MAGIC Fashion Trade Show 2027 Exhibit Booth Builder — Interior Today LLC | Custom Fashion Trade Show Stands Las Vegas and Nashville

MAGIC — organized by Fashion by Informa — is the most comprehensive fashion industry trade event in the world. With over 90 years of history behind it, MAGIC brings together apparel brands, footwear companies, accessories designers, lifestyle product makers, retail buyers, C-suite fashion executives, influencers, stylists, and press from across the globe for a series of annual B2B marketplace events in Las Vegasand Nashvil le.

The 2027 MAGIC season features two key events:

MAGIC Las Vegas 2027 — February 16–18, 2027 — the most comprehensive fashion industry event in the country, drawing 16,900+ attendees and 800+ brands across every major apparel, footwear, and accessories category.

MAGIC Nashville 2027 — May 11–12, 2027 — a two-day marketplace at Nashville’s Music City Center, featuring a curated selection of women’s fashion brands across apparel, accessories, and footwear.

MAGIC is not simply a trade show. It is the fashion industry’s primary commercial engine — the place where brands write orders, discover retail partners, build wholesale relationships, and set the commercial direction of the season ahead. With 80% buying power on the Las Vegas show floor and 83% buying power in Nashville, and more than 74% of buyers being top-level decision-makers including C-suite executives, presidents, and VPs, MAGIC is where fashion brands grow their business.

Your exhibition stand at MAGIC 2027 is your brand’s showroom, your storefront, and your sales headquarters — all in one space. At Interior Today LLC, we design and build custom fashion trade show booths and exhibition stands for brands exhibiting at MAGIC Las Vegas and MAGIC Nashville. We handle everything from first design concept through teardown, so your team arrives ready to sell, connect, and write orders from day one.

MAGIC 2027 — All Events at a Glance

Event	Dates	Venue	City	Attendees	Brands
MAGIC Las Vegas 2027	February 16–18, 2027	Las Vegas Convention Center (LVCC) area	Las Vegas, NV	16,900+	800+
MAGIC Nashville 2027	May 11–12, 2027	Music City Center	Nashville, TN	3,100+	240+

Organizer: Fashion by Informa Official Hotel Partner: onPeak — the only official hotel partner of MAGIC Industry Experience: 90+ years Total Network: 134,000+ attendees across all events Global Reach: All 50 U.S. states and 100+ countries represented

MAGIC Las Vegas 2027 — Key Facts and Show Statistics

Detail	Information
Event Name	MAGIC Las Vegas 2027
Organized By	Fashion by Informa
Dates	February 16–18, 2027
Duration	3 days
City	Las Vegas, Nevada
Official Hotel Partner	onPeak — compass.onpeak.com
Total Attendees	16,900+
Total Brands Exhibiting	800+
Buying Power on Floor	80%
Top Decision-Makers on Floor	74%+ (C-Suite, Presidents, VPs)
Countries / Regions Represented	80+
U.S. Regional Buyer Split — Western	46%
U.S. Regional Buyer Split — Southern	26%
New Buyers (first-time MAGIC attendees)	36%
Audience — Millennials and Gen Z	56%
Press Impressions (2025)	682+ Million
Social Media Impressions (2025)	9.2+ Million
Website Page Views	1+ Million
Total Attendees Across 2025 Events	36,700+
Retail Buyers on Floor (2025)	67%
Vegas Unlocked Discount Pass	Available — exclusive savings for attendees and exhibitors
Interactive Las Vegas Map	Available on MAGIC website

MAGIC Nashville 2027 — Key Facts and Show Statistics

Detail	Information
Event Name	MAGIC Nashville 2027
Dates	May 11–12, 2027
Duration	2 days
Venue	Music City Center
City	Nashville, Tennessee
Official Hotel Partner	onPeak — compass.onpeak.com
Total Attendees	3,100+
Total Brands Exhibiting	240+
Buying Power on Floor	83%
Top Decision-Makers on Floor	72%+ (C-Suite, Presidents, VPs)
Countries / Regions Represented	9
U.S. Regional Buyer Split — Southern	66%
U.S. Regional Buyer Split — Midwestern	24%
Event Format	Non-stop shopping, networking, and entertainment — 2 days
Focus	Women’s apparel, accessories, and footwear — new immediates + holiday first look
Communities Featured	Nashville Local, Gameday, Sustainable, Private Label, Minority-Owned, Western, Women-Owned, Emerging
Sustainability Commitment	Yes — MAGIC Nashville actively promotes sustainable fashion

The Full MAGIC Network — Scale, Reach, and Buying Power

No other fashion trade event comes close to the combined scale of the MAGIC network. These numbers represent the most current published data from Fashion by Informa.

Metric	Number
Total Annual Attendees Across All Events	134,000+
Total Attendees Across 2025 Events	36,700+
Retail Buyers on Floor (2025)	67%
Millennials and Gen Z in Audience	56%
Press Impressions (2025)	682+ Million
Social Media Impressions (2025)	9.2+ Million
Website Page Views	1+ Million
U.S. States Represented	All 50
Countries Represented	100+
New Buyers (first-time MAGIC attendees)	36%
Years in Operation	90+

Event-by-Event Comparison

Event	Attendees	Brands	Buying Power	Decision-Makers
MAGIC Las Vegas 2027	16,900+	800+	80%	74%+
MAGIC Nashville 2027	3,100+	240+	83%	72%+

Who Attends MAGIC Fashion Trade Show 2027?

MAGIC draws the full professional fashion ecosystem — from emerging brand founders to global retail chain buyers. Every attendee is a working fashion industry professional.

Attendee Type	Role at MAGIC
Retail Buyers	Source new brands and collections for their stores and chains
Boutique Owners	Discover emerging and established brands for independent retail
Department Store Buyers	Evaluate wholesale collections and place volume orders
C-Suite Retail Executives	Oversee brand selection, category strategy, and wholesale relationships
Presidents and VPs of Merchandising	Make final purchasing and brand partnership decisions
Apparel Brand Founders and CEOs	Showcase collections, meet buyers, and write orders
Footwear Brand Representatives	Present seasonal collections to wholesale buyers
Accessories Designers and Brands	Display products across jewelry, bags, hats, and lifestyle categories
Fashion Influencers	Discover new brands for content, partnerships, and audience recommendations
Stylists	Source pieces for clients, editorial, and celebrity dressing
Fashion Press and Media	Cover new brands, trends, and industry movement
International Fashion Buyers	Source U.S. brands for global retail distribution
Sustainable and Emerging Brand Founders	Access the fashion industry’s most comprehensive buyer audience
Women-Owned Brand Founders	Leverage MAGIC’s diversity communities for targeted buyer connections

Product Categories Exhibited at MAGIC 2027

MAGIC Las Vegas is the most diverse fashion marketplace in the industry. With 800+ brands across every major category of women’s fashion and lifestyle, buyers can shop the entire market in three days.

MAGIC Las Vegas 2027 — Exhibit Categories

Category	What It Includes
Trend	Fashion-forward, on-trend women’s apparel and collections
Young Contemporary	Casual, accessible women’s fashion targeting Millennial and Gen Z consumers
Modern Sportswear	Athleisure, active, and lifestyle-driven apparel
Accessories	Jewelry, handbags, hats, scarves, belts, and fashion accessories
Footwear	Women’s shoes, boots, sandals, and specialty footwear
Home, Gift & Beauty	Lifestyle products, home decor, beauty, and giftable items
Kids	Children’s apparel and accessories
Contemporary	Premium and contemporary women’s collections

MAGIC Nashville 2027 — Exhibit Categories

Category	What It Includes
Young Contemporary	Accessible women’s fashion at moderate price points
Trend	On-trend collections with strong retail appeal
Modern Sportswear	Active and lifestyle-driven apparel for Southern and Midwestern retailers
Accessories	Fashion accessories across jewelry, bags, and footwear-adjacent categories
Footwear	Women’s footwear for the Southern and Midwestern retail market
Home, Gift & Beauty	Lifestyle and giftable products
New Immediates	Products available for immediate delivery to retail
Local Collections	Nashville and regionally inspired brands
First Look at Holiday	Early holiday preview collections

MAGIC Nashville 2027 — Communities and Special Collections

MAGIC Nashville is built around a series of distinct brand communities that allow buyers to shop with purpose and brands to be discovered by the right retail audience.

Community	Description	Best For
Nashville Local	Locally inspired brands rooted in Nashville and Southern culture	Regional retailers and boutiques with Southern identity focus
Gameday	Sports-inspired and team-affiliated fashion	Retailers serving sports and collegiate markets
Sustainable	Eco-conscious, ethical, and environmentally responsible fashion brands	Buyers sourcing sustainable collections for their retail floor
Private Label	Private label manufacturing and design-for-retail collections	Retailers seeking exclusive, brandable product lines
Minority-Owned	Brands owned and operated by minority entrepreneurs	Buyers and retailers committed to diversity-sourcing initiatives
Western	Western-inspired apparel, boots, and accessories	Western wear retailers and boutiques
Women-Owned	Brands founded and led by women	Buyers aligned with women’s entrepreneurship and women-forward retail
Emerging	New-to-market brands making their MAGIC debut	Buyers seeking fresh, undiscovered collections ahead of the competition

Sponsorship and Partnership Opportunities at MAGIC 2027

MAGIC offers a comprehensive set of partnership and sponsorship programs for companies that want to extend their brand presence beyond their exhibit space.

Partnership Type	Description	Best For
Networking Spaces	Sponsor a lounge or happy hour — attendees recharge and learn about your products	Brands seeking extended engagement beyond the booth
Thought Leadership	Host a live panel discussion with industry experts — share trends and insights	Brands positioning as industry authorities
Bespoke Collaborations	Custom on- or off-floor opportunity designed specifically for your brand	Companies with unique activation ideas or specific audience targeting
Digital Marketing	Website ads, email placements, and social media amplification across MAGIC channels	Brands wanting pre-show and post-show visibility
Exhibit Hall Resources	Sponsor show bags, charging stations, water dispensers, and other branded resources	High-visibility brand logo placements in high-traffic areas
Event Signage	Brand signage inside and outside the exhibit halls for maximum audience exposure	Companies wanting maximum reach across all MAGIC attendees

MAGIC Partnership Process

Step	Action
Step 1 — Submit an Inquiry	Tell MAGIC about your brand and sponsorship goals
Step 2 — Align on Strategy	MAGIC team identifies the best sponsorship opportunities for your goals
Step 3 — Custom Solution	MAGIC develops a tailored partnership designed for measurable ROI
Step 4 — Execute Seamlessly	MAGIC team handles every detail from start to finish

Contact for Sponsorships: Connect through the official MAGIC website at magiconline.com or through Fashion by Informa’s partnership team.

Hotel and Travel — Official Partners for MAGIC 2027

Detail	Information
Official Hotel Partner	onPeak — the ONLY official hotel partner of MAGIC
Las Vegas Booking Link	compass.onpeak.com/e/12607027/in/category/42461
Nashville Booking Link	compass.onpeak.com/e/12608208
Third-Party Warning	No other third-party hotel booking companies are endorsed by MAGIC — financial agreements with unauthorized parties are not protected

Benefits of Booking Through onPeak

Benefit	Detail
Best Rate Guarantee	Lowest rates, guaranteed — no third party can offer a better protected rate
No Upfront Costs	Book now, pay later — no fees or immediate payment required
Loyalty Rewards	Earn hotel loyalty program points on your booking
Flexibility	Make adjustments without penalty if plans change
Support	onPeak team available before, during, and after your trip
Zero Risk	Bookings are protected by event management — third-party bookings are not

MAGIC Las Vegas 2027 — Venue and City Information

Detail	Information
Event	MAGIC Las Vegas 2027
Dates	February 16–18, 2027
City	Las Vegas, Nevada
Nearest Airport	Harry Reid International Airport (LAS)
Transportation Options	Taxi, rideshare, Las Vegas Monorail, rental car
Vegas Unlocked Pass	Exclusive discounts on dining, entertainment, attractions, and more
Vegas Unlocked Provider	Las Vegas Convention & Visitors Authority
Discount Pass Format	Text and email delivery — no app required
Interactive City Map	Available on MAGIC website — curated music, food, drinks, shopping

MAGIC Nashville 2027 — Venue and City Information

Detail	Information
Event	MAGIC Nashville 2027
Dates	May 11–12, 2027
Venue	Music City Center
City	Nashville, Tennessee
Nearest Airport	Nashville International Airport (BNA)
Event Format	2 days — non-stop shopping, networking, and entertainment
Key Focus	Women’s fashion — new immediates, local collections, holiday first look
Official Hotel Partner	onPeak — compass.onpeak.com/e/12608208
Sustainability Focus	MAGIC Nashville is committed to sustainable fashion and a brighter future

Las Vegas Discounts and Perks for MAGIC Attendees and Exhibitors

MAGIC Las Vegas 2027 attendees and exhibitors have access to exclusive show rate discounts at dozens of Las Vegas entertainment, dining, and attraction venues through the Vegas Unlocked pass.

Entertainment Discounts

Category	Venues
Cirque du Soleil Shows	KA, Mad Apple, Michael Jackson ONE, Mystere, “O”
Major Headliners	Mariah Carey, Maroon 5, Shania Twain, Donny Osmond, RuPaul, Rod Stewart
Magic and Comedy	David Copperfield, Criss Angel MINDFREAK, Carrot Top, Jeff Dunham, Mac King, Mat Franco, The Magic of Jen Kramer
Las Vegas Originals	Brad Garrett’s Comedy Club, Fantasy, iLuminate, Tape Face, Terry Fator, Wayne Newton, Tournament of Kings
Theatrical	Blue Man Group, Magic Mike, Menopause the Musical, The Potted Potter

Dining Discounts

Restaurant	Location
Azul Mezcal & Tequila Lounge	Fontainebleau Las Vegas
Balla Italian Soul	SAHARA Hotel & Casino
Chez Bon Bon	Fontainebleau Las Vegas
Mon Ami Gabi	Paris Las Vegas
Rosa Mexicano	Las Vegas
Hard Rock Cafe	Las Vegas
The Crack Shack	Las Vegas
KAMU Ultra Karaoke	Las Vegas
Flight Club Social Darts	Las Vegas
The Noodle Den	SAHARA Hotel & Casino
Prendi Cafe	SAHARA Hotel & Casino
Tangier	SAHARA Hotel & Casino

Attractions and Experiences

Attraction	Type
High Roller Wheel	Iconic Las Vegas observation wheel
Sphere	Immersive entertainment experience
Eiffel Tower Experience	Paris Las Vegas landmark
Fly LINQ	Zip line over the Las Vegas Strip
FlyOver Las Vegas	Immersive flight experience
Area 15 / Meow Wolf’s Omega Mart	Immersive art and entertainment complex
Immersive Van Gogh	Art experience
Immersive Disney Animation	Family-friendly art experience
Museum of Illusions	Interactive visual experience
Shark Reef Aquarium	Mandalay Bay aquarium
Bodies…The Exhibition	Educational anatomy exhibition
Titanic: The Artifact Exhibition	Historical exhibition
Bellagio Gallery of Fine Art	Fine art gallery
The Mob Museum	Las Vegas history and crime museum
Allegiant Stadium Tours	NFL stadium tours

Shopping Discounts

Shopping Destination	Location
Grand Canal Shoppes	The Venetian Resort
Miracle Mile Shops	Planet Hollywood
Morris & Co.	Fontainebleau Las Vegas

Tours and Transportation

Provider	Service
Pink Jeep Tours	Las Vegas and surrounding area tours
Papillon Helicopters	Helicopter tours — Grand Canyon and Las Vegas Strip
Big Bus Tours	Hop-on hop-off sightseeing
Hoover Dam Rafting Adventure	Half-day Grand Canyon and river experience
Best ATV Tours	Off-road adventures
GoCar Las Vegas Tours	Self-guided GPS tours
Taste Buzz / Lip Smacking / Finger Licking Foodie Tours	Culinary tours
Sun Buggy Fun Rentals	Off-road vehicle rentals
Las Vegas Monorail	Strip transportation

Vegas Unlocked Pass — Exclusive Exhibitor Discounts

Step	Action
Step 1	Sign up for the Vegas Unlocked Pass at the official MAGIC registration portal
Step 2	Receive your savings pass via text and email — no app download required
Step 3	Redeem offers using easy instructions included with each offer
Provider	Las Vegas Convention & Visitors Authority
Who Qualifies	All MAGIC Las Vegas 2027 attendees and exhibitors
Cost	Free — included with MAGIC registration

MAGIC by the Numbers — 90 Years of Fashion Industry Authority

Milestone	Detail
Founded	90+ years ago
Industry	Fashion — apparel, footwear, and accessories — B2B
Organizer	Fashion by Informa
Annual Events	Las Vegas (February) + New York (September) + Nashville (May)
Total Annual Network	134,000+ attendees
Global Reach	All 50 U.S. states + 100+ countries
New Buyer Growth	36% of attendees are first-time MAGIC buyers
Media Authority	682+ million press impressions
Digital Authority	9.2+ million social media impressions
Description	Most comprehensive fashion industry trade event in the world

Why Your MAGIC Trade Show Booth Design Is Your Brand’s Most Powerful Sales Tool

MAGIC 2027 is where the fashion industry does its most important commercial work of the year. At MAGIC Las Vegas, 16,900+ fashion professionals pack the floor across three days — buyers with open-to-buy budgets, retail executives with seasonal sourcing goals, and independent boutique owners ready to discover their next bestselling brand. In Nashville, 3,100+ buyers arrive specifically to shop the curated women’s collections on the floor.

These are not window shoppers. At MAGIC Las Vegas, 80% of the people on the floor carry buying power. More than 74% are C-suite executives, presidents, and VPs. In Nashville, that buying power rises to 83%. These buyers came to MAGIC to spend money on the brands that catch their attention and earn their trust.

That trust begins the moment they see your booth.

Fashion is a visual industry in a way that very few other sectors are. The retail buyers walking the MAGIC floor are professionally trained to evaluate visual presentation — it is the core skill of their job. They assess color, styling, proportions, brand identity, and product presentation instinctively. A booth that does this well communicates that the brand inside it understands its customer, its market, and its positioning. A booth that looks generic, underdeveloped, or visually inconsistent with the brand’s product sends the opposite message — before a single garment is touched or a line sheet is opened.

At MAGIC, where 800+ brands in Las Vegas are competing for the attention of the same pool of buyers over three days, your booth is not just your display space. It is your first, most visible, and most lasting piece of brand communication.

There is another dynamic unique to MAGIC that makes booth design even more commercially critical. With 36% of MAGIC attendees being first-time buyers — and 80+ countries represented at the Las Vegas show — a significant portion of the buyers walking your booth have never encountered your brand before. Your stand is their first impression. The brands that invest in a presentation that matches their product quality and brand identity consistently report stronger new account openings, more productive buyer conversations, and a noticeably higher rate of buyers stopping compared to those working from generic or underdeveloped displays.

Interior Today LLC — Fashion Exhibit Booth Builder for MAGIC 2027

Interior Today LLC is a custom exhibition stand design and build company. We work with women’s apparel brands, footwear companies, accessories designers, lifestyle product makers, contemporary fashion labels, emerging brands, and established fashion companies exhibiting at MAGIC Las Vegas and MAGIC Nashville.

We understand the fashion trade show environment in a way that generic exhibit builders do not. Fashion booths are not product warehouses — they are brand worlds. Every design decision — the color palette, the fixture selection, the lighting approach, the graphic language, the product display method — communicates something about the brand and its customer. We design those decisions intentionally, always starting from your brand’s visual identity, your product, and the buyer audience you are trying to connect with.

Whether you are a contemporary women’s label showing at MAGIC Las Vegas for the first time, an established accessories brand scaling to a larger footprint, or a sustainable fashion company using MAGIC Nashville to break into the Southern retail market, Interior Today LLC builds the stand that puts your brand in the best possible position to connect with the buyers who came to MAGIC to find you.

Our service is completely turnkey. We design, fabricate, deliver, install, support your team during the show, and fully dismantle and remove your stand after the last show day closes. You arrive at MAGIC ready to sell. We handle everything else.