Total Product Expo 2027 Exhibit Booth Builder — Interior Today LLC | Custom Trade Show Stands Las Vegas

Total Product Expo — known across the industry as TPE — is the premier international B2B trade show for the tobacco, vape, and alternative products industry. Now in its tenth year under its current management, TPE 2027 brings together the full supply and retail chain of the tobacco and alternative market: manufacturers, distributors, wholesalers, independent retailers, tobacconists, convenience buyers, brokers, and brands — all under one roof at the Las Vegas Convention Center West Hall.

The tagline says it best: Where the Industry Lights Up.

TPE 2027 runs February 24 to 26, 2027, with 500+ exhibitors across more than forty product categories filling the West Hall. At this show, 71% of qualified attendees buy product onsite. More than 1,400 multi-store retailers attend. Over 60% of attendees are final decision-makers who arrive ready to commit to new accounts, not just browse.

For brands in the tobacco, vape, cigar, and alternative products market, there is no more concentrated, high-intent buyer audience in the industry. And for those buyers, there is no more complete showcase of what is new, what is moving, and what belongs on their shelves in 2027.

Your exhibition stand at TPE 2027 is the physical representation of your brand in front of every one of those buyers. At Interior Today LLC, we design and build custom exhibition stands for tobacco, vape, and alternative product brands exhibiting at Total Product Expo in Las Vegas. We handle everything from first concept through teardown at the Las Vegas Convention Center West Hall.

TPE 2027 — Key Facts at a Glance

Detail	Information
Event Name	Total Product Expo 2027 (TPE27)
Industry	Tobacco, Vape, Cigar, Alternative Products — B2B
Show Dates	February 24–26, 2027
Venue	Las Vegas Convention Center — West Hall
Address	300 Convention Center Dr, Las Vegas, NV 89109
Show Format	All on one floor — West Hall
Number of Exhibitors	500+
Product Categories	40+
Attendee Purchase Rate	71% of qualified attendees buy product onsite
Multi-Store Retailers Attending	1,400+
Final Decision-Makers on Floor	60%+
Age Requirement	Must be 21+ to enter
Show Type	B2B only — not open to general public
Industry Night Party	Wednesday, February 24, 6:00–9:00 PM at Sahara Hotel
Membership Required to Exhibit	No — no association dues or membership needed
Standard Booth Rate	$29 per square foot
Corner Booth Fee	$200 per corner (in addition to per sq ft cost)
Press Badge Deadline	January 24, 2027
Wheelchair / Scooter Provider	Scootaround — 1-888-441-7575
Registration Opens	Fall 2026

Show Dates, Hours, and Location

Day	Date	Show Hours
Wednesday	February 24, 2027	11:00 AM – 5:00 PM
Thursday	February 25, 2027	11:00 AM – 5:00 PM
Friday	February 26, 2027	11:00 AM – 5:00 PM
Industry Night After Party	February 24, 2027	6:00 PM – 9:00 PM (Sahara Hotel)

Venue Details:

Detail	Information
Venue	Las Vegas Convention Center — West Hall
Address	300 Convention Center Dr, Las Vegas, NV 89109
Hall	West Hall — all exhibitors on one floor
Smoking Policy	Smoking permitted on show floor and exhibit hall during show hours only
Food Courts	Available throughout the show floor
Accessibility	Wheelchair and scooter rentals via Scootaround (1-888-441-7575)
Transportation to Venue	Las Vegas Monorail or The Loop

Important for Exhibitors: TPE 2027 moves to the West Hall, putting all 500+ exhibitors on a single floor. This is a significant change from previous editions — same Las Vegas energy, same scale, now all on one level. For booth builders, this means the floor layout is different from prior years and booth positioning strategy should be reviewed fresh for 2027.

TPE 2027 — Event Statistics and Why Exhibitors Show Up

These are the numbers that make Total Product Expo the most important sales event of the year for brands in the tobacco and alternative products market.

Metric	Data
Total Exhibitors	500+
Product Categories	40+
Qualified Attendees Who Buy Onsite	71%
Multi-Store Retailers Attending	1,400+
Final Decision-Makers on Floor	60%+
Show Duration	3 days
Buyer Types	Retailers, tobacconists, convenience buyers, distributors, wholesalers, brokers
Exhibitor Support	White-glove service from application through move-out
Membership Requirement	None — no association needed
Onsite Order Writing	Yes — permitted and common during show hours

What these numbers mean for your booth: When 71% of qualified attendees are buying product on the show floor, your stand is not a marketing exercise — it is a live sales floor. Every missed buyer interaction is a potential account that opens with a competitor in the next booth. A strong, well-designed exhibition stand is not optional at TPE 2027. It is a direct revenue tool.

Who Attends Total Product Expo 2027?

TPE is a strictly B2B event. Attendees must be 21 or older and work in the tobacco, vape, or alternative products trade. This creates an unusually high concentration of qualified, purchasing-intent buyers on one floor.

Attendee Type	Role at TPE
Independent Retailers	Discover and order new products for their stores
Tobacconists	Source cigars, tobacco, and accessories
Convenience Store Buyers	Evaluate tobacco and alternative products for their category
Smoke and Vape Shop Owners	Find new brands, products, and suppliers
Distributors	Source new lines and connect with manufacturers
Wholesalers	Discover high-volume products for distribution
Brokers	Represent brands and connect buyers to sellers
Manufacturers	Showcase new products and expand retail distribution
Multi-Store Retail Groups	Evaluate products for chain-wide adoption
International Distributors	Source U.S. brands for export markets
Industry Media and Press	Cover product launches and industry trends

Important distinction: Many of the independent retailers, smoke shop owners, tobacconists, and convenience buyers who attend TPE do not attend any other trade show in the industry. TPE is their show. If your brand is not on the floor, you are not in their buying conversation for 2027.

Why Brands Exhibit at TPE 2027

Total Product Expo makes the case for exhibiting clearly and directly. Here is the official breakdown — and what it means for how you build your stand.

Reason	What It Means for Your Booth
Meet buyers you won’t find anywhere else	Independent retailers and smoke/vape shop buyers who attend only this show — your booth must draw them in
No membership required	Any brand can exhibit — your stand is your entry point into this buyer community
Sell in real time — 71% buy onsite	Your booth must function as a live sales environment, not just a display
Open new accounts — 1,400+ multi-store retailers	Your stand needs a clear ordering/meeting zone to capture account conversations
60%+ final decision-makers attending	These buyers make decisions on the floor — first impressions are final impressions
White-glove exhibitor support	Show management supports you — Interior Today LLC supports your stand

Why Retailers Come to TPE 2027

Understanding what draws retailers to the show helps exhibiting brands design a stand that speaks directly to retail buyers’ priorities.

Retailer Motivation	What It Means for Exhibitors
No membership required to attend	Lower barrier = more diverse, independent buyer pool on the floor
Entire industry on one floor	Buyers are comparing your products directly against competitors nearby
See, feel, and taste products firsthand	Product sampling and demo zones in your stand are highly valuable
Education on regulation and retail strategy	Buyers are primed for business conversations, not just browsing
Real relationships with brands	Buyers come expecting to meet brand representatives — staff your stand accordingly
Show-only offers and deals	Buyers expect show specials — your stand should display these prominently

Booth Pricing and What’s Included — TPE 2027

Understanding the official booth pricing structure is the first step in planning your exhibition stand budget for Total Product Expo 2027.

Standard Booth

Detail	Information
Rate	$29 per square foot
Deposit	Due with application
Minimum Booth Size	10′ × 10′ (100 sq ft) — $2,900 base
10′ × 20′ Booth	$5,800 base
20′ × 20′ Booth	$11,600 base
20′ × 30′ Booth	$17,400 base
30′ × 30′ Booth	$26,100 base

What Is Included with Your Booth Space

Inclusion	Detail
ID Card	Official exhibitor identification
Ashtray	One ashtray — Tobacco Section exhibitors only
Wastebasket	One standard wastebasket
Pipe and Drape	Standard pipe and drape backdrop and side rails
Priority Points	Points system toward future booth placement priority

Note: The standard pipe and drape provided by the show is a functional minimum — it is not a branded stand. Interior Today LLC builds on top of and beyond the provided shell to create a fully custom branded environment that reflects your company, communicates your products, and drives buyer engagement.

Corner Booth Fee

Fee Type	Amount	Detail
Corner Booth Premium	$200 per corner	Charged in addition to per sq ft rate

Corner booths offer aisle exposure on two sides, increasing the number of buyers who see your stand as they walk the floor. For brands in a competitive category, corner placement combined with a well-designed stand is a highly effective combination.

Exhibitor Badges and Marketing Fees

Item	Quantity / Cost	Detail
Exhibitor Badges	2 per 10×10 space	Included with booth
Additional Badges	$50 each	Any beyond included allotment
Mandatory Marketing Fee	$250	Required for all exhibitors — printed show floor map listing

What the $250 Mandatory Marketing Fee Includes

Feature	Detail
Product Listing	One product listed in official show materials
Show Specials	Three show specials listed
Brand Listing	75-character count brand description
Welcome Message	Included in exhibitor profile
Product Categories	Listed under relevant product categories
Company Info	Searchable company information
Website and Booth Number	Published in official show directory
TPE Event Hub Access	Access to connect with TPE attendees through the digital hub

This mandatory marketing fee means every exhibitor at TPE 2027 gets a baseline digital and print presence in the official show directory and map. Interior Today LLC recommends treating this as the floor, not the ceiling, of your marketing investment at the show. Your stand’s physical presence, graphics, and branded materials are what buyers actually interact with on the floor.

Hosted Buyer and VIP Programs — All Tiers Explained

TPE 2027 operates one of the most comprehensive hosted buyer and distributor programs in the specialty trade show industry. Understanding these programs is important for exhibitors — these hosted attendees are often the highest-value buyers in the room.

Loyalty Program — For Buyers with 3+ Consecutive Years

Benefit	Detail
Hotel Nights	Two free upgraded hotel nights at Resorts World
Show Registration	Free
Thank-You Gift	Private stash of TPE merchandise and exhibitor products
Badge Pickup	Priority badge pickup
Early Floor Access	One hour before general attendee entry
Loyalty Lounge	Exclusive access to the TPE loyalty lounge
Loyalty Members	350+ enrolled members
Program Registration Opens	September 23 (early registration)
Eligibility	Qualified buyers with 3+ consecutive years of TPE attendance

Hosted Buyer Program — Select Retailers Approaching Loyalty Status

Benefit	Detail
Hotel Nights	Two free nights at the Sahara Hotel
Show Registration	Free
Early Floor Access	One hour before general attendee entry
Eligibility	Select retailers hand-picked by TPE show team

Hosted Distributors Program

Benefit	Detail
Attendee Type	Distributors and wholesalers moving serious volume
Hotel Nights	Two free upgraded hotel nights at Resorts World
Show Registration	Free
Early Floor Access	One hour before general attendee entry

Hosted International Distributors Program

Benefit	Detail
Attendee Type	International distributors sourcing U.S. products for export
Hotel Nights	Three free hotel nights at Resorts World
Early Floor Access	Yes
Show Registration	Free
Gift Card	Free $100 gift card
On-Site Program	Tailored program for international sourcing and brand connections

Hosted Media Program

Benefit	Detail
Attendee Type	Press, content creators, industry media
Hotel Nights	Two free hotel nights at the Sahara Hotel
Early Floor Access	One hour before general attendees
Media Lounge	Access to dedicated media lounge on the show floor
Press Access	Early floor and dedicated press access
Eligibility	Select qualified outlets — credentials required

Why this matters for your booth: Hosted buyers, loyalty members, and hosted distributors all get one hour of early floor access before general attendees arrive. The first hour of TPE 2027 — before the floor opens to the broader attendee population — is walked exclusively by your most valuable, highest-volume, most experienced buyers. Your stand must be completely set up, fully staffed, and visually sharp from the moment the doors open. Interior Today LLC builds stands that are ready before the first buyer steps on the floor.

Industry Night After Party — TPE 2027

Detail	Information
Event Name	TPE Industry Night After Party
Date	Wednesday, February 24, 2027
Time	6:00 PM – 9:00 PM
Location	Sahara Hotel, Las Vegas
What’s Included	Free food, free drinks, after-hours networking
Who Attends	Exhibitors, buyers, distributors, brands, industry insiders
Purpose	After-hours networking where deals keep flowing post-show

The Industry Night Party is where the formal business of the show day extends into informal relationship-building. Exhibitors who engage at the party often continue conversations that started on the show floor, moving from product interest into confirmed orders and account agreements. Attending is strongly recommended for all exhibiting teams.

Loyalty Program for Returning Buyers

TPE’s Loyalty Program is one of the show’s strongest retention tools — and a key signal for exhibitors about the quality of the returning buyer base.

Loyalty Program Detail	Information
Total Active Loyalty Members	350+
Eligibility	3+ consecutive years as a qualified buyer at TPE
Hotel	Two free upgraded nights at Resorts World
Registration	Free
Early Access	One hour before general entry
Lounge	Exclusive loyalty lounge access
Gift	Private bundle of TPE merch and exhibitor products
Early Registration Opening	September 23

Over 350 buyers have attended TPE three or more years in a row and return every February. These are not casual browsers — they are the industry’s most committed buyers, actively looking for new products to stock and new supplier relationships to build every year they come. A professional, well-designed exhibition stand signals to these experienced buyers that your brand is serious, stable, and worth a conversation.

Press and Media Access — TPE 2027

Detail	Information
Press Badge Cost	Free for qualified media
Required Credentials	Press badge, articles, interviews, or media files
Required Information	Media name and website
Deadline for Press Badge Requests	January 24, 2027
Late Submissions	Not guaranteed — reviewed on a delayed basis
Media Lounge	On the show floor — hosted media attendees only
Early Floor Access	Available to hosted media participants

Getting to the Las Vegas Convention Center

Transportation Method	Detail
Las Vegas Monorail	Stops near the Las Vegas Convention Center — recommended
The Loop	Vegas Loop tunnel connects multiple Strip locations to LVCC
Taxi and Rideshare (Uber/Lyft)	Available throughout Las Vegas
Driving	Parking available at Las Vegas Convention Center
Walking	Accessible from nearby Strip hotel properties

Venue Address: Las Vegas Convention Center, West Hall, 300 Convention Center Dr, Las Vegas, NV 89109

The West Hall is the newest section of the Las Vegas Convention Center. It opened in 2021 and is one of the most modern, well-equipped convention halls in the United States. For exhibitors and their booth builders, this means an excellent facility with strong infrastructure for electrical, rigging, and freight — all of which Interior Today LLC coordinates as part of our full-service booth build.

Accessibility, Food, and On-Site Amenities

Amenity	Detail
Food Courts	Multiple food court locations around the show floor
Smoking	Permitted on exhibit hall and show floor during show hours only — not elsewhere in the building
Wheelchair Rental	Available via Scootaround — 1-888-441-7575
Scooter Rental	Available via Scootaround — visit scootaround.com/en/las-vegas
Accessibility Info	Available at vegasmeansbusiness.com
Wi-Fi	Available at Las Vegas Convention Center
Loyalty Lounge	Exclusive to Loyalty Program members
Media Lounge	On the show floor — hosted media only

Why Your TPE 2027 Booth Design Determines Whether Buyers Stop or Walk Past

Total Product Expo 2027 places 500+ exhibitors across 40+ product categories on a single floor in the West Hall. Every buyer walking that floor is making real-time decisions about which booths are worth stopping at and which ones they can pass without missing anything.

That decision happens in a second or two. It is based almost entirely on what they see.

The tobacco, vape, and alternative products market is a visually driven industry. Products have packaging, branding, and identity that buyers respond to instinctively. Your booth is an extension of that product identity — a three-dimensional representation of what your brand stands for and what your products feel like before a buyer even picks one up.

A booth that blends into the background, or relies entirely on the show’s standard pipe and drape, communicates a lack of investment in the buyer relationship. Experienced retailers, tobacconists, and distributors who have attended TPE multiple times recognize the difference immediately. They spend more time at stands that look like the brand is proud of what it sells.

A strong custom stand does several things that a basic display cannot:

It creates visual contrast with neighboring booths. At 500+ exhibitors on one floor, standing out is not automatic — it is a design choice. It creates zones — a product display area, a sampling station, a conversation area, an order-writing space. It reflects the energy and personality of your brand in a market where personality matters. It signals to high-volume buyers — especially the 350+ loyalty members and hosted distributors with early floor access — that your company is a serious, stable, long-term partner worth opening an account with.

Interior Today LLC builds exhibition stands for tobacco, vape, cigar, and alternative product brands that understand this. We design booths that pull buyers off the aisle, communicate your brand clearly, and create the environment where the conversations that drive onsite orders and new account openings actually happen.

Interior Today LLC — Exhibit Booth Builder for Total Product Expo 2027

Interior Today LLC is a custom exhibition stand design and build company. We work with tobacco brands, vape companies, cigar manufacturers, alternative product suppliers, and accessories brands exhibiting at Total Product Expo in Las Vegas.

We build for every booth size and configuration at TPE — from 10×10 inline spaces to large island stands and branded corner builds. We understand the specific environment of the West Hall, the show’s buyer demographics, and the visual language of the tobacco and alternative products industry.

Our work at TPE goes well beyond the pipe and drape included in your booth package. We design and build complete, branded environments that replace the generic show setup with a stand that is entirely your brand’s.

We are not a rental furniture vendor. We are not a portable display kit company. We are a custom exhibit stand builder — and for TPE 2027, that distinction directly affects how many buyers stop at your booth, how many conversations your team has, and how many accounts you open in three days on the West Hall floor.