Las Vegas Souvenir & Resort Gift Show 2026: Complete Exhibitor Guide + Build Your Trade Show Booth with Interior Today LLC
Event: Las Vegas Souvenir & Resort Gift Show 2026
Dates: October 6–9, 2026
Venue: Las Vegas Convention Center, South Hall, Las Vegas, NV
Website: lvsouvenirshow.com
Special Milestone: Celebrating 20 Years — Viva 20 Years!
What Is the Las Vegas Souvenir & Resort Gift Show?
The Las Vegas Souvenir & Resort Gift Show, also known as the LV Souvenir Show, is the nation’s largest resort and souvenir trade event, held annually at the Las Vegas Convention Center. Produced by Clarion Events, the show connects souvenir manufacturers, gift product suppliers, resort merchandise brands, and wholesale gift companies directly with the retail buyers who stock gift shops, resort stores, national park retailers, zoos, aquariums, hotel boutiques, airport stores, and tourist destination outlets across the country and beyond.
The 2026 edition is an especially significant one — it marks the show’s 20th anniversary, celebrated under the theme “Viva 20 Years.” Two decades of bringing the gift, resort, and souvenir industry together in Las Vegas makes this year’s event the most anticipated edition yet, and the show floor is expected to be more energetic, more packed with buyers, and more competitive than ever.
If you sell souvenirs, resort apparel, gifts, novelties, food and confections, jewelry, home décor, or any product that ends up in a gift shop, tourist attraction, or resort store, the Las Vegas Souvenir & Resort Gift Show 2026 is where your next buyers are waiting to meet you.
Why the Las Vegas Souvenir & Resort Gift Show Is the Most Important Event in the Souvenir and Gift Industry
The souvenir and resort gift market is driven by seasonal buying decisions, visual merchandising trends, and direct supplier-to-buyer relationships. Buyers from resort chains, national park concessionaires, zoo and aquarium gift shops, airport retailers, and tourist attraction stores come to this show specifically to source new products for the season ahead. They arrive ready to place orders, discover new brands, and build supplier relationships.
For exhibitors, this is not just a networking event — it is a direct sales opportunity. The buyers walking the floor of the Las Vegas Convention Center South Hall in October are the same people who decide what products fill gift shop shelves at some of the most visited tourist destinations in America. Being there with a professional, well-designed exhibit stand is one of the most direct paths to growing your wholesale business.
The show also features the exclusive MATCH! program, a curated buyer-seller meeting format that gives exhibitors guaranteed face-to-face time with pre-qualified buyers. This is a layer of business development value that most trade shows simply do not offer.
Las Vegas Souvenir & Resort Gift Show 2026 – Key Show Details
The show runs for four full days, October 6 through 9, 2026, at the South Hall of the Las Vegas Convention Center. The venue is one of the largest and most well-equipped convention facilities in the world, giving exhibitors and buyers alike a world-class show floor experience.
The show is produced by Clarion Events and the show director is April Holinek, reachable at april.holinek@clarionevents.com or 678-370-0326. Senior Sales Managers David Gilfoyle (415-725-1182) and Marni Golden Vinci (203-242-8712) handle exhibitor and sponsor inquiries.
The official show hashtag is #LVSOUVENIRSHOW and the show website is lvsouvenirshow.com.
Who Attends the Las Vegas Souvenir & Resort Gift Show?
The buyer audience at this show is one of the most targeted in the wholesale gift and souvenir industry. Registered buyers include resort gift shop buyers and managers, national park retail concessionaires, zoo and aquarium merchandise managers, hotel and casino gift shop buyers, airport retailer buyers, tourist attraction souvenir store owners, beach and coastal gift shop operators, and regional souvenir and novelty retailers.
These are active purchasing professionals who come to Las Vegas specifically to discover new products and finalize buying decisions for their upcoming season. The show attracts over 3,100 registered buyer contacts in its email marketing database alone, giving exhibitors significant pre-show reach even before the doors open.
Exhibiting at the Las Vegas Souvenir & Resort Gift Show 2026
New Exhibitor Package
First-time exhibitors have access to an exclusive New Exhibitor Package priced at just $275, designed to give debut brands a powerful entrance into the show. This package includes a prominent “New Exhibitor” callout on your online exhibitor listing, an invitation to an exclusive New Exhibitor Breakfast with select key buyers and associations, a floor sticker identifying your company as a new exhibitor, participation in the New Exhibitor Product Preview Area for enhanced product visibility in the buyers lounge, an automatic upgrade to the Silver Digital Package, a listing on the New Exhibitor Stand-Alone Sign at the show entrance, and exclusive MATCH! Meetings access at a discounted rate of 3 meetings for just $1,000.
New exhibitors also get exclusive marketing discounts — a social media post for $100 (normally $150 to $250) and a product newsletter feature for just $50. Ongoing promotions in emails, on the event website, and across social media are included in this package, making it one of the best-value first-show packages in the gift trade show calendar.
Digital Listing Packages
Every exhibitor at the LV Souvenir Show gets a Basic digital listing included with their booth, but upgrading your listing dramatically increases your visibility to buyers who research exhibitors before they ever step onto the show floor.
The Basic listing is included and covers 10 product categories, a 250-character company description, 1 show special, a website URL, and your company logo.
The Silver Package at $375 expands to 15 product categories, a 2,000-character description, 4 show specials, 2 press releases, 4 digital product showcase entries with product images and descriptions, and your website and logo.
The Gold Package at $650 adds unlimited product categories, a 3,000-character description, 10 show specials, 5 press releases, 10 digital product showcase entries, a Social Media Spotlight featuring your product image promoted on the show’s Facebook, Instagram, and LinkedIn channels, and email promotion with product image inclusion in a pre-show product preview email to all pre-registered attendees including VIP buyers.
The Platinum Package at $1,200 is the most comprehensive option and adds 15 show specials, 10 press releases, 15 digital product showcase entries, Show Daily Logo Inclusion in daily eblasts going to all pre-registered buyers and prospects, a Product Preview Guide Product Listing with your listing, description, company name, and booth number in the printed and digital Product Preview Guide, and a Dedicated Email Blast sent exclusively to all pre-registered buyers.
The MATCH! Program – Guaranteed Buyer Meetings
One of the most powerful and unique features of the Las Vegas Souvenir & Resort Gift Show is the MATCH! Program. This is a customized meeting experience that places your brand directly in front of top souvenir and resort buyers based on mutual product interest. Unlike general trade show floor traffic, MATCH! delivers guaranteed face-to-face meetings with pre-qualified buyer delegates who include leading souvenir and resort buyers, concessionaires, zoo and aquarium retailers, and national park gift shop buyers who are actively sourcing products.
The 10 Meeting Package is priced at $3,000 and is the best-value option, guaranteeing 10 pre-scheduled face-to-face meetings. Additional meetings beyond the package can be added at $400 per meeting. The 5 Meeting Package is $2,000. New exhibitors who have purchased the New Exhibitor Package can access the exclusive 3 Meeting Package at $1,000.
All MATCH! packages include company branding on the website and MATCH! platform, access to buyer profiles before the show, concierge service, access to the MATCH! Networking Lounge, participation in the MATCH! Lounge Product Preview Area, the MATCH! Breakfast, booth recognition, and the option to include product samples in the MATCH! Buyer Goody Bag.
Sponsorship Opportunities at LV Souvenir Show 2026
The 20th anniversary of the Las Vegas Souvenir & Resort Gift Show makes this year’s sponsorship packages particularly valuable. Brands celebrating alongside the show can tap into the event’s milestone marketing across email, social, press, and on-site signage. Here is a complete overview of what is available:
The 20th Anniversary Sponsorships are three-tier packages created specifically for this milestone edition. The Legacy Sponsor package at $5,000 delivers a value of $9,000 and includes a website banner placement, dedicated email blast, dedicated social media feature, inclusion in the press release with quotes, a Sponsors Spotlight in the post-event thank you email, group social media recognition, inclusion in the Product Preview Guide Collective Sponsors Page with logo and website, premium top position on the Anniversary Step and Repeat backdrop, and additional onsite signage. The Milestone Sponsor at $3,000 (value $5,500) includes most of the same with a middle position on the step and repeat. The Commemorative Sponsor at $1,500 (value $4,500) includes the essentials including post-event email spotlight, social media recognition, website sponsor page listing, and step and repeat logo placement.
Other notable sponsorships include the Happy Hour on the show floor at $3,500 plus costs, which includes 200 drink tickets and branded signage — perfect for driving high-traffic to your booth during the most social hour of the show day. The Connect Buyer Lounge Sponsor at $1,500 places your logo on hanging banners in the lounge and lets you distribute promotional materials directly to buyers as they relax. The Official T-Shirt Sponsor at $2,000 gets your brand on 750 shirts distributed across all four show days plus a post-show email to all verified attendees. The Official Water Bottle Sponsor at $2,000 works the same way with 750 bottles plus a post-show email. The Shuttle Bus Sponsorship at $1,000 puts your logo and booth number on show shuttle bus signage, reaching buyers before they even step through the doors.
The Popcorn Social and Cookie Break are priced at $650 per day plus costs and are fun, buyer-engagement activations that create foot traffic and dwell time near your booth in a casual setting. The MATCH! Lounge Coffee Sponsor at $500 places your logo around the MATCH coffee area — one of the highest-traffic networking spots in the entire show.
Print Advertising at the LV Souvenir Show 2026
The show offers two major print publications that reach buyers before, during, and after the event.
The Product Preview Guide is a key buyer resource that is mailed directly to past and prospective buyers before the show, featured digitally on the show website with product images linked to your exhibitor listing, heavily promoted via show emails to all pre-registered and prospective attendees, and amplified on social media. A full-page color ad in the Product Preview Guide is $1,650, a half-page is $1,350, a quarter-page is $1,000, and a product image inclusion is $350. The bonus distribution deadline for inclusion in the Souvenirs, Gifts & Novelties magazine show preview is May 6, 2026. The final deadline without bonus distribution is June 12, 2026.
The Show Directory is the on-site guide buyers carry with them while walking the floor. Full-page ads in the Show Directory are $1,000, half-page ads are $750, and premium positions including back cover, inside front cover, and inside back cover are each $1,650. The Show Directory deadline is August 13, 2026.
For exhibitors looking to bundle, the Blackjack Package at $2,200 combines a full-page color ad in both the Product Preview Guide and Show Directory, with a free Product Preview Guide product listing included — saving $900 off regular pricing. The Poker Package at $1,700 does the same for half-page ads with a discounted product listing add-on, saving $500.
Digital and Mobile Advertising Options
The LV Souvenir Show Mobile App is promoted to all attendees in the month leading up to the show and is a powerful channel for reaching buyers as they plan their visit. App sponsorships include Banner Ads at $2,500 (limited to 4 sponsors), Homepage Blocks at $3,000 (limited to 4 sponsors), and Push Notifications at $350 each or $1,000 for a package of 3 (limited to 4 sponsors).
Email marketing options include the Dedicated Company Spotlight at $1,500, which sends a fully customized email from your brand to the entire pre-registered buyer list of 3,100-plus contacts in the weeks before the show. The Show Daily Product Spotlight at $500 features your product in one of the morning eblasts sent each day before the show floor opens, with an audience of approximately 3,100 buyers and prospects. The Product Preview Pre-Show Email at $300 gets your product into one of four weekly pre-show emails deployed in the four weeks before the event, with each email highlighting only 8 products — a tight, curated format that ensures visibility.
Social Media Posts start at $150 for a pre-show dedicated post on the show’s Facebook, Instagram, and LinkedIn channels (combined annual impressions across all three platforms exceed 209,000), and $250 for a post during the live event.
The Floorplan Map Featured Ad at $750 places your brand on the printed floor map handed to every registered buyer, with your booth highlighted on the map and a QR code linking to your chosen URL. The deadline is September 23, 2026.
Enquiry for Trade Show Booth
Our Exhibition Stand Design Portfolio In Las Vegas, Nevada.
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.
Frequently Asked Questions About the Las Vegas Souvenir & Resort Gift Show 2026
Q.1 What is the Las Vegas Souvenir & Resort Gift Show?
Ans.1 The Las Vegas Souvenir & Resort Gift Show is the nation’s largest resort and souvenir trade event, held annually at the Las Vegas Convention Center South Hall. It connects souvenir manufacturers, gift product suppliers, and resort merchandise brands directly with retail buyers from resort stores, national parks, zoos, aquariums, hotel boutiques, airport retailers, and tourist attraction gift shops.
Q.2 When and where is the Las Vegas Souvenir & Resort Gift Show 2026?
Ans.2 The show runs from Tuesday, October 6 through Friday, October 9, 2026 at the Las Vegas Convention Center, South Hall, Las Vegas, Nevada. The official website is lvsouvenirshow.com.
Q.3 What is special about the 2026 LV Souvenir Show?
Ans.3 The 2026 edition marks the show’s 20th anniversary, celebrated under the theme “Viva 20 Years.” Special 20th Anniversary Sponsorship packages are available at three tiers — Legacy ($5,000), Milestone ($3,000), and Commemorative ($1,500) — all offering significant value for brands that want to be part of the milestone celebrations.
Q.4 Who attends the Las Vegas Souvenir & Resort Gift Show?
Ans.4 Buyers at the LV Souvenir Show include souvenir and resort retail buyers, national park concessionaires, zoo and aquarium merchandise managers, hotel gift shop buyers, airport retail buyers, beach and tourist destination store operators, and specialty gift retailers. They come specifically to source new products for upcoming seasons.
Q.5 Is there a special package for first-time exhibitors at the LV Souvenir Show?
Ans.5 Yes. The New Exhibitor Package is priced at $275 and includes a prominent new exhibitor callout on your listing, an exclusive New Exhibitor Breakfast with key buyers, a floor sticker identifying your company, participation in the New Exhibitor Product Preview Area, an automatic upgrade to the Silver Digital Package, a listing on the new exhibitor sign at the show entrance, and exclusive MATCH! Meetings access at a discounted rate of 3 meetings for $1,000.
Q.6 What is the MATCH! Program at the LV Souvenir Show?
Ans.6 MATCH! is the show’s curated buyer-seller meeting program that delivers guaranteed face-to-face meetings with pre-qualified resort and souvenir buyers, concessionaires, zoo retailers, aquarium gift shop buyers, and national park retail buyers who are actively sourcing products. The 10 Meeting Package is $3,000, the 5 Meeting Package is $2,000, and new exhibitors can access the 3 Meeting Package for $1,000.
Q.7 What digital listing packages are available for exhibitors?
Ans.7 Listing tiers range from a free Basic listing (included with your booth) through Silver at $375, Gold at $650, and Platinum at $1,200. Higher tiers unlock more product categories, longer descriptions, social media spotlights, email promotions to 3,100-plus pre-registered buyers, and dedicated email blast capabilities.
Q.8 What advertising options are available at the LV Souvenir Show 2026?
Ans.8 Advertising options include print ads in the Product Preview Guide and Show Directory (ranging from $750 for a half-page Show Directory ad to $1,800 for exclusive inside cover positions in the Product Preview Guide), Floorplan Map Featured Ads at $750, Mobile App Banner Ads at $2,500, Homepage Blocks at $3,000, Push Notifications from $350 each, Dedicated Company Spotlight eblasts at $1,500, Show Daily Product Spotlight at $500, Product Preview Pre-Show Emails at $300, and social media posts from $150.
Q.9 What on-site signage options are available at the LV Souvenir Show?
Ans.9 On-site signage options include Hanging Banners above your booth starting at $1,500, Door and Window Decals at $1,200 per decal, Stand Alone Meterboards at $1,200, Floor Decals (3 stickers) at $1,200, and Hall Aisle Sign Sponsorship featuring your logo on 3 aisle signs for $10,000 (note: this option was sold for the 2026 show at time of publishing).
Q.10 What is the Product Preview Guide and why does it matter?
Ans.10 The Product Preview Guide is a key buyer resource published before the show. It is mailed directly to past and prospective buyers, published digitally on the show website, promoted heavily in show emails to 3,100-plus pre-registered and prospective attendees, and amplified on social media channels. A product listing in the guide means buyers can discover and research your brand before they even arrive in Las Vegas. An early submission by May 6, 2026 also qualifies for bonus distribution in the September/October issue of Souvenirs, Gifts & Novelties magazine.
Q.11 How do I contact the Las Vegas Souvenir & Resort Gift Show organizers?
Ans.11 Show Director April Holinek can be reached at april.holinek@clarionevents.com or 678-370-0326. Senior Sales Managers David Gilfoyle (david.gilfoyle@clarionevents.com, 415-725-1182) and Marni Golden Vinci (marni.vinci@clarionevents.com, 203-242-8712) handle sponsorship and exhibiting inquiries.
Q.12 How do I build a custom trade show booth for the Las Vegas Souvenir & Resort Gift Show?
Ans.13 Contact Interior Today LLC at interiortoday. We specialize in custom exhibit stand design and construction for wholesale gift shows, souvenir trade events, resort industry exhibitions, and product trade shows across the United States including the Las Vegas Souvenir & Resort Gift Show at the Las Vegas Convention Center. We handle everything from design through on-site setup and teardown.
Q.14 How early should I start planning my LV Souvenir Show booth?
Ans.14 For an October show in Las Vegas, we recommend starting your booth planning conversation with Interior Today LLC no later than June or July 2026. Custom booth builds require time for design, approval, fabrication, and Las Vegas logistics. The earlier you plan, the stronger the result. Contact us at interiortoday.us to get started today.
Q.15 What kind of booth works best for a souvenir and gift trade show?
Ans.15 A booth designed for the souvenir and gift market needs to function more like a well-merchandised retail display than a traditional corporate exhibit. It should have strong product visibility, organized category sections, inviting open entry points, clear brand graphics, and the ability to showcase product lines effectively to buyers who are making inventory decisions on the spot. Interior Today LLC designs booths that balance visual retail merchandising with professional trade show branding — exactly what the LV Souvenir Show audience responds to.
Build Your Las Vegas Souvenir & Resort Gift Show Booth with Interior Today L LC
The Las Vegas Souvenir & Resort Gift Show is a buyer-driven event. The people walking the South Hall of the Las Vegas Convention Center in October are professional purchasing agents and retail buyers with real budgets and real buying authority. They are visual shoppers by trade — they buy products that catch the eye, and they are drawn to suppliers whose presentations reflect quality and professionalism. If your booth looks like an afterthought, you will be treated like one.
This is exactly why working with a professional trade show booth builder for the LV Souvenir Show is not a luxury — it is a competitive necessity.
Interior Today LLC is a professional exhibit stand contractor and custom trade show booth builder serving exhibitors at wholesale gift shows, souvenir trade events, resort industry exhibitions, and consumer product trade shows across the United States, including the Las Vegas Souvenir & Resort Gift Show at the Las Vegas Convention Center.
We design and build custom trade show booths that are specifically engineered to attract buyer attention, display your products in their best light, communicate your brand’s identity clearly, and give your sales team a professional, functional environment where wholesale orders get written and supplier relationships are formed.
For a visual, product-forward event like the LV Souvenir Show, booth design is everything. Your display needs to function like a store — organized product categories, clear sightlines, inviting entry points, and brand graphics that tell your story in seconds. Interior Today LLC designs booths that think like retail displays and look like brands that belong in the gift shop of a world-class resort.
Our services for LV Souvenir Show exhibitors include full custom exhibit stand design and fabrication tailored for the Las Vegas Convention Center South Hall floor plan and specifications, product display structures and wall systems for souvenir, apparel, gift, novelty, and confection product lines, custom branded graphics and large-format printing, modular and reusable booth systems for companies that exhibit at multiple wholesale gift and resort trade shows throughout the year, on-site setup and professional dismantling within show schedule timelines, and complete project management from design concept through final installation.
Las Vegas is one of our core markets. We know the Las Vegas Convention Center, we understand the logistics of building and dismantling in this facility, and we have experience serving exhibitors at major trade shows held in this venue throughout the year.
Whether you are taking your first booth at the LV Souvenir Show or scaling up your presence for the 20th anniversary edition, Interior Today LLC is the booth builder that will make your brand stand out.
Visit interiortoday or contact our team today to start planning your Las Vegas Souvenir & Resort Gift Show 2026 booth. For an October event in Las Vegas, we recommend starting the conversation no later than June or July at the absolute latest.
On-Site Sponsorships and Visibility Add-Ons
The LV Souvenir Show offers a rich menu of on-site brand activation opportunities beyond the booth itself.
The Hanging Banner sponsorship starting at $1,500 plus costs places a large-format overhead banner above your booth so buyers can spot your brand from across the entire show floor. The deadline for banner arrival is September 25, 2026.
Door and Window Decals at $1,200 per decal put your graphics on the convention center entrance windows and doors — one of the first things every attendee sees upon arrival. The deadline is August 14, 2026.
Stand Alone Meterboards at $1,200 plus costs place double-sided branded signage in high-traffic lobby areas and main show floor aisles. The deadline is August 14, 2026.
Floor Decals at $1,200 include 3 custom floor sticker placements in key areas throughout the show floor, literally guiding buyers toward your booth. The deadline is August 14, 2026.
The Registration Sample Handouts at $750 plus costs get your product samples or branded materials into the hands of attendees at registration before they enter the show floor, distributing up to 500 samples across the 4 days. The deadline for warehouse delivery is September 25, 2026.
The Rent the Runway activation at $500 per mannequin places your product on a dressed mannequin featured onsite for the entire event, available to man, woman, or child mannequins provided by the sponsor. The deadline is August 14, 2026.
The Product Showcase Area starting at $250 gives you a 2×2-foot product display in the high-traffic product preview area near registration — described by the show itself as the place buyers go to see what’s new, making it the #1 traffic hotspot at the entire event.
Interior Today LLC is a professional trade show exhibit stand contractor and custom booth builder serving exhibitors at gift shows, souvenir trade events, and product exhibitions across the United States. Visit interiortoday.us to start planning your Las Vegas Souvenir & Resort Gift Show 2026 booth today.
