VRMA Spring 2026 Nashville: Complete Guide for Exhibitors + Build Your Trade Show Booth with Interior Today LLC
Event: VRMA 26 Nashville
Dates: October 4–6, 2026
Venue: Music City Center, Nashville, Tennessee
Pre-Conference Learning Labs: Sunday, October 4 (12–4 p.m.)
Welcome Reception: Sunday, October 4 (5:30–7:30 p.m.) in the Expo Hall
What Is VRMA 26 Nashville?
VRMA 26 Nashville is the premier annual conference and trade show organized by the Vacation Rental Management Association (VRMA). It brings together short-term rental (STR) professionals, property managers, vacation rental technology companies, and industry suppliers for three days of education, networking, and business development in one of America’s most energetic cities — Nashville, Tennessee.
The theme for 2026 is “What’s Next Starts Here,” which says everything about the event’s direction. If you work in the short-term rental industry, vacation rental management, or supply products and services to STR businesses, this is the most important event on your calendar for 2026.
In 2025, the reimagined VRMA conference welcomed nearly 2,000 attendees, making it the largest and most impactful STR event of the year. The 2026 edition in Nashville is set to be even bigger, with a diverse range of educational sessions, an expansive exhibit hall, and world-class networking opportunities packed into three days.
Why VRMA 26 Nashville Matters for Your Business
The short-term vacation rental industry is one of the fastest-growing sectors in hospitality and real estate. Whether you are a property manager looking to grow your portfolio, a technology supplier seeking new clients, or a brand wanting to position itself at the heart of the STR industry, VRMA Nashville 2026 is where the right conversations happen.
Attendees come specifically to discover new solutions, evaluate vendors, attend education sessions, and make purchasing decisions. That is exactly why having a professionally designed and built trade show booth at this event is not optional — it is a business investment that directly affects how many qualified leads you walk away with.
According to VRMA, over 90% of attendees used the event’s mobile app in 2024, which tells you this is an engaged, decision-ready audience actively researching suppliers on the floor.
VRMA 26 Nashville – Full Schedule of Events
Sunday, October 4
Registration opens at 11 a.m. and runs through 7:30 p.m.
Pre-Conference Learning Labs run from 12 p.m. to 4 p.m., offering two focused sessions for early arrivals. The New Member and First-Time Attendee Reception takes place from 4:30 to 5:30 p.m., followed by the Welcome Reception in the Expo Hall from 5:30 to 7:30 p.m. — your first major opportunity to meet attendees and make your booth known.
Monday, October 5 and Tuesday, October 6
The main conference days feature general sessions, breakout educational sessions, the full exhibit hall experience, networking lunches, coffee breaks, and the event’s signature Closing Party on the final evening.
Pre-Conference Learning Labs
Arriving a day early for the Learning Labs is highly recommended for anyone serious about getting maximum value from the event. These are limited to 50 participants each and cost $350 for VRMA members and $395 for non-members.
The two available sessions are Revenue Management: From Foundations to Action, a hands-on workshop for STR professionals focused on pricing strategy and revenue optimization, and Know Your Wiring, Know Your Team: A Predictive Index Workshop for VR Leaders, designed to help vacation rental operators build stronger, higher-performing teams using the Predictive Index behavioral assessment framework.
Both sessions run from 12 to 4 p.m. on Sunday, October 4.
Registration Rates for VRMA 26 Nashville
Registration is currently open. All rate tiers are offered on a first-come, first-served basis in limited quantities, so locking in your registration early saves you money.
For VRMA members, the Regular Rate for Property Managers and Associates is $1,150, and Last Call pricing rises to $1,300. Group members pay $920 at Regular Rate. Supplier Members pay $1,500 at Regular Rate.
For non-members, rates are higher across the board — another strong incentive to join VRMA before registering. VRMA membership gives you $200 off your Nashville registration in addition to year-round industry resources, data access, and a global professional community.
If you bring your whole team, VRMA offers 20% off all registrations for group bookings. Given that the conference runs across multiple simultaneous sessions, sending multiple team members lets you divide and conquer the entire agenda.
Exhibiting at VRMA 26 Nashville
The Exhibit Hall is the commercial engine of the entire event. Companies exhibiting here get direct face time with nearly 2,000 STR professionals and property managers during one of the most concentrated buying-decision moments of the year.
Booth Rates for 2026
Regular Rate for members starts at $5,395 for a basic 10×10 booth, or $5,695 with carpet included. Non-member regular rate starts at $7,295 basic or $7,595 with carpet. Additional booths for members come in at $4,395 basic, and for non-members at $6,295 basic.
The Start-Up Pavilion Booth is available exclusively for first-time VRMA exhibitors at $2,500. It includes a pedestal high-top table, bar stool, wastebasket, one full conference registration badge, and a complimentary electrical package.
Exhibitors are limited to a maximum of eight booths per company.
Important 2026 Note: All booths at Nashville require flooring. If you choose the carpeted booth option, basic carpet is automatically included in your space. If you go with a basic (non-carpeted) option, you will need to arrange flooring independently. This is a critical detail for booth planning — your exhibit stand contractor needs to account for this from the very beginning of the design process.
What Every 10×10 Booth Package Includes
Each standard booth comes with black pipe and drape for inline and perimeter booths, one 6-foot draped table, two chairs, a wastebasket, an ID sign, complimentary basic Wi-Fi in the Exhibit Hall, a complimentary electrical package (20 amps, labor, and one power strip), an exhibitor listing on VRMA conference marketing materials including the website, signage, and mobile app, and one full conference registration badge.
Sponsorship Opportunities at VRMA 26 Nashville
Beyond exhibit booths, VRMA 26 Nashville offers a wide range of branded sponsorship packages for companies that want elevated visibility before, during, and after the event.
The Closing Party Host Sponsorship at $60,000 is the most premium option, available to Silver and above Corporate Sponsors only. It gives the sponsor co-host status at the conference’s biggest party of the year, with branding across all bars, signage, and promotional emails.
The Wellness Lounge on Show Floor Sponsorship costs $15,000 for exclusive rights to a 400-square-foot relaxation area on the exhibit floor, including four hours of daily massage service for attendees — a high-dwell-time sponsorship that keeps your brand visible throughout the event.
The Dog Petting Lounge at $20,000 (available to Silver and above sponsors) sponsors a unique, memorable attendee experience with high-traffic visibility.
The Mobile App Sponsorship at $10,000 gives you exclusive branded placement inside the app used by over 90% of attendees, with recognition across signage, the pocket schedule, and the event website.
Other notable sponsorships include the Networking Lunch at $12,000, Networking Breakfast at $9,000 (two available), Hotel Key Cards at $12,000 covering all seven official VRMA conference hotels, Conference Attendee Event Notebook at $16,000, Attendee Wi-Fi at $22,500, and the 3-Piece Travel Packing Cube Set at $22,000.
Lower-entry sponsorships include Coffee Break at $8,500 (four available), Closing Party Supporting Sponsor at $5,000, Event Koozies at $5,000, Grab-N-Go Swag at $2,500 (five available), and Walk-In Slides for General Sessions at $4,000 (four available).
Where to Stay: Official VRMA 26 Nashville Hotels
VRMA has secured group rates at seven hotels within walking distance of Music City Center. The booking deadline for group rates is Monday, September 7, 2026.
The Omni Nashville at 250 Fifth Avenue South is the most convenient option, being the only hotel directly connected to Music City Center by a covered walkway. Group rate starts at $359 per night. The Hilton Nashville Downtown at 121 4th Avenue South also starts at $359 per night. The Westin Nashville on Clark Place offers rates from $329 per night. The Marriott Tri-Brands complex at 410 Rep. John Lewis Way South covers three hotels — AC Hotel Nashville Downtown, Residence Inn by Marriott Nashville Downtown, and SpringHill Suites by Marriott Nashville Downtown — with group rates from $309 per night. Embassy Suites by Hilton Nashville Downtown at 708 Demonbreun Street also offers group rates from $309 per night.
Important: VRMA has warned attendees about housing scams from third-party companies claiming to offer official hotel bookings. Book only through the official VRMA links to protect your reservation.
Pre-Conference Activities and Things to Do in Nashville
VRMA has put together a curated list of pre-conference activities for attendees arriving early on Sunday, October 4.
The Nashville City Tour at $125 per person runs for 3.5 hours at 9:00 a.m. and includes a guided trolley tour covering the Ryman Auditorium, Music Row, the Tennessee State Capitol, Fort Nashborough, and the Parthenon, plus admission to both the Ryman Auditorium and the Country Music Hall of Fame. Limited to 9 participants.
The Jack Daniel’s Distillery Tour at $175 per person departs at 10:00 a.m. for a day trip to Lynchburg, Tennessee, including a guided tour of the Jack Daniel’s Distillery with premium whiskey tastings, round-trip transportation, and onboard amenities. Limited to 10 participants.
The Taste of Nashville Food and Sightseeing Tour at $125 per person runs at 2:00 p.m. for three hours and covers local neighborhoods and eateries, sampling Nashville favorites including barbecue, hot chicken, and the Bushwhacker cocktail. Limited to 12 participants.
All activity sign-ups must be completed through the VRMA registration portal by September 10, 2026.
Enquiry for Trade Show Booth
Our Exhibition Stand Design Portfolio In Nashville, Tennessee.
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.
Frequently Asked Questions About VRMA 26 Nashville
Q.1 What is VRMA 26 Nashville?
Ans.1 VRMA 26 Nashville is the annual conference and trade show hosted by the Vacation Rental Management Association (VRMA), taking place October 4–6, 2026 at Music City Center in Nashville, Tennessee. It is the largest and most important event of the year for short-term vacation rental professionals, property managers, and STR industry suppliers.
Q.2 When and where is VRMA Spring 2026?
Ans.2 VRMA 26 Nashville runs from Sunday, October 4 through Tuesday, October 6, 2026 at Music City Center, located at 201 Rep. John Lewis Way South in Nashville, Tennessee. Pre-conference Learning Labs and the Welcome Reception both take place on October 4.
Q.3 How many people attend VRMA Nashville?
Ans.3 The 2025 VRMA annual conference welcomed nearly 2,000 attendees, making it the year’s largest STR industry event. The 2026 Nashville edition is expected to grow on that number.
Q.4 What is the cost to register for VRMA 26 Nashville?
Ans.4 For VRMA members, regular registration rates range from $950 (limited release) to $1,300 (last call) for property managers and associates. Supplier members pay between $1,300 and $1,650. Non-member rates are higher. Groups of two or more receive 20% off all registrations.
Q.5 How much does it cost to exhibit at VRMA Nashville 2026?
Ans.5 Booth rates for VRMA members start at $5,395 for a basic 10×10 booth at regular rates, or $5,695 with carpet. Non-member rates start at $7,295 basic. First-time exhibitors can access the Start-Up Pavilion Booth for $2,500. Exhibitors are limited to eight booths per company.
Q.6 Do booths at VRMA Nashville 2026 require flooring?
Ans.6 Yes. All booths at the 2026 Nashville event require flooring. If you select a carpeted booth option, basic carpet is automatically included. If you choose a basic booth without carpet, you need to arrange flooring separately. Interior Today LLC can handle flooring as part of a custom booth build.
Q.7 What does a standard VRMA 26 booth package include?
Ans.7 Each 10×10 booth includes black pipe and drape, a 6-foot draped table, two chairs, a wastebasket, an ID sign, complimentary basic Wi-Fi, a complimentary electrical package (20 amps), exhibitor listing on conference marketing materials, and one full conference registration badge.
Q.8 What sponsorship opportunities are available at VRMA Nashville 2026?
Ans.8 VRMA 26 Nashville offers sponsorship packages ranging from $2,500 for Grab-N-Go Swag to $60,000 for the Closing Party Host Sponsorship. Major options include the Mobile App Sponsorship ($10,000), Hotel Key Cards ($12,000), Networking Lunch ($12,000), Conference Notebook ($16,000), Attendee Wi-Fi ($22,500), and the Wellness Lounge on the Show Floor ($15,000).
Q.9 Where should I stay for VRMA 26 Nashville?
Ans.9 VRMA has arranged group rates at seven official hotels within walking distance of Music City Center. The Omni Nashville is the most convenient, being directly connected to the venue by a covered walkway, with group rates from $359 per night. Other options include the Hilton Nashville Downtown ($359+), Westin Nashville ($329+), Marriott Tri-Brands ($309+), and Embassy Suites Nashville Downtown ($309+). The booking deadline is September 7, 2026.
Q.10 What pre-conference activities are available at VRMA Nashville 2026?
Ans.10 VRMA has organized three exclusive pre-conference activities on Sunday, October 4: a Nashville City Tour including the Ryman Auditorium and Country Music Hall of Fame ($125/person, 9 people max), a Jack Daniel’s Distillery Tour and tasting in Lynchburg ($175/person, 10 people max), and a Taste of Nashville Food and Sightseeing Tour ($125/person, 12 people max). Sign-up deadline is September 10, 2026.
Q.11 How do I build a custom trade show booth for VRMA Nashville 2026?
Ans.11 Contact Interior Today LLC at interiortoday.us. We specialize in custom exhibit stand design and construction for US trade shows and conferences including events like VRMA 26 Nashville. Our team handles everything from concept and design through on-site installation and dismantling.
Q.12 When should I start planning my VRMA Nashville booth?
Ans.12 As early as possible. Custom exhibit stand builders require time for design, client approval, fabrication, shipping, and logistics coordination. For an October event, we recommend starting your booth planning no later than June or July at the absolute latest. Contact Interior Today LLC at interiortoday.us to get your project started today.
Q.13 Is VRMA 26 Nashville the same as the VRMA Annual Conference?
Ans.13 Yes. VRMA 26 Nashville is the official 2026 edition of the VRMA Annual Conference, rebranded to reflect the year and location. It is the flagship event of the Vacation Rental Management Association and the most attended VRMA event of the year.
Build Your VRMA 26 Nashville Trade Show Booth with Interior Today LLC
If you are exhibiting at VRMA 26 Nashville, the way your booth looks, feels, and functions is directly tied to how many leads you generate. In a packed exhibit hall with nearly 2,000 STR professionals walking the floor, a generic pipe-and-drape setup with a folding table is not going to stop traffic. A professionally designed and custom-built exhibit stand will.
Interior Today LLC is a professional trade show exhibit stand contractor and booth builder serving exhibitors at conferences and trade shows across the United States, including events like VRMA 26 Nashville. We design and build custom exhibit stands that are engineered to attract attendees, communicate your brand identity clearly, and give your sales and business development team a professional, functional environment where real conversations and conversions happen.
Why Interior Today LLC Is the Right Partner for VRMA Nashville 2026
We understand the unique demands of conference exhibit halls. VRMA Nashville is held at Music City Center, a world-class convention facility in the heart of Nashville, and the booth environment is competitive. Companies showing up with custom-built, on-brand exhibit stands have a measurable advantage over those relying on the standard booth package alone.
Our services cover end-to-end custom booth design and fabrication, structural builds for indoor conference environments, custom branded graphics and signage, modular and reusable booth systems for companies that exhibit at multiple events, on-site setup and dismantling, and full project management from creative brief through final installation.
We work with vacation rental technology companies, STR software providers, property management solution suppliers, hospitality brands, and any business targeting the short-term rental industry at trade shows.
One detail worth noting for VRMA 2026: all booths in Nashville require flooring. If you are not selecting the carpeted booth option through VRMA, you will need to arrange flooring separately. Interior Today LLC handles custom flooring as part of booth packages, so your entire build is seamless and compliant with event requirements.
Whether you are booking a single 10×10 inline booth, multiple adjacent spaces, or a larger island configuration, we have the design and build capability to make your exhibit stand out.
Visit interiortoday or contact our team today to discuss your VRMA 26 Nashville booth project. The sooner you start planning, the better your booth will be — and the better your ROI from Nashville.
