Atlanta Boat Show 2027 – Full Guide of Professional Trade Show Builder & Exhibition Stand Builder
The Discover Boating Atlanta Boat Show 2027 is the Southeast’s premier winter boat show — bringing hundreds of new boats, marine gear, and interactive experiences to the Georgia World Congress Center, January 7–10, 2027. This year’s show moves to a new location, Hall B, and continues to serve as the go-to hub for Georgia boaters connected to Lake Lanier, Lake Allatoona, and the Georgia coast.
If your company is exhibiting at the Atlanta Boat Show, your booth is your opportunity to connect with a highly engaged, motivated boating audience — 82% of NMMA boat show attendees are repeat visitors, and 70% make a purchase at the show. Interior Today LLC designs and builds custom exhibition stands builder for companies exhibiting at the Atlanta Boat Show and marine industry trade shows across the United States. This page covers everything you need to know about exhibiting in 2027, and how Interior Today LLC can help your create desing and build stall out at the Georgia World Congress Center.
Atlanta Boat Show 2027 — Event Snapshot
| Detail | Information |
| Event Name | Atlanta Boat Show 2027 |
| Organized By | National Marine Manufacturers Association (NMMA) |
| Dates | January 7–10, 2027 |
| Venue | Georgia World Congress Center — Hall B (new location for this year), Atlanta, GA |
| Address | 285 Andrew Young International Blvd NW, Atlanta, GA 30313 |
| Distinction | The Southeast’s premier winter boat show |
| What’s on Display | Hundreds of new boats — pontoons, center consoles, bowriders, and personal watercraft |
| Boater Draw Areas | Lake Lanier, Lake Allatoona, and the Georgia coast |
| NMMA Show Network Reach | 549,743 annual consumer attendees across NMMA boat & sports shows |
| Official Website | atlantaboatshow.com |
Atlanta Boat Show 2027 — Show Hours
The show runs four full days, including an extended Family Day on the final Sunday:
| Day | Hours |
| Thursday, January 7 | 11:00 am – 8:00 pm |
| Friday, January 8 | 11:00 am – 8:00 pm |
| Saturday, January 9 | 10:00 am – 8:00 pm |
| Sunday, January 10 (Family Day) | 10:00 am – 5:00 pm |
Atlanta Boat Show 2027 — Ticket Pricing
Ticket pricing includes a popular after-hours discount and a dedicated Family Day pass:
| Ticket Type | Price |
| Adult (13+) — Online | $15 |
| Adult (13+) — At the Door | $17 |
| Children 12 & Under | Free with paid adult |
| $5 After 5 (Thu & Fri only) | $5 admission after 5:00 pm |
| Family Day Pass (Sunday only, online) | $28 — covers 2 adults + 2 children under 17 |
Why Exhibit — NMMA Boat Show Audience Stats
NMMA boat and sports shows consistently deliver a highly engaged, purchase-ready audience:
| Metric | What It Means for Exhibitors |
| 549,743 | Annual consumer attendees across NMMA boat & sports shows |
| 82% | Of attendees are repeat visitors — a loyal, engaged boating audience |
| 51% | Of attendees came specifically “to buy” |
| 70% | Made a purchase at the show |
Featured Attractions at the Atlanta Boat Show
Beyond boat shopping, the Atlanta Boat Show offers a full lineup of interactive experiences that keep attendees engaged and on the show floor longer:
| Feature | Description |
| Discover Boating Lake Life Lounge | Lake-themed lounge with live music, games, and a laid-back social setting |
| Let’s Go Fishing Center & Bass Tub Demos | Live casting and bait demos in a 5,000-gallon aquarium with pro anglers |
| Fred’s Shed How-To Center | Presented by Progressive® — step-by-step DIY guidance on engines, systems, and boat care |
| Surfing & Golf Simulators | Interactive simulator experiences bringing added entertainment to the show floor |
| Safety Seminars | Presented by the U.S. Coast Guard — practical boating safety education for all skill levels |
| Kids’ Zone | Face painting, VR adventure games, Bracelet & Keychain Bar, and Minnow Racing |
| Boating Career Day | Public event connecting students and career-curious attendees with marine industry professionals |
Our Exhibit Stand Services for the Atlanta Boat Show 2027
| Service | What We Deliver for Atlanta Boat Show Exhibitors |
| Custom Exhibit Stand Design | Branded 3D booth designs built to showcase boats, marine gear, and boating lifestyle products |
| Boat Display Platforms | Structural booth designs built to safely showcase pontoons, center consoles, and bowriders on display |
| Island & Double-Deck Booths | Large-format exhibit stands for major boat manufacturers and marine equipment brands |
| Inline & Peninsula Booths | Professional 10×10, 10×20, and 20×20 layouts ideal for marine gear and accessory suppliers |
| Interactive Demo & Simulator Areas | Custom stations built to support surfing simulators, VR experiences, and hands-on product demos |
| Full I&D at Georgia World Congress Center | Turnkey installation and dismantling on-site in Atlanta — our crew handles it all |
| AV & LED Integration | Video walls, product demo screens, and interactive displays for marine technology showcases |
| Graphics & Signage Production | High-resolution backwalls, banners, and branded booth graphics with fast turnaround |
| Freight & Logistics Support | Pre-show storage, freight coordination, and post-show crate management |
| Nationwide Booth Building | We serve Atlanta Boat Show exhibitors and 100+ US trade shows and boat shows nationwide |
Our Exhibition Stand Design Portfolio In Atlanta
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.
Frequently Asked Questions — Atlanta Boat Show 2027
The most searched questions from exhibitors and companies looking for booth builders and exhibit stand contractors for the Atlanta Boat Show 2027 in Atlanta:
| Question | Answer |
| When and where is the Discover Boating Atlanta Boat Show 2027? | The 2027 show runs January 7–10, 2027, at the Georgia World Congress Center — Hall B, 285 Andrew Young International Blvd NW, Atlanta, GA 30313. Hall B is a new location for this year’s show. |
| How much are tickets to the Atlanta Boat Show? | Adult tickets (13+) are $15 online and $17 at the door. Children 12 and under are free with a paid adult. On Thursday and Friday, admission drops to just $5 after 5 pm as part of the “$5 After 5” promotion. |
| Who should exhibit at the Atlanta Boat Show? | Boat manufacturers, dealers, marine gear and electronics companies, fishing equipment brands, and boating lifestyle and accessory companies should exhibit at the Atlanta Boat Show — the Southeast’s premier winter boat show. |
| How do I find a booth builder for the Atlanta Boat Show at the Georgia World Congress Center? | Interior Today LLC is a trade show booth builder experienced with boat shows and marine industry events at the Georgia World Congress Center, including the Discover Boating Atlanta Boat Show. |
| How many people attend NMMA boat shows? | NMMA boat and sports shows attract 549,743 annual consumer attendees, with 82% being repeat visitors, 51% coming specifically to buy, and 70% making a purchase at the show. |
| Does Interior Today LLC handle installation and dismantling at the Georgia World Congress Center? | Yes. Our crew manages full installation and dismantling on-site at the Georgia World Congress Center in Atlanta, coordinating with show logistics ahead of the January 2027 event. |
| Can Interior Today LLC build a display platform for showcasing boats? | Yes. We design structural booth elements and display platforms specifically built to safely showcase pontoons, center consoles, bowriders, and personal watercraft on the show floor. |
| How early should I book my Atlanta Boat Show exhibit booth builder? | We recommend engaging Interior Today LLC at least 4–6 months before the show — ideally by August–September 2026 — to allow time for design, fabrication, and logistics ahead of the January 2027 event. |
| What is included in Family Day at the Atlanta Boat Show? | Family Day takes place on the final Sunday of the show. A $28 Family Day pass covers 2 adults and 2 children under 17, and is only available for purchase online on the day of. |
| Is there parking available at the Georgia World Congress Center? | Yes. The closest lots to Hall B are the Red parking garage and Orange lot, both within walking distance. Parking can be pre-reserved online, which is recommended for busy weekend days. |
| Are pets allowed at the Atlanta Boat Show? | No. Due to health and safety regulations, pets — including those that fit in a carry bag — are not allowed at NMMA Boat Shows, with the exception of service dogs. |
| Does Interior Today LLC only build booths for boat shows? | No. Interior Today LLC is a national exhibit stand contractor serving 100+ trade shows across the US, including marine, recreational, manufacturing, and consumer industries. |
Interior Today LLC — Your Atlanta Boat Show 2027 Exhibit Stand Contractor
The Atlanta Boat Show is a hands-on, experience-driven event where attendees expect to see, touch, and board the boats on display. Your exhibit stand needs to safely showcase full-size boats and marine equipment while creating an inviting, browsable space for a family-friendly, purchase-ready audience.
At Interior Today LLC, we design and build exhibit stands specifically suited to boat manufacturers, dealers, and marine gear exhibitors. Whether you need a structural display platform for a pontoon boat or an interactive booth featuring simulators and product demos, we deliver a booth built to perform at the Georgia World Congress Center.
Why Atlanta Boat Show Exhibitors Choose Interior Today LLC
- Experienced building exhibit stands at the Georgia World Congress Center in Atlanta
- We understand marine and boating product displays — boat platforms, gear showcases, and interactive demos
- Full turnkey service: design, fabrication, shipping, installation, and dismantling
- Structural designs built to safely support boats and heavy marine equipment on display
- Transparent, competitive pricing with no hidden fees
- We serve exhibitors at the Atlanta Boat Show and 100+ US trade shows and boat shows nationwide
Ready to Build Your Atlanta Boat Show 2027 Exhibit Stand?
As the Southeast’s premier winter boat show, the Discover Boating Atlanta Boat Show 2027 connects your brand with a passionate, purchase-ready boating audience — 82% repeat visitors, 70% making a purchase on-site. With this year’s move to a new Hall B location, planning ahead matters — and it starts with a booth built to showcase your boats and gear the way this hands-on audience expects.
Interior Today LLC is your dedicated exhibit stand contractor for the Atlanta Boat Show. Contact us today to start your booth design ahead of the January 2027 show dates in Atlanta.
