PRINTING United Expo 2026 Las Vegas — The Complete Guide for Print Industry Professionals (and Exhibitors Who Want a Booth That Stands Out)
September 23–25, 2026 | Las Vegas Convention Center, Las Vegas, Nevada
If your business is in commercial printing, apparel decoration, packaging, wide format, in-plant printing, promotional products, or any part of the print and graphics industry, one event in Las Vegas this September brings the entire industry together under one roof. PRINTING United Expo 2026 is the event where you step away from the day-to-day and see what is actually possible — new equipment running live, new workflows in action, and a room full of peers who understand your business from the inside out.
Whether you are planning to attend, exhibit, or sponsor, this guide covers everything you need to know. And if you are exhibiting and need a booth that earns serious attention from thousands of print professionals, Interior Today LLC is ready to build it for you.
What Is PRINTING United Expo?
PRINTING United Expo is the largest and most comprehensive trade show for the print and packaging industry in the United States. Produced by PRINTING United Alliance, the event spans every major segment of the print industry — commercial printing, apparel and garment decoration, packaging, wide format, in-plant, promotional products, and more — bringing all of them together in one massive exhibition.
This is not a niche show for one corner of the industry. It is the event where the entire print ecosystem comes together. Equipment manufacturers run live demonstrations on the show floor. Technology providers showcase the latest in digital production and workflow automation. And print business owners from across the country attend specifically to discover equipment, solutions, and ideas they can bring back to their operations.
The 2026 event takes place September 23–25 at the Las Vegas Convention Center in Las Vegas, Nevada — one of the most accessible and well-equipped venues in the country for a show of this scale.
PRINTING United Expo 2026 Key Details
Dates: September 23–25, 2026
Venue: Las Vegas Convention Center, Las Vegas, Nevada
Produced by: PRINTING United Alliance
Website: printingunited.com
Exhibit Sales Contact: exhibit@printingunited.com
Exhibit Stall Builder: hello@interiortoday.us
Las Vegas is one of the easiest cities in the United States to fly into from anywhere in the country. Harry Reid International Airport (LAS) serves direct flights from virtually every major US city, and the Las Vegas Convention Center is a short drive from the Strip with a wide range of hotels at every price point.
Why Attend PRINTING United Expo 2026?
There are three things that happen at PRINTING United Expo that simply cannot happen anywhere else in the same concentrated way.
Growth happens when you see something you had not considered. Most business growth does not come from a single major decision — it comes from a conversation that shifts your thinking, or from discovering a better way to do something you already do every day. PRINTING United Expo creates the environment where those conversations and discoveries happen organically. You are surrounded by peers, experts, and technology providers for three full days.
Innovation becomes tangible when you can see it for yourself. Equipment runs. Workflows operate in real time. You can ask questions, push back, and decide for yourself whether something makes sense for your operation — without a sales pitch and without pressure. This is the environment where good purchasing decisions get made.
Connection builds the community that sustains your business. At the heart of PRINTING United Expo is a community of professionals across every segment of the print industry. Relationships formed at this show continue long after the Las Vegas Convention Center empties out. Partners, vendors, peers, and customers — many of the most important business relationships in the print industry trace back to a conversation on this show floor.
The Show Floor: What You Will Find at PRINTING United Expo 2026
The PRINTING United Expo show floor is built to demonstrate, not just display. The difference matters enormously for print professionals who need to evaluate equipment before making significant capital investments.
The Apparel Zone brings together the garment decoration and apparel printing segment — screen printing, direct-to-garment, sublimation, embroidery, and related technologies — in a dedicated area of the floor. If your business involves decorated apparel or you are considering moving into that segment, this is the place to evaluate what the technology actually looks like in production.
The PDAA Installers Zone is dedicated to the wide-format installation and graphics community. The PDAA (Professional Décor and Sign Association) sponsors this area, bringing together the media, tools, equipment, and expertise relevant to sign and graphics installation professionals.
The PRINTING AI Pavilion reflects the industry’s rapidly growing engagement with artificial intelligence. This dedicated area focuses on how AI is being applied to print production, workflow automation, color management, estimating, customer service, and business operations. If you want to understand where AI fits into your print business in 2026 and beyond, this is the starting point.
Student Day brings the next generation of print professionals onto the show floor, giving students direct exposure to the industry’s technology and people. For exhibitors, Student Day creates a unique opportunity to connect with future employees, customers, and industry advocates.
The floor also features dedicated podcast booths, corporate event spaces, and the full range of exhibitor demonstrations that PRINTING United Expo is known for — live presses running, substrates being tested, and technology being evaluated in real-world conditions.
Booth Space Pricing at PRINTING United Expo 2026
PRINTING United Expo uses a tiered pricing structure based on total square footage purchased across all of your company’s booth space at the show. All prices are per square foot. There are two booth categories — Standard and Prime — with Prime locations carrying a modest premium.
For companies with 12,000 or more total square feet, the rate is $37.00 per square foot for a standard booth and $39.00 for a prime location. At 9,000 to 11,999 square feet, pricing is $37.50 standard and $39.50 prime. At 6,000 to 8,999 square feet, it is $38.00 and $40.00. At 3,000 to 5,999 square feet, the rates are $38.50 and $40.50. At 800 to 2,999 square feet, the rates are $39.00 and $41.00. At 400 to 799 square feet, pricing is $39.50 and $41.50. For booth space up to 399 square feet, the rate is $40.00 standard and $42.00 prime.
All exhibitors are responsible for their own flooring solutions.
Payment schedule: The first 10% of your booth space price plus $1,000 for 2026 Alliance Membership is due upon signing. 40% of the total is due on or before January 16, 2026. The final 50% is due on or before May 15, 2026. Missing these deadlines can trigger an up to 18% annual late fee on your entire balance, so mark them carefully.
Cancellation penalties: Cancellations or downsizing on or before December 12, 2025 carry a 10% penalty. From December 13, 2025 through March 6, 2026, the penalty is 25%. From March 7 through June 5, 2026, it rises to 50%. On or after June 6, 2026, the penalty is 100% of total space price. Alliance membership dues are non-refundable.
Sponsorship Opportunities at PRINTING United Expo 2026
For companies that want a presence that extends well beyond their booth walls, PRINTING United Expo offers four structured sponsorship investment levels alongside a wide range of individual sponsorship placements.
Title Sponsorship — $100,000 The highest-tier sponsorship includes $40,000 in onsite branding credits, $30,000 in media branding credits across print and electronic channels, a $15,000 booth credit for 2027, a 25-minute live speaking session during the Media Day Expo Show Plans, 15 one-on-one meetings with global media outlets during Media Day, 4 aisle carpet graphics, 10 VIP education passes for clients, a private meeting room at the convention center, 2 invitations to the Chairman’s Reception, and comprehensive brand recognition across the PRINTING United Expo website, promotional materials, onsite signage, email communications, and LinkedIn.
Diamond Sponsorship — $75,000 Includes $35,000 in onsite branding credits, $15,000 in media branding credits, an $11,250 booth credit for 2027, a 20-minute Media Day speaking session, 8 global media meetings, 3 aisle carpet graphics, 8 VIP education passes, a private meeting room, and 1 Chairman’s Reception invitation. Total package value: $85,400.
Platinum Sponsorship — $50,000 Includes $25,000 in onsite branding credits, $10,000 in media branding credits, a $7,500 booth credit for 2027, a 15-minute Media Day speaking session, 8 global media meetings, 2 aisle carpet graphics, and 6 VIP education passes. Total package value: $59,550.
Gold Sponsorship — $30,000 Includes $15,000 in onsite branding credits, $5,000 in media branding credits, a $4,500 booth credit for 2027, Media Day speaking session if available, 5 global media meetings, 1 aisle carpet graphic, and 4 VIP education passes. Total package value: $38,000.
Every sponsorship level includes access to online leads, a MapYourShow Premium Package upgrade, staff badges, featured exhibitor listing status, premier placement in search results, a highlighted booth with corner peel on the interactive floor plan, 7 business cards on your listing, 7 downloadable content pieces, 4 product gallery images and 4 product gallery videos, priority move-in access for booths of 600 square feet or larger, show floor plan logo placement, an exhibitor spotlight in email communications, and an organic social post on the Expo LinkedIn account.
Individual Sponsorship Placements include exterior branding (hanging banners, entrance window graphics, sidewalk graphics, shuttle bus headrests), interior branding (lobby banners, lobby floor graphics, column wraps, wayfinding stations), Media Day sponsorships (breakfast, lunch, and cocktail reception), online advertising (online directory, show planner, and mobile app sponsorships), and promotional items (education sponsorships, lanyards, tote bags, pens, and Expo floor map branding). Custom packages are available upon request.
Media Day: Connect with Global Print Media Before the Show Opens
Media Day is one of the most strategically valuable opportunities PRINTING United Expo offers to major sponsors. Before the show floor opens to attendees, Media Day gives Title, Diamond, Platinum, and Gold sponsors exclusive access to top global media representatives — all in one place, in one day.
Title sponsors receive 15 one-on-one meetings with media outlets from around the world. Diamond and Platinum sponsors receive 8 meetings each. Gold sponsors receive 5. All sponsor tiers also include a press kit drop and branded promotional items for the media swag bag.
For companies looking to maximize press coverage, product launch visibility, and editorial relationships during the show, Media Day is the investment that makes everything else work harder.
The PRINTING United Expo Guide: Be in the Publication Every Attendee Carries
The official PRINTING United Expo Guide is the printed reference every attendee uses throughout all three days of the show — daily schedules, sessions, maps, and product information in one publication. Thousands are distributed throughout the three days of the Expo.
Advertising options in the Expo Guide include the cover at $12,500, a full page at $8,500, and a half page at $5,000. Exclusive positions include a tip-on 4×6 card inserted into all copies at $12,500 and a blow-in card in all copies at $4,500. A Product Spotlight — which highlights your latest products with a description and floor location — is available for $2,000.
The Expo Guide ad close date is August 7, 2026, with materials due September 21, 2026.
Expo Newsletters: Reach 200,000-Plus Print Professionals Before, During, and After the Show
PRINTING United Alliance operates three newsletter phases for the Expo, each distributed to all registered attendees, past attendees, and the full combined audiences of six industry-leading media brands: Printing Impressions, In-plant Impressions, Packaging Impressions, Wide-format Impressions, Apparelist, and Promo Impressions. Each email reaches 200,000-plus recipients.
The Pre-Expo Newsletter drives awareness and thought leadership before the show opens. The LIVE! Newsletter is deployed each day of the Expo, reinforcing your message and driving booth traffic in real time — including video content for eligible placements. The Post-Expo Newsletter keeps your message in front of the audience after Las Vegas, reaching both those who attended and those who did not.
Newsletter placements include the Exclusive Product Highlight (the first and most prominent placement in the newsletter, limited to 1 per issue) at $5,000, Premium Placement at $2,500 (limited to 4), Featured Placement at $1,000 (limited to 3), and Video Placement (LIVE! newsletter only) at $5,000 (limited to 3).
Media Brands: Reach the Full Market Before the Show
PRINTING United Alliance’s media brands — Printing Impressions, In-plant Impressions, Packaging Impressions, and PRINTING United Journal — each publish special Expo preview issues in August and September. Advertising in these issues reaches senior-level buyers before they arrive in Las Vegas.
Full-page rates range from $3,080 in PRINTING United Journal to $7,500 in Printing Impressions. Half-page rates range from $2,155 to $4,600. Quarter-page rates start at $1,310. Key deadlines fall in July and August 2026 depending on the publication.
On-Site Video: SNAPSHOTpro At-Show Video Package
PRINTING United Expo offers the SNAPSHOTpro video package for exhibitors who want to capture their booth investment on film and distribute it to the right audience. For $1,995, exhibitors receive a fully produced 90-second maximum in-booth video with a 24-hour turnaround. The package includes your booth or product, your own product specialist if desired, ownership of the final video, and distribution across PRINTING United Alliance’s network of media brand sites — Printing Impressions, Packaging Impressions, Wide-format Impressions, In-plant Impressions, Apparelist, and Promo Impressions.
Enquiry for Trade Show Booth
Our Exhibition Stand Design Portfolio In Las Vegas, Nevada.
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.
Frequently Asked Questions About PRINTING United Expo 2026
When and where is PRINTING United Expo 2026?
PRINTING United Expo 2026 takes place September 23–25 at the Las Vegas Convention Center in Las Vegas, Nevada.
What is PRINTING United Expo?
It is the largest and most comprehensive trade show for the print and packaging industry in the United States, produced by PRINTING United Alliance. The event covers commercial printing, apparel decoration, packaging, wide format, in-plant printing, promotional products, and all related segments.
Who should attend PRINTING United Expo 2026?
Print business owners and operators, press operators, production managers, graphic designers, marketing professionals, packaging converters, garment decorators, wide-format printers, in-plant managers, promotional products distributors, and anyone working in or purchasing for the print and graphics industry.
What segments does PRINTING United Expo cover?
Commercial printing, apparel and garment decoration, packaging, wide format, in-plant printing, promotional products, and specialty printing. The Expo also features dedicated zones for AI in printing, installation and wide-format graphics through the PDAA Installers Zone, and a Student Day.
What is the Printing AI Pavilion at PRINTING United Expo?
The PRINTING AI Pavilion is a dedicated area on the show floor where attendees can explore how artificial intelligence is being applied to print production, workflow automation, color management, estimating, and business operations. It is one of the fastest-growing areas of interest at the 2026 show.
What is Media Day at PRINTING United Expo 2026?
Media Day is an exclusive pre-show opportunity for Title, Diamond, Platinum, and Gold sponsors to meet directly with top global media representatives — all in one place before the exhibition floor opens. It includes live speaking sessions, one-on-one media meetings, and structured opportunities for product announcements and brand positioning.
How much does booth space cost at PRINTING United Expo 2026?
Pricing is tiered by total square footage purchased. Rates range from $37.00 per square foot for Standard booths at the 12,000-plus square foot tier down to $40.00 per square foot for smaller booths under 400 square feet. Prime locations carry a $2.00 per square foot premium. All exhibitors provide their own flooring.
What are the payment deadlines for PRINTING United Expo 2026 booth space?
The first 10% plus $1,000 for Alliance Membership is due upon signing. 40% is due by January 16, 2026. The remaining 50% is due by May 15, 2026. Missing these deadlines can trigger up to an 18% annual late fee on the entire balance.
What are the cancellation penalties for PRINTING United Expo 2026?
Cancellations on or before December 12, 2025 carry a 10% penalty. From December 13, 2025 through March 6, 2026, the penalty is 25%. From March 7 through June 5, 2026, it is 50%. From June 6, 2026 onward, the penalty is 100%. Membership dues are non-refundable.
What sponsorship levels are available at PRINTING United Expo 2026?
Title ($100,000), Diamond ($75,000), Platinum ($50,000), and Gold ($30,000). Each level includes onsite branding credits, media branding credits, a 2027 booth credit, Media Day participation, brand recognition across digital and print channels, and more. Individual sponsorship placements are also available à la carte.
Can I rent the PRINTING United Expo attendee list?
Yes. Exhibitors can rent the official attendee list through Reach Marketing, the only authorized list vendor for the Expo. Pricing is $500 per thousand names with a minimum spend of $1,500. Contact exhibit@printingunited.com to get started. Inventory is limited.
What is the SNAPSHOTpro video package at PRINTING United Expo?
It is an on-site video production service that delivers a fully produced 90-second in-booth video within 24 hours, including distribution across PRINTING United Alliance’s media brand network. The cost is $1,995. Contact Denise Gustavson at dgustavson@napco.com or 401-603-1200.
How do I advertise in the official PRINTING United Expo Guide?
Options include the cover at $12,500, a full page at $8,500, a half page at $5,000, a Tip-on 4×6 card at $12,500, a Blow-in Card at $4,500, and a Product Spotlight at $2,000. The ad close date is August 7, 2026, with materials due September 21, 2026.
How do I build a custom booth for PRINTING United Expo 2026?
Contact Interior Today LLC. We specialize in designing and building custom trade show stands for exhibitors at major industry events including PRINTING United Expo. We handle everything from the initial design concept through full installation at the Las Vegas Convention Center. Reach out early — our production calendar fills well ahead of major shows.
Build Your PRINTING United Expo 2026 Booth with Interior Today LLC
This is where Interior Today LLC becomes your most important partner for Las Vegas.
We design and build custom trade show booths and exhibition stands for companies exhibiting at major industry events — and we know exactly what it takes to create an exhibit presence that earns attention in a show environment as competitive and visually sophisticated as PRINTING United Expo.
At PRINTING United Expo, you are exhibiting alongside the industry’s biggest equipment manufacturers and technology innovators. The show floor is high energy, visually stimulating, and packed with buyers who have seen thousands of booths. Your exhibit needs to stop people, communicate your value immediately, and create the right environment for productive conversations about real purchasing decisions.
That is exactly what Interior Today LLC builds.
What we bring to your PRINTING United Expo 2026 exhibit:
We design around your technology and your story. Whether you are showcasing a new digital press, a workflow automation platform, a substrate or media product, a finishing solution, or a service offering for the print industry, we build your stand around what you need attendees to understand and remember about your company.
We handle the full build from concept through installation at the Las Vegas Convention Center. Your team arrives ready to run demonstrations, meet prospects, and close business — not exhausted from setup logistics.
We design for the PRINTING United Expo environment specifically. Print professionals are visually literate people. They notice color, print quality, material choices, and graphic execution more than almost any other audience on earth. A booth that looks exceptional in this environment sends a clear message about the quality of what you sell. We build with that standard in mind.
We work within your timeline and budget. Whether you are a first-time PRINTING United Expo exhibitor or a returning company that is ready to significantly upgrade its Las Vegas presence, Interior Today LLC has the solutions and experience to deliver.
Contact Interior Today LLC today to start planning your PRINTING United Expo 2026 booth. The Las Vegas Convention Center fills up, and so does our production calendar. Payment deadlines for booth space are already in play — the sooner you engage with us, the more options you have and the better the result.
Final Thoughts
PRINTING United Expo 2026 is the defining event for the North American print and packaging industry. Three days in Las Vegas, one show floor bringing together every segment from commercial and packaging to apparel, wide format, in-plant, and promotional — and a community of print professionals who come specifically to see what is possible, make real purchasing decisions, and build the business relationships that carry them through the next year.
If your company manufactures, supplies, or services the print industry in any capacity, September in Las Vegas is where your buyers will be. And your booth is how you make the impression that turns a booth visit into a business relationship.
Do not leave that impression to chance. Partner with Interior Today LLC and show up at PRINTING United Expo 2026 with a booth that reflects the real quality of your brand and earns the attention of print professionals who know exactly what good looks like.
Let us build something exceptional together for Las Vegas 2026.
Interior Today LLC is a professional trade show booth builder serving exhibitors at major industry events and trade shows across the United States. Contact us today to begin planning your PRINTING United Expo 2026 exhibit stand.
