World Ag Expo 2027 Exhibit Booth Builder — Interior Today LLC | Custom Trade Show Stands in Tulare, CA

World Ag Expo is the largest annual agricultural exposition in the world. Held every February at the International Agri-Center in Tulare, California, it brings together more than 1,200 exhibitors displaying the latest in farm equipment, agri-technology, irrigation systems, dairy innovations, livestock products, and agribusiness solutions across 2.6 million square feet of exhibit space.

The 2027 edition — World Ag Expo 2027 (#WAE27) — runs from February 9 to February 11, 2027. It is the can’t-miss event for anyone working in agriculture: farmers, ranchers, dairy producers, agribusiness professionals, and procurement decision-makers all attend in force.

For companies exhibiting at WAE 2027, this is the single most important opportunity of the year to get their brand, equipment, and technology in front of the most qualified agricultural buyers in the United States.

That opportunity starts with your exhibit booth.

At Interior Today LLC, we design and build custom agricultural trade show booths and exhibit stands for companies participating in World Ag Expo. We handle everything from concept and 3D design through on-site construction and teardown, so your team arrives at Tulare ready to do business — not ready to build furniture.

World Ag Expo 2027 — Key Facts at a Glance

Detail	Information
Event Name	World Ag Expo 2027
Edition	Annual Agricultural Exposition
Show Dates	February 9–11, 2027
Official Hashtag	#WAE27
Venue	International Agri-Center
Address	4500 S. Laspina St., Tulare, CA 93274
Total Exhibit Space	2.6 Million Square Feet
Number of Exhibitors	1,200+
General Admission	$20 per day / Kids 6 & under free
Organizer Phone	800.999.9186
Organizer Email	waesales@farmshow.org
Move-In Begins (Outside)	January 25, 2027
Move-In Begins (Inside)	February 1, 2027
Move-Out Deadline (Inside)	February 12, 2027 by 6:00 p.m.
Move-Out Deadline (Outside)	February 18, 2027 by 5:00 p.m.
Security Coverage	24 hours/day from Jan 25 – Feb 19, 2027
Future Show Dates	Feb 8–10, 2028 / Feb 13–15, 2029 / Feb 12–14, 2030

Show Dates, Hours, and Location

Day	Date	Show Hours
Tuesday	February 9, 2027	9:00 a.m. – 5:00 p.m. PST
Wednesday	February 10, 2027	9:00 a.m. – 5:00 p.m. PST
Thursday	February 11, 2027	9:00 a.m. – 4:00 p.m. PST
Media Preview Day	February 8, 2027	8:00 a.m. – 5:00 p.m.

Exhibitor Access Hours: Exhibitors may access the grounds during all show hours plus extended exhibitor-only hours.

Venue: International Agri-Center, 4500 S. Laspina St., Tulare, CA 93274

Shipping Address for Freight: World Ag Expo / (Company Name, Booth #) / 4450 South Laspina Street / Tulare, CA 93274

Important Dates and Deadlines for Exhibitors

Every exhibitor planning to participate in World Ag Expo 2027 needs to track these deadlines carefully. Missing key dates can result in loss of booth space, additional fees, or reduced services.

Deadline	Action Required
At time of booth placement	50% of booth fee due
At time of booth placement	Submit Certificate of Insurance
August 1, 2026	Enter product in Top-10 New Products Competition
September 1, 2026	Begin ordering show services
October 31, 2026	Certificate of Insurance deadline
October 31, 2026	Final payment due — returning exhibitors
November 1, 2026	Order badges by mail begins
November 1, 2026	Order VIP badges and tickets
November 15, 2026	Early bird service order discount ends
December 1, 2026	Last day to cancel with partial refund (80%)
December 15, 2026	Badge mail orders deadline
January 1, 2027	Arrange shipping and freight
January 10, 2027	Submit Health Dept. and/or ABC permits
January 15, 2027	Insurance renewal/replacement deadline
January 25, 2027	Outside exhibitor move-in begins; badges required from this date
January 31, 2027	Marketing and sponsorship opportunity deadline
February 1, 2027	Inside exhibitor move-in begins
February 8, 2027	Final day to order services
February 9, 2027	Show opens to public — setup must be complete by 7:00 a.m.
February 11, 2027	Exhibits must remain in place until 4:00 p.m.
February 12, 2027	Inside exhibitor move-out complete by 6:00 p.m.
February 18, 2027	Outside exhibitor move-out complete by 5:00 p.m.

Important: Any exhibit removed before 4:00 p.m. on February 11, 2027, may result in loss of booth space rights for World Ag Expo 2028.

Booth Space Types at World Ag Expo 2027

World Ag Expo offers multiple booth configuration types for indoor and outdoor exhibit spaces. Understanding your configuration is the first step in designing an exhibit stand that maximizes your space and visibility.

Booth Type	Description	Best For
In-Line	Exposed to the aisle on one side; neighboring booths on both sides	Standard indoor product displays
Corner	End of a row; aisle exposure on two sides	Higher visibility, brand signage
Endcap	Aisle exposure on three sides; made up of two booths	Strong visual presence, demos
Island	All four sides open to aisles; any size configuration	Maximum visibility, large displays
Peninsula	Aisle exposure on three sides; minimum four booths	Large teams, product lines
Split Island	Peninsula booth sharing a back wall with another peninsula	Collaborative or dual-brand spaces
Extended Header	In-line booth 20 feet or longer with a center extended header	Brand signage from a distance
Outdoor Space	No height restriction; no partitions between spaces	Large equipment, demos, vehicles

Indoor Height Restrictions by Building:

Pavilion / Building	Maximum Booth Height
Farm Credit Dairy and Livestock Center	16 feet
Building C	16 feet
Dairy Section spaces beginning with “DX”	15 feet (back wall and first half of booth)
Ag Career & Education Center	12 feet
Pavilions A and B	12 feet
Outdoor Spaces	No height restriction

Note: All display materials must stay within booth boundaries. Maximum height is allowed only in the rear half of the indoor booth, with a 4-foot height limit in the front half toward the aisle.

Move-In and Move-Out Schedule

Move-In Schedule

Exhibitor Type	Dates	Hours
Outside Exhibitors	January 25–31, 2027	8:00 a.m. – 5:00 p.m.
Outside & Inside Exhibitors	February 1–8, 2027	7:00 a.m. – 5:00 p.m.
Setup Deadline (All)	February 9, 2027 by 7:00 a.m.	—

Move-In Entry Gate: Gate 6 | Exit Gate: Gate 19

Move-Out Schedule

Exhibitor Type	Dates	Hours
Inside & Outside Exhibitors	February 11–19, 2027	8:00 a.m. – 5:00 p.m.
Sunday	Closed	—
Inside Exhibitor Move-Out Deadline	February 12, 2027	By 6:00 p.m.
Outside Exhibitor Move-Out Deadline	February 18, 2027	By 5:00 p.m.

Move-Out Entry Gates: Gates 10 and 16 | Exit Gates: Gates 1 and 4

Forklift Notes:

• Free forklift service available during setup and teardown
• Forklifts are NOT available on Thursday, February 11
• Forklift service resumes Friday, February 12 at 8:00 a.m.
• Daily forklift cutoff: 5:00 p.m.

Important: Any exhibit items remaining after the move-out deadline become the property of World Ag Expo.

Exhibitor Requirements and Rules

Badge Allocation

Space Size	Complimentary Badges
10′ x 10′ booth	Maximum 10 badges
Larger than 10′ x 10′	Maximum 20 badges

Badges are required to access the grounds starting January 25, 2027. Insurance must be on file and full payment received before badges are issued.

Insurance Requirements

Requirement	Detail
Minimum per occurrence coverage	$1,000,000
Annual aggregate minimum	$2,000,000
Additional insured	IAC and its officers, directors, agents, employees
Certificate submission	forms@farmshow.org
Certificate deadline	October 31, 2026
Insurance start date	No later than two weeks before show opens
Insurance end date	At least one week after show closes

Certificate of Insurance Holder / Additional Insured: International Agri-Center / World Ag Expo, 4500 S. Laspina St., Tulare, CA 93274

Cancellation Policy

Cancellation Timing	Refund / Penalty
Written notice before December 1, 2026	80% refund (20% forfeited)
December 1, 2026 and after	100% forfeiture — no refund

Booth Setup Rules Summary

Rule	Requirement
Display materials	Must stay within booth boundary
Maximum height (rear half of indoor booth)	Per building — 12 or 16 feet
Height restriction (front half, toward aisle)	4 feet maximum
Sound level limit	85 decibels at aisle edge
Canopy bottom clearance	Minimum 7 feet from floor
Tower maximum footprint	2 feet × 2 feet
Ground cover changes	Prior approval from WAE Management required
Live animals	Written approval from WAE Management required
Alcohol on-site	Only in approved, booked event venues
Generators during show	Not permitted
Vehicles / displays	May not be started during the show

Heater Rules

Location	Permitted Heaters
Outdoor Booths	Propane and electric heaters
Indoor Booths	Electric heaters with tip-over switch only

Flooring by Location

Location	Floor Type
Pavilions A, B, and Ag Career & Education Center	Tent with dirt and decomposed granite
Building C and Farm Credit Dairy & Livestock Center	Metal building with concrete
Outside exhibit spaces	Dirt and decomposed granite
Bark ground cover	Outside spaces only (rental available)

Official Contractors and Services

These are the official, approved service providers for World Ag Expo 2027. Using official contractors ensures compliance with show regulations and access to discounted early-order pricing.

Service	Contractor	Contact	Phone
General Exhibit Services	Freestyle Event Services	Jared Perry — jared@freestyleevents.com	—
Electricity / Power	CES Power	Jason Thibodeau — jthibodeau@cespower.com	714.655.2859
Freight / Shipping	Old Dominion Freight Line	Trade.Show@odfl.com	877.358.6918
Internet / Wi-Fi	Wifieye	Aaron Caviglia — wae@wifieyeinc.com	559.684.9800
Tent / Canopy Rental	Diamond Event & Tent (EXCLUSIVE)	worldagexpo@diamondevent.com	888.844.4001
Printing and Graphics	IDEA Printing & Graphics	Jim Laber — orders@visaliaidea.com	559.733.4149
Printing (Bakersfield)	The ABM Print Shop	Anita Johnson — print@abm.com	661.322.3450
Photography & Video	Kreatve Content	Anthony Zacarias — anthony@kreatvecontent.com	909.344.6493
Show Directory / App	Map Your Show	Brett Glatfelter — brett@mapyourshow.com	513.527.8960
Official Publication	Ag Source Magazine	Eric Batti — contact@agmag.com	800.260.9949
Promotional Shirts	SS Shirts	Steve Shahan — ssshirt@lightspeed.net	559.685.8335
Staffing (Option 1)	Express Employment Professionals	Kaitlin Benigni — kaitlin.benigni@expresspros.com	559.738.7822
Staffing (Option 2)	United Staffing Associates, LLC	Beth Bruegman — beth.bruegman@unitedwestaff.com	559.697.2213
Towing / Auto Assistance	West Coast Towing	Ray Lewis — westcoasttow@att.net	559.734.1300
Plant / Display Materials	Xylem LTD	Barb Dornfeld — barb@xylemltd.com	309.781.3888

Important: Electricity is not included in your exhibit space fee. If you need power, contact CES Power directly. Generators may NOT be used during show hours. Diamond Event & Tent is the exclusive tent provider — no other tent vendors are permitted on the grounds.

Exhibitor Amenities (Included at No Extra Cost)

Amenity	Detail
Exhibitor lounges	Six lounges with complimentary refreshments
Security	24 hours a day, January 25 – February 19, 2027
Forklift service	Complimentary loading/unloading
First aid	EMT on duty during all show hours
Janitorial	Aisles and public areas maintained throughout the show
Marketing materials	Free materials provided
Networking events	Included for all exhibitors

Indoor Exhibitors Also Receive:

• Black pipe and drape: 8-foot backdrop with 3-foot sides
• One 8-foot table and two standard chairs per exhibitor space

Why Your Agricultural Trade Show Booth Design Matters at World Ag Expo

World Ag Expo is not a regional event. It is the largest annual agricultural exposition in the world, and your booth sits alongside more than 1,200 competing exhibitors across 2.6 million square feet of grounds. Farmers, ranchers, and agribusiness buyers walk these grounds with limited time and specific buying goals. They stop at the stands that look professional, inviting, and clearly communicate a product benefit.

A standard, unbranded shell scheme does not accomplish this.

Buyers in the agricultural sector are practical and experienced. They have attended World Ag Expo many times. They know the difference between a company that invests in its trade show presence and one that threw something together at the last minute.

The booths that generate the most foot traffic, the most productive conversations, and the most post-show follow-ups are the ones built with intention — clear brand identity, smart product placement, comfortable visitor zones, and high-visibility graphics that work from 40 feet away.

This is exactly what Interior Today LLC builds.

 

Our Exhibit Booth Building Services for WAE 2027

Service	What We Deliver
Custom Stand Design	Brand-specific booth concept built around your space, products, and goals — not a template
3D Visualization	Full photorealistic renders of your stand before any material is ordered
Turnkey Fabrication	All materials custom-built to specification in our facility
Graphics and Signage	Large-format branded graphics, banners, headers, and product displays
Furniture and Fixtures	Display counters, product shelving, meeting tables, seating, and demo stations
Lighting Design	Strategic lighting to highlight products and create atmosphere within WAE regulations
AV and Technology Integration	Screens, monitors, speakers, and interactive technology properly integrated
On-Site Build (Tulare)	Full installation team at the International Agri-Center during the move-in window
Show-Day Support	On-call support throughout February 9–11 for any adjustments or repairs
Dismantling and Removal	Complete teardown and logistics during the move-out window

We work within all World Ag Expo height restrictions, line-of-sight rules, fire code requirements, and booth boundary regulations — so your stand is fully compliant from day one, with no last-minute issues during move-in inspection.

Which Exhibit Spaces We Build For

WAE Section	Space Types We Design
General Ag — Indoor	10×10 Interior and Corner booths, inline, endcap, island configurations
General Ag — Outdoor	40×40 through 80×80, interior and corner, median street premium spots
Dairy & Livestock	Indoor and outdoor spaces in the Farm Credit Center
Ride & Drive / Demo	100×220 and custom demonstration spaces
All Pavilions	A, B, Building C, Ag Career & Education Center

Sponsorship and Marketing Opportunities at WAE 2027

World Ag Expo offers exhibitors significant marketing and sponsorship opportunities beyond their booth space. These are managed through their official partner, Map Your Show.

Opportunity Type	Description
Print Advertising	Ads in the official WAE Show Guide and publications
Digital Advertising	Online ads, digital exhibitor profiles, attendee e-newsletters
Freeway Signs	Billboard-level exposure on routes to the Tulare fairgrounds
Tram Sponsorships	Brand visibility on the show’s ground transportation
Event Sponsorships	Custom sponsorship packages for high-traffic show moments
Map Your Show Profile	Free digital listing — complete with keywords, product descriptions, and photos
Top-10 New Products Competition	Enter your new product innovation for competition recognition
Seminar Presentations	Apply to present at 2027 free seminars for farmers and agribusiness
Media Coverage Request	Submit information for media pickup before and during the show
Customer Admission Tickets	Discounted tickets for your customers ($1.00 per ticket ordered + $19.00 per ticket redeemed)

Sponsorship and Marketing Contacts

Name	Role	Email	Phone
Jennifer Rupp	Sponsorship Manager	jenniferr@farmshow.org	559.467.9677
Sponsorship Inbox	General Inquiries	sponsorship@farmshow.org	559.688.1030
Marketing Inbox	General Inquiries	marketing@farmshow.org	559.467.0859
Megan Lausten	Assistant General Manager	megan@farmshow.org	559.467.0859
Hayley Benigni	Senior Marketing Coordinator	hayley@farmshow.org	559.358.0167
Kara Verhoeven	Marketing Coordinator	kara@farmshow.org	559.556.2335

Official Contacts — World Ag Expo 2027 Exhibit Sales Team

Name	Title	Email	Phone
WAE Sales Inbox	General Inquiries	waesales@farmshow.org	800.999.9186
Lisa McCrea	Exhibit Sales Manager	lisam@farmshow.org	800.999.9186
Theresa Luci	Exhibit Sales	theresa@farmshow.org	800.999.9186
Conner Burkhalter	Exhibit Sales Coordinator	conner@farmshow.org	800.999.9186
Veisinia “Nia” Tautuaa	Sales & Operations Coordinator	veisinia@farmshow.org	800.999.9186
Joel Seal (Advisory Rep)	Exhibitor Advisory Representative	jseal@bwimp.com	—

For general event inquiries, media, or hotel bookings:

Contact Type	Detail
Main Hotline	800.999.9186
Media	media@farmshow.org
Events / Meeting Rooms	events@farmshow.org
International Exhibitors	international@farmshow.org
Insurance Certificates	forms@farmshow.org
Hotel Booking Partner	KUONI Tumlare — messe.duesseldorf@kuonitumlare.com
Visitor Tourism Info	Visit Visalia — visitvisalia.com

What are the future dates of World Ag Expo?

Year	Dates
2027	February 9–11
2028	February 8–10
2029	February 13–15
2030	February 12–14
2031	February 11–13