NADA Show 2027 Orlando – Exhibition Stand Builder & Trade Show Booth Contractor | Interior Today LLC
Exhibiting at NADA Show 2027 in Orlando?
Interior Today LLC is a full-service exhibition stand builder and trade show booth contractor delivering custom booth design, fabrication, and on-site installation at the Orange County Convention Center. Whether you’re building a 10×10 linear booth or a 20×20+ island exhibit with a vehicle display and hanging sign, our design and project management team builds booths that convert dealership decision-makers into real business relationships on the NADA Show floor.
Introduction
NADA Show is the largest automotive retail event in the world, bringing together new-car and truck dealers, dealership decision-makers, and allied industry suppliers to do business face-to-face. With booth space at NADA Show 2027 officially sold out and companies now competing for a spot on the official waitlist, exhibitors who do secure space need a booth that works twice as hard — because the show floor will be more competitive than ever. Interior Today LLC designs and builds exhibition stands purpose-built for the NADA dealer audience: automotive technology, F&I, digital retail, fixed ops, and OEM-facing brands that need a booth engineered to NADA’s strict Exhibit Design Regulations from day one.
| Event Detail | Information |
| Exhibition Name | NADA Show 2027 |
| Organized By | National Automobile Dealers Association (NADA) |
| Event Type | Annual B2B automotive retail trade show & conference |
| Venue | Orange County Convention Center (OCCC), West Concourse, 9800 International Drive, Orlando, FL 32819 |
| Venue Type | Indoor, large-format convention center exhibit hall |
| Education & Events Dates | February 17–20, 2027 (Wednesday–Saturday) |
| Expo Dates | February 18–20, 2027 |
| Expo Hours | Thu, Feb 18: 10 a.m.–5 p.m. |
| Move-In | Begins Monday, February 15, 2027 — installation must be complete by 5 p.m., Wednesday, February 17 |
| Move-Out | All exhibit material must be removed by 5 p.m., Tuesday, February 23, 2027 |
| Official Show Contractor | Freeman |
| Booth Space Status | Expo is currently sold out — new applicants join the official waitlist |
Booth Space Cost & What’s Included
| Item | Detail |
| Booth Space Rate | $42 per square foot |
| Deposit Required | 50% due with application |
| Final Payment Due | November 18, 2026 |
| Not Included in Space Cost | Rigging/machinery moving, unpacking, erection/repacking of displays, utilities (electrical, water, gas, compressed air, telephone), booth decoration, furniture, carpet — all ordered through Freeman’s online Service Kit |
| Complimentary Badges | 4 per 100 sq. ft. of space, up to 60 badges per booth |
| Also Included | eBooth listing on nadashow.org, program directory & mobile app listing, pre/post-show mailing lists, negotiated exhibitor hotel rates, shuttle bus service during the show |
Booth Types & Design Regulations at NADA Show
NADA’s Exhibit Design Regulations follow IAEE guidelines and are strictly enforced — booths that violate height, sightline, or configuration rules can face costly on-site alterations. Interior Today LLC engineers every stand to comply from the first design draft.
| Booth Type | Configuration | Max Height |
| Linear (Inline) Booth | 10’×10′ or multiples (10’×20′, 10’×30′, etc.) in a straight row, one open side | 12 ft |
| Perimeter Booth | 10’×10′ or multiples, backed to the exhibit hall’s perimeter wall | 16 ft |
| Peninsula Booth | 20’×20′ minimum, 2 corners, 3 open sides | 20 ft |
| Island Booth | 20’×20′ minimum, 4 corners, 4 open sides | 20 ft |
| Split Island Booth | 20’×20′ minimum, 2 corners, 3 open sides, backs to another exhibitor | 20 ft |
Hanging Signs: Permitted only for island or peninsula booths of 400 sq. ft. or more; signs may hang up to 25 feet from floor to top and require a Hanging Sign Request Form with layout/specs submitted for Show Management approval.
Vehicle Displays: A minimum of 200 sq. ft. per displayed vehicle is required, with a Display Vehicle Reporting Form submitted to NADA in advance. Vehicle move-in/move-out is coordinated through Freeman.
Floor Plan Submission: Every exhibitor — even a 10’×10′ booth — must submit a Floor Plan Reporting Form and booth rendering to NADA by December 11, 2026. Enclosed and multi-story booths require an additional form. Interior Today LLC prepares your compliant floor plan and 3D rendering as part of every design package, so your submission sails through review.
Structure, Materials & Design for Your NADA Show Booth
| Wall Type | Description | Best For |
| Octonorm System | Modular aluminum frame system | Fast build, reusable multi-show exhibitors |
| MDF Panels | Medium density fiberboard, custom paint/print finish | Cost-efficient linear and perimeter booths |
| Laminated Plywood | Premium wood finish | Executive-style dealer-facing exhibits |
| Modular Aluminum | Lightweight, reconfigurable system | Multi-show automotive suppliers |
| No Walls (Island Booth) | Open flooring, fascia/truss, and interior elements only | 4-side open island and peninsula exhibits |
Flooring
Carpeting · Raised Wooden Flooring · Vinyl Finish · Laminate Flooring · Marble Finish · Ceramic Tiles
Ceiling
Open Ceiling (industrial look) · Truss Light (rigged overhead lighting for demo areas) · Branding Fascia (illuminated header sign for aisle visibility)
Design Styles
Modern · Minimalistic · Futuristic · Retro · Industrial · Luxury — automotive technology and F&I brands at NADA Show often favor Modern or Futuristic builds with integrated video walls and vehicle-display lighting; premium OEM-adjacent exhibitors lean Luxury with marble flooring and designer furniture.
Our Exhibition Stand Design Portfolio In Orlando
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.
Frequently Asked Questions (FAQ) — NADA Show 2027 Exhibition Stand Builder
Q1. When and where is NADA Show 2027?
NADA Show 2027 runs February 17–20, 2027 (Education & Events) with the Expo open February 18–20, at the Orange County Convention Center, West Concourse, 9800 International Drive, Orlando, FL 32819.
Q2. Is booth space still available for NADA Show 2027?
No — NADA Expo 2027 is officially sold out. Companies can join the official waitlist to be considered if additional space becomes available as the Expo floor evolves.
Q3. How much does NADA Show booth space cost?
Booth space is $42 per square foot, with a 50% deposit due at application and the final balance due by November 18, 2026. This rate does not include utilities, furniture, carpet, or rigging/material handling — those are ordered separately through Freeman.
Q4. Do I need a professional exhibition stand builder for NADA Show?
Yes — NADA does not provide booth structure, furniture, or graphics as part of your space cost, and every booth (even a 10×10) must submit a compliant floor plan and rendering by December 11, 2026. A dedicated booth builder like Interior Today LLC designs your stand, prepares the required NADA documentation, and installs on-site.
Q5. What booth types are available at NADA Show?
Linear/inline (10×10 and multiples), Perimeter, Peninsula (20×20 min, 3 open sides), Island (20×20 min, 4 open sides), and Split Island (backs to another exhibitor). Each has a different maximum height allowance — inline is capped at 12 ft, perimeter at 16 ft, and peninsula/island at 20 ft.
Q6. Can I have a hanging sign or display a vehicle in my booth?
Hanging signs require at least 400 sq. ft. in an island or peninsula configuration, up to 25 ft high, with an approved Hanging Sign Request Form. Vehicle displays require a minimum of 200 sq. ft. per vehicle and a separate Display Vehicle Reporting Form, both due by January 6, 2027.
Q7. When do I need to submit my booth floor plan?
Every exhibitor must submit a Floor Plan Reporting Form and booth rendering to NADA by December 11, 2026, regardless of booth size. Enclosed or multi-story booths require an additional form.
Q8. What is the exhibitor move-in and move-out schedule?
Move-in begins Monday, February 15, 2027, with installation complete by 5 p.m. Wednesday, February 17. All exhibit material must be removed by 5 p.m. Tuesday, February 23, 2027.
Q9. Can I set up my own booth, or do I need union labor?
Full-time employees of the exhibiting company may hand-carry materials and set up their own exhibit without assistance. Any additional labor beyond what your staff can provide must be ordered through the local IATSE union via the official Service Kit.
Q10. Who do I contact for booth space versus booth design and build?
Booth space applications and the official waitlist are managed directly by NADA (expo@nada.org). Booth design, NADA-compliant floor plans, fabrication, and installation are handled by your exhibition stand builder — contact Interior Today LLC for a free design consultation.
Furniture, Branding & Booth Features
| Category | Options We Provide |
| Branding & Graphics | Sunboard Graphics, Vinyl Graphics, Backlit Graphics, Fabric Prints, Flex Prints, 3D Lit Logos, LED Video Wall (Box Front) |
| Furniture Styles | Modern & Minimalist, Classic & Traditional, Luxury & Premium, Industrial |
| Furniture Items | Chairs, Sofas (single/double/triple/designer), Teapoy, Conference Table, Reception Counter, Brochure Stands, Centre Table, Barstool, Boss Chair, Display Shelves, Storage Cabinets |
| Lighting | Basic, Premium, Smart Lighting System, LED Lighting, Designer Lighting (audio/visual equipment must stay under 80 decibels and face inward per NADA rules — we design compliant AV zones) |
| Additional Spaces | Storage Room, Meeting Room (for private dealer conversations), Pantry, Reception Area |
| Premium Extras | Pantry Fit-Out, Glass Meeting Room, Hanging Structures (island/peninsula sign, up to 25 ft), Greenery & Décor, Branded Flooring Inlays |
Power Requirement: General expo lighting is furnished by the show; special lighting, spotlights, and equipment power must be ordered separately. We calculate your Single Phase or Three Phase power load for demo screens, LED walls, and vehicle displays and place your order through the official contractor ahead of deadlines.
Why Exhibitors Choose Interior Today LLC for NADA Show 2027
- NADA compliance expertise — booths engineered to the exact height limits, sightline rules, and floor-plan submission requirements for linear, perimeter, peninsula, and island configurations
- Vehicle-display and hanging-sign experience — we handle the structural and paperwork requirements for in-booth vehicles and 25-ft hanging signage
- Full turnkey service — 3D design, floor plan/rendering prep for NADA submission, fabrication, freight, installation, and dismantling (I&D)
- Orange County Convention Center know-how — familiar with West Concourse logistics, Freeman coordination, and Local IATSE labor rules
- On-time, on-budget delivery with a dedicated site supervisor through move-in, all show days, and move-out
Ready to build your exhibition stand for NADA Show 2027 Orlando?
Contact Interior Today LLC today for a free booth design consultation and 3D concept render — and let us help you prepare a design ready to go the moment your waitlist space is confirmed.
