | Front-row seat to the retail tech moving companies forward fast |
| The Startup Hub | The most promising early-stage retail companies placed front and center |
| The AI Stage | Deep dives into AI, robotics, agentic AI, and emerging retail technologies |
| Reverse Logistics Pavilion | Systems, strategies, and solutions shaping returns, resale, and recovery at scale |
| Foodservice Innovation Zone | Dedicated area for foodservice and grocery retail technology and solutions |
| Retail & Expo Tours | Guided walkthroughs of NYC retail spaces and in-depth studies of expo technology by business discipline |
Hotel & Travel Information
NRF works exclusively with onPeak for hotel bookings and offers a discounted airline partnership — here’s what exhibitors need to know:
| Detail | Information |
| Official Housing Provider | onPeak — NRF’s only official housing partner, with best-rate guarantees through Dec. 15, 2026 |
| Hotel Cancellation Policy | Reservations can be cancelled 72 hours prior to arrival without penalty |
| Airline Discount | Up to 10% off United Airlines flights with promo code ZSNU827235 (travel Jan 3–16, 2027) |
| Complimentary Shuttle | Free shuttle service between non-walking official hotels and the Javits Center |
| Getting Around | Most official hotels are within walking distance of the Javits Center; NYC public transit is also available |
| Fraud Warning | NRF has explicitly warned that onPeak is the ONLY official housing provider — beware of fraudulent third-party solicitors |
Our Exhibit Stand Services for NRF 2027
| Service | What We Deliver for NRF 2027 Exhibitors |
| Custom Exhibit Stand Design | Branded 3D booth designs built to showcase retail technology, AI solutions, and commerce platforms |
| Island & Double-Deck Booths | Large-format exhibit stands for major retail technology brands and enterprise solution providers |
| Inline & Peninsula Booths | Professional 10×10, 10×20, and 20×20 layouts ideal for growing retail tech and startup exhibitors |
| Startup Hub & Innovators Showcase Booths | Compact, high-impact booth designs built for startups and emerging retail technology companies |
| Interactive Demo & AI Showcase Areas | Custom stations built for live software demos, AI showcases, and hands-on product experiences |
| Full I&D at Javits Center | Turnkey installation and dismantling on-site in New York — our crew handles it all |
| AV & LED Integration | Video walls, product demo screens, and interactive displays for retail technology exhibits |
| Graphics & Signage Production | High-resolution backwalls, banners, and branded booth graphics with fast turnaround |
| Freight & Logistics Support | Pre-show storage, freight coordination, and post-show crate management |
| Nationwide Booth Building | We serve NRF Big Show exhibitors and 100+ US trade shows nationwide |
Our Exhibition Stand Design Portfolio In NRF 2027
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.
Frequently Asked Questions — NRF 2027: Retail’s Big Show
The most searched questions from exhibitors and companies looking for booth builders and exhibit stand contractors on NRF 2027 in New York City:
| Question | Answer |
| When and where is NRF 2027: Retail’s Big Show? | NRF 2027: Retail’s Big Show takes place January 10–12, 2027, at the Jacob K. Javits Convention Center in New York City. |
| How many people attend the NRF Big Show? | NRF’s Big Show brings together more than 41,000 retail industry professionals annually, alongside 1,000+ exhibiting industry partners showcasing the latest retail technology and services. |
| Who should exhibit at NRF Big Show? | Retail technology companies, AI and robotics providers, supply chain and reverse logistics solution companies, POS and commerce platform providers, and retail startups should exhibit at NRF’s Big Show. |
| How do I find a booth builder for the NRF Big Show at the Javits Center? | Interior Today LLC is a trade show exhibit stand builder experienced with major retail technology trade shows at the Javits Center, including NRF’s Big Show. |
| What is the Startup Hub at NRF Big Show? | The Startup Hub is a dedicated Expo area placing the most promising early-stage retail technology companies front and center, giving emerging brands high visibility alongside established industry players. |
| Does Interior Today LLC handle installation and dismantling at the Javits Center? | Yes. Our crew manages full installation and dismantling on-site at the Jacob K. Javits Convention Center in New York City, coordinating with show logistics ahead of NRF’s exhibit dates. |
| Is there a free way to attend the NRF Big Show Expo? | Yes. The Retail Expo Pass is FREE for retailers who register by December 30, 2026, granting access to the Expo, Exhibitor Big Ideas sessions, NRF Innovators Showcase, Startup Hub, and the Opening Party. |
| How early should I book my NRF Big Show exhibit booth builder? | We recommend engaging Interior Today LLC at least 6 months before the show — ideally by June–July 2026 — to allow time for design, fabrication, and logistics ahead of the January 2027 event at this large-scale show. |
| Is onPeak the only official hotel provider for NRF 2027? | Yes. NRF has explicitly designated onPeak as the only official housing provider for NRF 2027, warning attendees and exhibitors to beware of fraudulent companies falsely presenting themselves as official partners. |
| What is the AI Stage at NRF Big Show? | The AI Stage is a dedicated Expo feature exploring the rapidly changing role of AI, robotics, agentic AI, and emerging technologies in retail, giving exhibitors a focused audience interested specifically in AI-driven retail innovation. |
| What is the cancellation policy for NRF Big Show registration? | Cancellations requested in writing by December 10, 2026, receive a 100% refund. No refunds are given for cancellations after that date, though substitutions from the same company are permitted in advance or on-site if the badge hasn’t been printed. |
| Does Interior Today LLC only build booths for retail technology trade shows? | No. Interior Today LLC is a national exhibit stand contractor serving 100+ trade shows across the US, including retail technology, consumer goods, manufacturing, and enterprise software industries. |
Interior Today LLC — Your NRF 2027 Exhibit Stand Contractor
NRF’s Big Show brings together the most influential decision-makers in retail — executives evaluating AI, commerce platforms, supply chain technology, and the next generation of retail innovation. Your exhibit stand needs to project the same forward-thinking energy as the products and services you’re showcasing.
At Interior Today LLC, we design and build exhibit stall specifically suited to retail technology exhibitors — from compact, high-impact Startup Hub booths to full island exhibits for major commerce platforms. Whether you’re demoing AI-driven retail software or a reverse logistics solution, we deliver a booth built to perform at the Javits Center.
Why NRF Big Show Exhibitors Choose Interior Today LLC
- Experienced building exhibit stands at the Jacob K. Javits Convention Center in New York City
- We understand retail technology product displays — software demos, AI showcases, and interactive platforms
- Full turnkey service: design, fabrication, shipping, installation, and dismantling
- Compact, high-impact booth designs built specifically for Startup Hub and emerging tech exhibitors
- Transparent, competitive pricing with no hidden fees
- We serve exhibitors at NRF’s Big Show and 100+ US trade shows nationwide
Ready to Build Your NRF 2027 Exhibit Stand?
NRF 2027 puts your brand in front of 41,000+ retail professionals and the industry’s most influential decision-makers — evaluating AI, commerce platforms, supply chain innovation, and the technology defining retail’s future. With 1,000+ exhibiting companies competing for attention, the opportunity is significant — but it starts with a booth builder to command attention on the Javits Center show floor.
Interior Today LLC is your dedicated exhibit stand builder for NRF 2027: Retail’s Big Show. Contact us today to start your booth design and secure your production schedule ahead of the January 2027 show dates in New York City.
