GDC 2027 San Francisco

GDC 2027 San Francisco Exhibit Booth Builder — Interior Today LLC | Custom Game Developer Conference Trade Show Stands Moscone Center

The Game Developer Conference — known worldwide as GDC — is the largest and most influential professional event in the global video games industry. Now in its 39th year, GDC 2027 takes place March 1–5, 2027, at the Moscone Center in San Francisco, California, under the evolved identity of the GDC Festival of Gaming.

GDC began in 1988 as a small peer-to-peer meetup of game developers, literally in someone’s living room. Built on curiosity, candor, and shared problem-solving, those early gatherings grew into the definitive annual gathering for professionals who build interactive entertainment — adding landmark programs like the Independent Games Festival (IGF) and the Game Developers Choice Awards (GDCA) along the way.

Today, GDC Festival of Gaming is a five-day, city-wide celebration of the entire game-making ecosystem. It is where the conversations that fund studios happen. Where partnerships that launch platforms are formed. Where handshakes turn demos into shipped games. Where game developers, publishers, platform holders, investors, tool providers, service companies, technology vendors, marketers, audio professionals, QA specialists, and every other professional who makes games happen — gather in one place, at one time, for one focused week of learning, connecting, and doing business.

For companies selling technology, tools, services, platforms, or solutions to the games industry, GDC 2027 is the single most important commercial opportunity of the year. Your exhibition stand or Business Hall presence at GDC is your brand’s live headquarters at the world’s most important game industry event.

GDC 2027 San Francisco — Key Facts at a Glance

Detail Information
Event Name GDC Festival of Gaming 2027 — Game Developer Conference
Tagline Change The Game
Edition 39th Annual
Organized By Informa Tech
Industry Video Games — Game Development — B2B and Professional
Event Dates March 1–5, 2027
Venue Moscone Center
Address 747 Howard St, San Francisco, CA 94103
Business Hall Location Moscone West — Monday through Friday
Festival Hall Days Tuesday through Thursday (March 2–4)
Career Day Friday, March 5, 2027
Badge Pickup — Main Desk South Hall, Street Level — Enter at Howard Street
Group Discount Minimum 10 or more Game Changer or Festival passes
Super Early Rate Deadline October 9, 2026 — 11:59 PM PT
Call for Submissions Closed August 7, 2026
Session Dates and Times Published December 2026
Event App Launch January 2027
Registration Changes Deadline February 5, 2027
Cancellation Admin Fee — Premium Passes $250
Cancellation Admin Fee — Hall-Only / Career Passes $75
Onsite Pass Purchase Available
Pass Transfer Deadline February 5, 2027 — email gdcregistration@informa.com
Hotel Official Partner onPeak — GDC@onpeaksupport.com
Childcare Partner KiddieCorp — on-site, no cost, ages 3 months to 12 years
Minimum Attendee Age 18 (unless part of supervised Student Day)
Filming Policy First 5 minutes only — then prohibited
GDC Vault (Post-Event) Game Changer pass includes 1-year subscription
Exhibitor / Partner Inquiries Via gdconf.com partner request form
ADA Assistance GDCEventOperations@informa.com
Registration Questions gdcregistration@informa.com
Emergency Contact (Moscone) 9-1-1 (police, fire, EMS)
Non-Emergency San Francisco 311 or SFPD (415) 553-0123
Nearest Hospital Saint Francis Memorial — 900 Hyde St, SF — (415) 353-6000

Show Dates, Hours, and Badge Pickup Schedule

Day Date Main Activities
Monday March 1, 2027 Business Hall Opens, GDC Program Sessions Begin, Badge Pickup
Tuesday March 2, 2027 Business Hall + Festival Hall Open, GDC Awards Night
Wednesday March 3, 2027 Business Hall + Festival Hall Open, IGF Awards Night
Thursday March 4, 2027 Business Hall + Festival Hall Open, Developer’s Concert
Friday March 5, 2027 Business Hall Open, Career Faire, Career Day Programming

Badge Pickup Hours — Main Registration Desk, South Hall

Day Date Badge Pickup Hours
Monday March 1, 2027 7:30 AM – 8:00 PM
Tuesday March 2, 2027 8:00 AM – 6:00 PM
Wednesday March 3, 2027 8:00 AM – 6:00 PM
Thursday March 4, 2027 8:00 AM – 6:00 PM
Friday March 5, 2027 8:30 AM – 3:00 PM

Badge pickup location: Main registration desk, South Hall, Street Level — enter at Howard Street. ADA-dedicated registration area clearly signposted on arrival.

Business Hall Hours

Day Business Hall Status
Monday, March 1 Open
Tuesday, March 2 Open
Wednesday, March 3 Open
Thursday, March 4 Open
Friday, March 5 Open

The Business Hall at Moscone West is open every day of GDC week — Monday through Friday. This is a full five-day exhibit and meeting environment, not a limited two-day floor. For companies with a Business Hall presence, this creates five complete days of buyer engagement, meeting scheduling, and commercial activity.

GDC 2027 — History, Mission, and the 39th Annual Conference

Milestone Detail
Founded 1988 — peer-to-peer developer meetup, hosted in a living room
Current Edition 39th Annual Conference
Identity GDC Festival of Gaming — evolved from Game Developer Conference
Current Organizer Informa Tech
Venue Moscone Center, San Francisco — consistent long-term home
Mission Unite the entire games industry to learn, connect, collaborate, and celebrate
Major Programs Added Independent Games Festival (IGF) + Game Developers Choice Awards (GDCA)
GDC Vault Online library of thousands of sessions from decades of GDC
GameDeveloper.com Year-round digital companion — daily industry reporting and analysis
Who It Serves Every professional who makes games happen — developers to publishers to investors
Tagline Change The Game

Who Attends GDC Festival of Gaming 2027?

GDC draws the full professional game-making ecosystem. Every attendee — from indie developer to AAA studio executive — is working within the game industry at some level.

Attendee Type Role at GDC
Game Developers (Programmers) Attend technical sessions, evaluate tools and SDKs, connect with platform holders
Game Designers Attend design-focused talks, discover new engines and creative tools
Visual Artists and Technical Artists Evaluate rendering tools, art pipelines, and creative technology
Audio Professionals Discover middleware, audio engines, and sound design tools
Game Producers Network with publishers, evaluate project management tools
Studio Heads and Founders Make investment decisions, meet publishing partners, evaluate platforms
Publishers and Publishing Partners Discover new projects, meet studios, evaluate deals
Platform Holders Connect with developers and studios, announce platform technologies
Game Investors and Venture Capital Scout investment opportunities, meet founders, evaluate market trends
Marketing and User Acquisition Professionals Discover marketing technology, analytics platforms, and UA tools
QA Specialists Evaluate testing tools, automation platforms, and quality assurance services
Business Development Professionals Build partnerships, close deals, source new business
Game Technology Vendors Meet developer buyers, showcase SDKs, platforms, and services
Service Providers Connect with studios needing co-development, art outsourcing, and support services
Educators and Academic Faculty Attend talks, connect with industry, recruit students
Students and Early Career Developers Career Faire, learning sessions, scholarship recipients
Indie Game Developers IGF showcase, peer sessions, publisher meetings
International Game Professionals Source global partnerships, access GDC’s worldwide community
Press and Gaming Media Cover launches, interview industry leaders, report on trends

The Business Hall — GDC’s Dedicated Deal-Making Hub

The Business Hall at Moscone West is GDC’s purpose-built commercial environment — the place where the industry’s most important deals actually happen. For companies with an exhibit or meeting presence in the Business Hall, it is the strategic center of GDC week.

Feature Detail
Location Moscone West
Open Days Monday through Friday — all five days of GDC
Purpose The home base for B2B meetings, deal-making, and commercial conversations
Meeting Spaces Reservable meeting pods located within Moscone West
Guest Meeting Passes Included with Festival, Indie, Start-Up passes (limited); 2/day with Business Hall Only
Passes With Access VIP, Game Changer, Business Hall Only, Festival, Indie, Start-Up, Academic
History For nearly four decades, GDC’s most important deals have happened here
Environment Dedicated infrastructure — meetings, exhibits, deal-making — all in one place

What makes the Business Hall different from the Festival Hall: The Festival Hall is the showcase floor — demos, reveals, branded activations, and consumer-facing content. The Business Hall is where studios get funded, where publishing deals get signed, where platform integrations get agreed to, and where technology vendors close enterprise contracts with major game companies. If your company sells to games industry professionals, the Business Hall is where your booth lives.

As GDC describes it: “Stop chasing meetings across San Francisco. Plan your week around the people you need to meet, not the logistics of getting to them. The Business Hall is your command center for GDC week.”

GDC 2027 — All Pass Types Explained and Compared

GDC 2027 offers multiple pass types for different roles and budgets within the game industry. Understanding the full pass ecosystem is important for exhibitors who need to plan their team’s access and badge allocation.

Pass Type For Price Tier Key Access
Game Changer Premium attendees wanting maximum GDC access Highest Everything in Festival Pass + dedicated lounge, daily lunch, premium seating, 1-year GDC Vault
Festival Full GDC access for industry professionals Standard All sessions, Festival Hall, Business Hall, GDC Nights, meeting pods
Indie Pass Independent studios under 50 employees Discounted Festival Pass access + eligibility requirements apply
Start-Up Pass Companies founded after Jan 1, 2022, under 50 employees Discounted Festival Pass access + eligibility requirements apply
Academic Full-time students, faculty, staff at accredited institutions Discounted Festival Pass access — no Business Hall guest meeting passes
Festival Hall Only Festival floor access only, Tues–Thurs Lower Festival Hall + GDC Awards + IGF Awards — no Business Hall or main program
Business Hall Only B2B meetings only — full week Lower Business Hall Mon–Fri + meeting pods + 2 guest passes/day — no Festival Hall or Nights
1-Day Career Friday career day only Lowest Career Faire + career sessions + Business Hall lobby — no Festival Hall or Nights

Pass Type Comparison Table — Benefits Side by Side

Feature Game Changer Festival Indie / Start-Up Academic Festival Hall Only Business Hall Only 1-Day Career
All GDC Program Sessions ✅ ✅ ✅ ✅ ❌ ❌ ❌
Festival Hall ✅ ✅ ✅ ✅ ✅ (Tue–Thu) ❌ ❌
Business Hall ✅ ✅ ✅ ✅ ❌ ✅ (Mon–Fri) Lobby only
Reservable Meeting Pods ✅ ✅ ✅ ✅ ❌ ✅ ❌
Business Hall Guest Passes ✅ ✅ ✅ ❌ ❌ 2/day ❌
GDC Nights — Developer’s Concert ✅ ✅ ✅ ✅ ❌ ❌ ❌
GDC Awards Night ✅ ✅ ✅ ✅ ✅ ❌ ❌
IGF Awards Night ✅ ✅ ✅ ✅ ✅ ❌ ❌
Career Faire (Friday) ✅ ✅ ✅ ✅ ❌ ❌ ✅
Career Sessions (Friday) ✅ ✅ ✅ ✅ ❌ ❌ ✅
Game Changer Lounge ✅ ❌ ❌ ❌ ❌ ❌ ❌
Daily Lunch ✅ ❌ ❌ ❌ ❌ ❌ ❌
Premium Reserved Seating ✅ ❌ ❌ ❌ ❌ ❌ ❌
GDC Vault (1-Year) ✅ ❌ ❌ ❌ ❌ ❌ ❌
Eligibility Requirements ❌ ❌ ✅ ✅ ❌ ❌ ❌
Group Pricing Eligible ✅ ✅ ❌ ❌ Combinable Combinable Combinable

Which Passes Include Business Hall Access?

Pass Business Hall Access
VIP ✅ Yes
Game Changer ✅ Yes
Business Hall Only ✅ Yes (Monday–Friday)
Festival ✅ Yes
Indie Pass ✅ Yes
Start-Up Pass ✅ Yes
Academic ✅ Yes
Festival Hall Only ❌ No
1-Day Career Lobby only on Friday

For exhibiting companies: If your company is exhibiting in the Business Hall, ensure all booth staff hold passes that include Business Hall access. The Business Hall Only pass is the most efficient option for team members who are primarily working the stand rather than attending sessions.

Indie Pass — Eligibility Requirements and Benefits

Eligibility Requirement Detail
Industry Must work within the game-making ecosystem
Company Size Fewer than 50 full-time employees
Independence Independently operated — not owned or controlled by a larger company
Business Type Not an agency, consultancy, law firm, VC firm, or accelerator
Outside Funding Does not affect eligibility — you can take investment and still qualify
Years in Operation Any — one year or twenty, eligibility is based on size and independence

 

Indie Pass Rule Detail
Group Pricing Does NOT qualify for group pricing
Group Purchase Minimum Does NOT count toward group purchase minimums
Application Review Time Within three business days
Application Decision Emailed to applicant once reviewed
Contact for Questions gdcregistration@informa.com

Group Discounts at GDC 2027

GDC offers group registration discounts for companies sending teams of 10 or more to the event. This is particularly relevant for exhibiting companies managing large booth teams, corporate publishers sending entire business development teams, and platform companies bringing developer relations staff.

Group Discount Rule Detail
Minimum Group Size 10 or more passes
Eligible Pass Types Game Changer and Festival passes only
Ineligible Pass Types Indie, Start-Up, and Academic passes — do not qualify and do not count toward minimums
Combination Restrictions Cannot be combined with any other offers or promotions, including alumni rates
How to Register Contact GDC registration team — gdcregistration@informa.com

Registration Deadlines, Cancellations, and Refund Policy

Policy Item Detail
Super Early Rate Deadline Friday, October 9, 2026 — 11:59 PM PT
Registration Change Deadline February 5, 2027 — cancellations, substitutions, upgrades, downgrades
Pass Transfer Deadline February 5, 2027 — email gdcregistration@informa.com
Cancellation Fee — Premium Passes $250 (Game Changer and Festival)
Cancellation Fee — Hall / Career Passes $75 (Festival Hall Only, Business Hall Only, 1-Day Career)
Refund Availability After February 5 Not available — no refunds for downgrades, cancellations, or no-shows
Downgrade Definition Changing from Game Changer to Festival or lower; Festival to Hall-Only or lower
Pass Transfers to GDC 2028 Not permitted
Onsite Pass Purchase Available — upgrades require payment of difference at onsite price
Onsite Upgrade Pricing Onsite price applies — not the pre-event rate
Registration Email gdcregistration@informa.com

GDC Vault — The Game Industry’s Knowledge Library

GDC Vault is GDC’s post-event online content library — thousands of recorded sessions from decades of GDC, covering technical game development, design, production, business, audio, and more.

Feature Detail
Content Type Recorded sessions, technical talks, design postmortems, production case studies, business insights
History Decades of GDC sessions covering the full history of game development
Included With Game Changer pass — one-year subscription included
Separate Purchase Available as an add-on during registration or after the event
Access Method log in post-event — gdcvault.com
Best For Developers who want to revisit sessions they missed or study past talks year-round

GDC Nights — Awards, Concerts, and Community Events

GDC Nights are three exclusive evening events that run during GDC week — among the most celebrated gatherings in the global games industry. Access varies by pass type.

GDC Night Event Date Description Pass Access
GDC Awards (GDCA) Tuesday, March 2, 2027 Game Developers Choice Awards — peer-voted recognition of outstanding games Festival, Festival Hall Only, Indie, Start-Up, Academic, Game Changer
IGF Awards Wednesday, March 3, 2027 Independent Games Festival Awards — celebrating the best in independent games Festival, Festival Hall Only, Indie, Start-Up, Academic, Game Changer
Developer’s Concert Thursday, March 4, 2027 Live music celebration for the games industry community Festival, Indie, Start-Up, Academic, Game Changer

Note: Business Hall Only and 1-Day Career passes do NOT include access to any GDC Nights events.

Career Day — Friday March 5, 2027

GDC Career Day is a focused one-day event on Friday, March 5, dedicated entirely to game industry career development.

Feature Detail
Date Friday, March 5, 2027
Dedicated Pass 1-Day Career Pass — Friday access only
Career Faire Yes — showcasing studios and companies hiring in games
Career-Focused Sessions Yes — programming dedicated to job seekers and career development
Business Hall Access Business Hall lobby access only — not full Business Hall
Festival Hall Access Not included with 1-Day Career Pass
Pass Combination 1-Day Career Pass can be combined with Business Hall Only or Festival Hall Only
Full Pass Access Festival, Game Changer, Indie, Start-Up, and Academic passes all include Career Day

Community Partner and Affiliate Partner Programs

Program Detail Deadline
Community Partner Program Applications accepted — organizations empowering game developers from marginalized communities Applications closed Friday, September 18
Affiliate Partner Program Application coming — check gdconf.com affiliate program page for 2026 details TBA
Community Partner Benefits Scholarship opportunities, platform to showcase work, community recognition
Partner Inquiry Contact informa-tech.formstack.com/forms/gdc_2027_call_for_community_partners —
Festival Crew Volunteer crew — details TBA. Sign up at reg.gdconf.com/subscribe for updates TBA

Hotel Booking — Official Partner onPeak

Detail Information
Official Hotel Partner onPeak — the only official hotel partner of GDC Festival of Gaming
Hotel Blocks Opening soon for GDC 2027 — visit gdconf.com/plan-your-trip for details
Contact GDC@onpeaksupport.com
Third-Party Warning If contacted by companies other than onPeak offering hotel reservations, do NOT book — they are not authorized by GDC and issues cannot be resolved by event management
Hotels Near Venue Several GDC partner hotels are within walking distance of the Moscone Center

Getting to GDC 2027 — Transportation and Transit

Transportation Method Detail
BART — Bay Area Rapid Transit Powell St Station and Montgomery Street Station — both two blocks walk to Moscone Center
MUNI Metro Yerba Buena / Moscone Station — located directly across the street from Moscone Center
Caltrain 4th and Townsend Streets station — a few minutes walk to Moscone Center
San Francisco Bay Ferry Weekday, weekend, holiday, and seasonal services from Alameda, Oakland, Vallejo, and nine Bay locations — connect to surface and subway options to Moscone
Bicycle San Francisco bicycle lanes throughout the city — see SF Bicycle Coalition for maps
Taxi and Rideshare (Uber / Lyft) Available throughout San Francisco — direct to 747 Howard St
Driving and Parking Moscone Center does NOT have on-site parking — see moscone.com for nearby options
Walking Several GDC partner hotels within walking distance

Tap-to-Pay Transit (2027 Update)

System Feature
MUNI Tap-to-pay now available across the full MUNI system
BART Clipper card or tap-to-pay at all BART stations

Accessibility Features at GDC Festival of Gaming 2027

GDC is committed to creating a welcoming and accessible conference for all attendees, exhibitors, and participants.

Accessibility Feature Detail
ADA Assistance Contact GDCEventOperations@informa.com
ADA-Dedicated Registration Desk Clearly signposted at South Hall, Moscone Center — badge pickup with extra space
Wheelchair Accessibility All areas where public is permitted — note: no on-site accessible parking at Moscone
Service Animals Welcome throughout all areas of Moscone Center open to the public
ADA Seating in Sessions Every session has ADA seating — first come, first served — request assistance from Festival Crew
Hearing Accessibility Available — contact GDCEventOperations@informa.com in advance
Quiet Room Available Monday through Friday during conference hours
Multi-Faith / Meditation Room Available Monday through Friday during conference hours
Mamava Nursing Pods Two pods — Moscone South Lower Mezzanine (next to Room 50, one ADA-accessible) + Level 2 Moscone West (Room 2024)
Nursing Pod Booking Download Mamava app — receive access code
Milk Storage Available in Show Office fridge (Room South 105) — no fridge inside pods
Childcare KiddieCorp — on-site, no cost, children ages 3 months through 12 years
Children Minimum Age for Conference 18 years — under 18 not permitted except supervised Student Day
Attendee Age Under 18 Case-by-case for 15–17 — email info — GDC does not typically allow minors

GDC 2027 San Francisco Public Safety Information

GDC Festival of Gaming works closely with San Francisco city and county authorities to ensure attendee safety throughout the event.

Safety Feature Detail
Police Deployment Expanded visible police in high-traffic areas including Union Square and Financial District
SF Welcome Ambassadors Orange vests / jackets — stationed throughout downtown, transit hubs, and visitor corridors
Welcome Ambassador Services Directions, transit questions, safety concerns
GDC Dedicated Safety Hotline Available during the event — details published via GDC app
GDC-Approved Off-Site Events Listed on the GDC Agenda and Affiliate Partner Program page — security teams present

Personal Safety Tips at GDC San Francisco

Safety Tip Detail
Remove badge off-site When leaving Moscone, remove and store your attendee badge
Wallet safety Carry in inside front pocket or jacket — not back pocket
Bag safety Carry shoulder bags under arm — not by handle; keep in lap when seated
Phone on streets Keep phone put away on streets and public transit
Awareness Be alert in crowded areas — staged distractions are common theft technique
Weather San Francisco March weather changes rapidly — check forecasts and weather alerts
Report suspicious activity Dial 311 or SFPD at (415) 553-0123
Vehicle safety Lock vehicle, never leave valuables visible
Lost property File police report by dialing 311 — then contact cards/bank immediately

Emergency Contacts — GDC 2027 San Francisco

Situation Contact Number
Police, Fire, or Medical Emergency 911 9-1-1
Non-Emergency Assistance San Francisco Non-Emergency Line 3-1-1
San Francisco Police Department SFPD (415) 553-0123
Nearest Emergency Room Saint Francis Memorial Hospital (415) 353-6000
Hospital Address 900 Hyde St, San Francisco, CA 94109 —
GDC Event Operations GDCEventOperations@informa.com —

Important Contacts and Emergency Resources

Contact Purpose Email / Phone
GDC Registration Pass purchases, changes, substitutions, cancellations, upgrades gdcregistration@informa.com
GDC Event Operations ADA accommodations, accessibility requests, operational questions GDCEventOperations@informa.com
Code of Conduct Concerns Report conduct violations gdconf.com/code-of-conduct
Hotel Reservations (Official) Book GDC partner hotel rates GDC@onpeaksupport.com
Exhibitor and Partner Inquiries Booth, sponsorship, partnerships Via gdconf.com partner request form
Community Partner Applications Community partner and affiliate programs informa-tech.formstack.com
GDC Sponsored Sessions Inquire about sponsored speaking opportunities Via gdconf.com sales team
SFPD Non-Emergency Property theft, suspicious activity (415) 553-0123 or 311
Saint Francis Memorial Hospital Nearest ER to Moscone Center (415) 353-6000

Why Your GDC 2027 Business Hall Booth Design Is Your Most Important Gaming Industry Investment

GDC Festival of Gaming 2027 is five days. The Business Hall at Moscone West is open every single one of those days. The people walking through it — studio heads, publishing partners, platform technology buyers, investor representatives, game technology procurement leads, and developer relations professionals — are the most commercially qualified audience the games industry assembles anywhere in the world each year.

These are people who make game industry investments for a living. They evaluate pitches, review platforms, compare technology stacks, and make partnership decisions — often in the span of a single 30-minute meeting. When they walk through the Business Hall and see your stand, they are applying that same evaluative lens to your company in real time.

The game industry is culturally attuned to design, brand identity, and aesthetic quality in a way that very few other sectors match. Game developers and their business partners spend their careers building visually compelling, emotionally resonant worlds. When those professionals walk through the Business Hall, they notice when a booth’s design is sharp, intentional, and well-executed — and they notice when it is not. A professionally designed, well-built GDC booth communicates that your company takes its relationship with the games industry as seriously as the industry takes game design itself.

There is also a structural dynamic at GDC that makes booth design especially valuable. For nearly four decades, GDC has been described as the place where the most important deals in games happen — not in formal meeting rooms, but in impromptu conversations sparked by what someone sees in the Business Hall. A well-designed stand pulls people in for unscheduled conversations that become the most valuable business interactions of the week. A generic or underdeveloped stand gets noted, forgotten, and walked past by the same decision-makers you flew to San Francisco to meet.

GDC 2027 is the 39th Annual Conference. The companies that show up at Moscone with a consistent, professional, well-crafted exhibit presence build cumulative brand recognition with the same returning audience year after year. Studios, publishers, and platform teams who attend GDC every February remember the brands that invested in a serious GDC presence — and they associate that investment with the seriousness of the company’s commitment to the games industry.

Interior Today LLC — Exhibit Booth Builder for GDC 2027 San Francisco

Interior Today LLC is a custom exhibition stand design and build company. We work with game technology vendors, game engine providers, SDK and middleware companies, publishing platforms, developer tools companies, cloud gaming services, audio middleware firms, mobile game technology vendors, QA and testing service providers, game marketing technology companies, investor platforms, and every other category of B2B company exhibiting in the GDC Business Hall or Festival Hall at the Moscone Center.

We design and build for every booth configuration at the Moscone Center — Business Hall inline spaces, corner configurations, peninsula builds, and larger custom island formats where available. We manage the full project from design through installation, show-day support, and complete teardown after GDC closes on March 5, 2027.

Our service is completely turnkey. We design, fabricate, deliver, install, support your team throughout the show, and fully dismantle and remove your stand. Your team arrives at Moscone ready to meet publishers, close deals, and find partners. We handle everything else.

Enquiry for Trade Show Booth

Our Exhibition Stand Design Portfolio In San Francisco

At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.

CES 2024, Las Vegas
CES 2024, Las Vegas
CES 2024, Las Vegas
CES 2024, Las Vegas
CES 2024, Las Vegas
Exhibition Stand Builders, Booth Manufacturing Company In CES Show 2023 Las Vegas, USA

Our Creative Process

01.

Brief

We listen and gather as much information as possible from the clients. We thoroughly research and investigate different concepts to understand the business goal.

02.

Design

We create 3D visual on the basis of your brief & budget. We involve our clients throughout the process and are able to take their feedback and optimise our ideas to create a defining concept for the stand.

03.

Construction

After final approval of 3D booth design, we take the entire responsibility of the booth executed like the building and installation of a booth. Our team will take care of any unforeseen circumstances to create an unparalleled on-site experience.

Frequently Asked Questions — GDC 2027 San Francisco Booth Builder and Event

What is GDC 2027?

GDC Festival of Gaming 2027 — Game Developer Conference — is the world’s largest and most influential professional video game industry conference. Now in its 39th year, it runs March 1–5, 2027, at the Moscone Center, 747 Howard St, San Francisco, CA 94103. Organized by Informa Tech, GDC brings together 20,000+ game industry professionals across five days of sessions, the Business Hall, the Festival Hall, GDC Nights, and the Career Faire.

When is GDC 2027?

GDC Festival of Gaming 2027 runs March 1–5, 2027, in San Francisco, California. Badge pickup begins Monday March 1 at 7:30 AM at the South Hall, Street Level registration desk.

Where is GDC 2027 held?

GDC 2027 is held at the Moscone Center, 747 Howard St, San Francisco, CA 94103. Business Hall exhibits are located in Moscone West.

Can Interior Today LLC build my exhibit booth for GDC 2027 San Francisco?

Yes. Interior Today LLC designs and builds custom game industry trade show booths and exhibition stands for companies exhibiting at GDC 2027 in the Business Hall and Festival Hall at the Moscone Center. We manage everything from design through teardown.

What is the Business Hall at GDC?

The Business Hall at Moscone West is GDC’s dedicated B2B deal-making environment — open Monday through Friday. It is the place where studios find funding, publishing deals get signed, technology partnerships are agreed to, and game technology vendors close enterprise contracts. Companies with Business Hall presence have five full days of buyer access, reservable meeting pods, and guest meeting passes.

What is the difference between the Festival Pass and Business Hall Only pass at GDC?

The Festival Pass gives access to all GDC program sessions, the Festival Hall, the Business Hall, GDC Nights (Developer’s Concert, GDC Awards, IGF Awards), meeting pods, and the Career Faire. The Business Hall Only pass gives access to the Business Hall Monday–Friday, meeting pods, and 2 guest passes per day — but not the Festival Hall, main program sessions, or GDC Nights.

Can passes be combined at GDC 2027?

Yes. Business Hall Only, Festival Hall Only, and 1-Day Career passes can be combined. For example, a Business Hall Only + Festival Hall Only combination gives you B2B meeting access all week plus Festival floor access Tuesday through Thursday. Each pass is purchased separately.

What passes qualify for group discounts at GDC 2027?

Group discounts apply to 10 or more Game Changer or Festival pass registrations. Indie, Start-Up, and Academic passes do not qualify for group pricing and do not count toward group purchase minimums. The group discount cannot be combined with other offers including alumni rates.

What is the Indie Pass at GDC 2027?

The Indie Pass gives independently operated game studios and self-employed game professionals (under 50 employees, not owned by a larger company) access to the full Festival Pass experience at a more accessible price. Outside funding does not affect eligibility. Applications are reviewed within three business days.

What is the Start-Up Pass at GDC 2027?

The Start-Up Pass is for game-making companies founded after January 1, 2022, with fewer than 50 employees. Outside funding is welcome. The pass provides full Festival Pass access. Not available to agencies, consultancies, law firms, VCs, or accelerators.

What is GDC Vault?

GDC Vault is GDC’s online content library — thousands of recorded sessions from decades of GDC conferences, covering technical development, design, production, business, and audio. A one-year GDC Vault subscription is included with the Game Changer pass. It can also be purchased as a separate add-on during or after registration.

What are GDC Nights?

GDC Nights are three evening events during GDC week: the GDC Awards (GDCA) on Tuesday, the Independent Games Festival (IGF) Awards on Wednesday, and the Developer’s Concert on Thursday. Festival, Game Changer, Indie, Start-Up, and Academic passes include all three. Festival Hall Only passes include GDC Awards and IGF Awards but not the Developer’s Concert. Business Hall Only and 1-Day Career passes do not include any GDC Nights.

What is the cancellation deadline for GDC 2027?

Registration changes, cancellations, substitutions, upgrades, and downgrades must be received by February 5, 2027. Cancellations incur a $250 fee for Game Changer and Festival passes, and $75 for Festival Hall Only, Business Hall Only, or 1-Day Career passes. No refunds are available after February 5.

Who is the official hotel booking partner for GDC 2027?

onPeak is the only official hotel partner of GDC Festival of Gaming 2027. Contact GDC@onpeaksupport.com. Do not book with any other company claiming to offer GDC hotel rates — they are not authorized by GDC.

How do I get to the Moscone Center for GDC 2027?

The Moscone Center (747 Howard St, San Francisco) is accessible via BART (Powell St or Montgomery Street stations — two blocks away), MUNI Metro (Yerba Buena / Moscone Station — across the street), Caltrain (4th and Townsend — minutes away), San Francisco Bay Ferry (connect to surface transit), rideshare, or bicycle. Moscone does not have on-site parking.

Can I bring children to GDC 2027?

GDC does not allow anyone under 18 at the conference unless part of the supervised Student Day. GDC has partnered with KiddieCorp to provide free on-site childcare for children ages 3 months through 12 years for attendees and exhibitors.

What accessibility features does GDC 2027 offer?

GDC 2027 features a dedicated ADA registration desk, wheelchair accessibility throughout Moscone, ADA seating in all sessions, service animals permitted, a quiet room, a multi-faith/meditation room, Mamava nursing pods (Moscone South and West), on-site childcare, and an ADA-accessible nursing pod. Contact GDCEventOperations@informa.com for accommodations.

How early should I contact Interior Today LLC about my GDC 2027 booth?

As early as possible. GDC 2027 opens March 1 but the best custom Business Hall stands require several months of design, fabrication, and logistics lead time. Contact Interior Today LLC well in advance to secure your preferred design concept and ensure a smooth Moscone move-in.

Does Interior Today LLC handle full booth teardown after GDC 2027?

Yes. Our full-service package includes complete dismantling and removal of your stand after GDC Festival of Gaming closes on March 5, 2027. Your team leaves San Francisco — we handle everything after.

What type of booth works best in the GDC Business Hall?

The most effective GDC Business Hall booths combine high-visibility brand signage, live technology demonstration stations with properly sized gaming monitors, a semi-private meeting zone for publisher and investor conversations, comfortable lounge seating, and brand graphics that tell a clear company story from across the hall. Interior Today LLC specializes in exactly this type of game industry exhibition stand design.

Stand Types and Configurations We Build for GDC

Stand Type Best For
10×10 Inline Booth Startup technology companies, first-time GDC exhibitors, focused single-product showcase
10×20 Inline Booth Two SDK or platform products, growing game technology companies
Corner Booth Two-aisle exposure — higher Business Hall traffic capture and developer walk-ins
20×20 Island Stand All four sides open — premium Business Hall presence for established game technology brands
20×30 or Larger Custom Major platform holders, game engine companies, enterprise game technology vendors
Peninsula / Endcap Three-side visibility — strong GDC Business Hall performance without full island cost
Demo-Forward Stand Built around live product demonstrations — monitor stations, controller setups, gaming hardware display
Meeting Room Stand Enclosed or semi-private meeting room built into the stand — designed for publisher, investor, and deal conversations
Technology Platform Stand Screen-integrated, demo-first design for SDKs, engines, middleware, and platform technology
Brand Activation Stand Festival Hall or Business Hall creative activation stand for major brand presences at GDC

Build Your GDC 2027 San Francisco Exhibit Stand with Interior Today LLC

GDC Festival of Gaming 2027 is five days. The Business Hall at Moscone West is open every one of those days. 20,000+ game industry professionals — developers, publishers, platform holders, investors, and technology buyers — are walking that floor all week, and the deals that fund studios, launch platforms, and shape the future of the games industry are getting made in real-time conversations sparked by what they see in the Business Hall.

Your exhibition stand is your company’s command center for GDC week. It is where your scheduled meetings happen, where unscheduled conversations begin, where demos get shown, where deals get started, and where your brand makes its statement to the most commercially important audience in the global games industry.

Contact Interior Today LLC today to start planning your GDC 2027 exhibition booth. Tell us your Business Hall space, your technology, and your game industry buyer goals — and we will build the stand that makes developers, publishers, and investors stop, engage, and remember your company.

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