Equip Exposition 2026 Louisville — Complete Exhibit Booth Builder Guide for Exhibitors & Sponsors
If your company is preparing to exhibit at Equip Exposition 2026 in Louisville, Kentucky, you are stepping into one of the most energetic, hands-on, and uniquely powerful trade shows in the outdoor power equipment, landscape, and grounds care industry. With 1.1+ million square feet of exhibits, a legendary 30-Acre Outdoor Demo Yard, over 1,000 exhibitors, and thousands of dealers, contractors, and buyers arriving from across North America — this is the event where deals get made, equipment gets sold, and brands get built.
Interior Today LLC is a full-service custom exhibit booth builder and trade show display company. We design, fabricate, install, and dismantle professional exhibit stands for companies exhibiting at Equip Exposition and major outdoor power equipment, landscape, and green industry trade shows across the United States.
This guide is the most complete resource available for Equip Exposition 2026 exhibitors — every confirmed date, schedule detail, venue fact, registration rate, session lineup, networking event, and insider tip — plus exactly how Interior Today LLC helps you build an exhibit stand that stops dealers in their tracks, drives live demos, and converts floor traffic into qualified leads.
Equip Exposition 2026 — Event Overview at a Glance
| Event Detail | Information |
| Event Name | Equip Exposition 2026 |
| Dates | October 20 – 23, 2026 |
| Venue | Kentucky Exposition Center, Louisville, Kentucky |
| Indoor Exhibit Space | 1.1+ Million Square Feet |
| Total Exhibitors | 1,000+ |
| Outdoor Demo Yard | 30 Acres |
| Industries Covered | Outdoor Power Equipment (OPE), Landscape, Grounds Care, Hardscape, Arboriculture, Irrigation, Snow & Ice |
| Primary Attendees | Dealers, Retailers, Distributors, Landscape Contractors, Grounds Professionals |
| Official Housing Partner | Louisville Housing Bureau |
| Phone (Show Management) | (844) 770-2963 |
| Event Character | Award-winning, hands-on, demo-driven, dealer-focused |
What Is Equip Exposition? The Most Hands-On Trade Show in the Outdoor Power Industry
Equip Exposition — formerly GIE+EXPO — is the premier trade show for the outdoor power equipment (OPE) industry and the broader landscape, lawn care, hardscape, tree care, irrigation, and grounds management markets. Every October, Louisville transforms into the headquarters of the green industry for four days, drawing the top manufacturers, distributors, dealers, and landscape professionals from across North America and beyond.
What makes Equip Exposition genuinely different from every other industry trade show is the 30-Acre Outdoor Demo Yard. Attendees do not just look at equipment behind guardrails — they actually operate it. Zero-turn mowers, excavators, chainsaws, trenchers, UTVs, and more get test-driven by the very dealers and contractors deciding what to stock and buy. When a product performs in someone’s hands, the sale moves forward. That is why attendees return year after year, and why the Outdoor Demo Yard is the most talked-about feature of the entire show.
For exhibitors, this creates a competitive environment unlike any other trade show: your product needs to perform live, in the hands of your buyers, on 30 acres of Kentucky ground. Your indoor exhibit booth is your brand’s permanent headquarters at the show — the place where conversations start, relationships deepen, and purchasing decisions get supported with specs, financing discussions, and dealer agreements.
Interior Today LLC builds the indoor exhibit stands that give your brand the professional, commanding presence it deserves at Equip Exposition 2026.
Equip Exposition 2026 — Full Official Schedule
The schedule at Equip Exposition is one of the most event-packed in the trade show world. Understanding every time slot helps you plan your exhibit staffing, demo schedules, and networking strategy.
Day-by-Day Schedule Overview
| Day | Date | Key Activities |
| Tuesday | October 20, 2026 | Welcome Reception at Churchill Downs (6:30–9:00 p.m.) — No trade show floor access |
| Wednesday | October 21, 2026 | Mulligan’s 5K Fun Run, Dealer Breakfast, Dealer & Media Preview (9 a.m.–12 p.m.), Full Show Opens (12 p.m.–5 p.m.), Outdoor Demo (12–5 p.m.), 4th Street Live Concert (7:30 p.m.) |
| Thursday | October 22, 2026 | The Morning Show at Expo (8–9:30 a.m.), Full Indoor Trade Show (9 a.m.–5 p.m.), Outdoor Demo (9 a.m.–5 p.m.), Mulligan’s Mutt Madness (11:30 a.m.–2 p.m.), ENERGIZE (2–3 p.m.), Women’s Leadership Reception (4–6 p.m.), Paristown Block Party (6:30 p.m.) |
| Friday | October 23, 2026 | Indoor Trade Show (9 a.m.–2 p.m.), Outdoor Demo (9 a.m. onward) |
Detailed Daily Schedule
Tuesday, October 20, 2026
| Time | Event | Location |
| 8:00 AM – 4:00 PM | Dealership Boot Camp (full-day workshop) | Room C109-112 |
| 6:30 PM – 9:00 PM | Welcome Reception — Churchill Downs | First Turn Club, Churchill Downs |
The trade show floor does not open Tuesday. Churchill Downs — the legendary home of the Kentucky Derby — hosts thousands of Equip attendees and exhibitors for premier networking the night before the show officially opens.
Wednesday, October 21, 2026
| Time | Event | Location |
| 6:30 AM – 8:00 AM | Mulligan’s 5K Fun Run & Walk | Louisville Slugger Field |
| 7:30 AM – 9:00 AM | Dealer Breakfast | Room C203 |
| 8:00 AM – 11:00 AM | Hydro-Gear Hydrostatic Transmissions Training | C102-103 |
| 8:00 AM – 11:00 AM | Powering Up: Electrical Essentials for OPE Technicians | C106-107 |
| 8:00 AM – 9:00 AM | Plug In Outdoor Lighting to Your Business Offerings | C108 |
| 9:00 AM – 12:00 PM | West Wing Early Opening — Dealer & Media Preview | West Wing |
| 9:00 AM – 10:00 AM | Business Opportunities Associated with Trees | Freedom Hall |
| 9:30 AM – 10:30 AM | AI for Dealers: The Beginner’s Guide | C109-112 |
| 9:30 AM – 10:30 AM | Winning in a Tighter Market: Protect and Grow Profit | C105 |
| 11:00 AM – 12:00 PM | Opening Keynote — Mike Holmes (HGTV) | B103 |
| 12:00 PM – 5:00 PM | Indoor Trade Show — All Attendees | Full Show Floor |
| 12:00 PM – 5:00 PM | Outdoor Demo | 30-Acre Demo Yard |
| 12:30 PM – 1:30 PM | Profit Is Hiding in Plain Sight | C109-112 |
| 2:00 PM – 3:00 PM | Service Departments That Print Money | C109-112 |
| 3:30 PM – 4:30 PM | Where Do I Start? A Blueprint for Fixing Your Dealership | C109-112 |
| 7:30 PM – 10:00 PM | 4th Street Live! Concert | 4th Street Live!, Downtown Louisville |
Thursday, October 22, 2026
| Time | Event | Location |
| 8:00 AM – 9:30 AM | The Morning Show at Expo (3 live podcasts on stage) | B103 |
| 8:00 AM – 11:00 AM | Z-Turn Safety & Operator Training | C102-103 |
| 8:00 AM – 9:00 AM | The $10 Million Landscape Company Playbook | C105 |
| 8:00 AM – 9:00 AM | The New Outdoor Living Economy | East Hall 1 |
| 9:00 AM – 5:00 PM | Indoor Trade Show — Full Day | Full Show Floor |
| 9:00 AM – 5:00 PM | Outdoor Demo — Full Day | 30-Acre Demo Yard |
| 9:30 AM – 10:30 AM | The Sales Execution Playbook | C105 |
| 9:30 AM – 10:30 AM | Unlocking Profits: How to Break Into Irrigation | C108 |
| 11:00 AM – 2:00 PM | Mulligan’s Mutt Madness (Dog Adoption — Kentucky Humane Society) | South Wing Lobby A |
| 12:00 PM – 1:00 PM | Industry Dynamics: What’s Driving Equipment Purchases Today | C109-112 |
| 2:00 PM – 3:00 PM | ENERGIZE (Brian Fullerton — Live Podcast Recording) | B103 |
| 2:00 PM – 3:00 PM | Leadership Lessons from the Landscape Management 150 | C105 |
| 3:30 PM – 4:30 PM | Inventory Is Not an Asset Until It Moves | C109-112 |
| 4:00 PM – 6:00 PM | Women’s Leadership Reception | B103 |
| 6:30 PM – 10:00 PM | Paristown Block Party & Concert | Paristown Pointe / Old Forester’s Paristown Hall |
Friday, October 23, 2026
| Time | Event | Location |
| 8:00 AM – 9:00 AM | Power Up Your Skills: Electrical Troubleshooting for Irrigation | C108 |
| 9:00 AM – 2:00 PM | Indoor Trade Show — Final Day | Full Show Floor |
| 9:00 AM onward | Outdoor Demo — Final Day | 30-Acre Demo Yard |
| 9:30 AM – 10:30 AM | Demo 6: Outdoor Kitchens & Veneering | Hardscape House |
| 11:00 AM – 12:30 PM | Pro Tips: Tree Removal Techniques | Freedom Hall |
Equip Exposition 2026 — Attendee Registration Rates
Registering early at Equip Exposition delivers massive savings. The price difference between the Super Early rate and the Standard on-site rate is nearly 5X.
| Registration Period | Deadline | Rate |
| Super Early Rate | Through May 31, 2026 | $25 |
| Early Bird Rate | June 1 – September 10, 2026 | $30 |
| Advance Rate | September 11 – October 19, 2026 | $60 |
| Standard Rate (On-Site) | October 20 – 23, 2026 | $120 |
| Non-Exhibiting Vendors | Flat fee | $450 per person |
Your pass includes:
- Three days of Equip Exposition access
- Most featured events
- Free parking at the Kentucky Exposition Center
Age & Access Rules:
- Show floor and demo areas: Open to ages 12 and older. No exceptions.
- Demo driving (Outdoor Demo Yard): Requires age 16+ with a valid driver’s license
- Non-exhibiting vendors are charged $450 flat fee per person
Venue: Kentucky Exposition Center, Louisville, Kentucky
| Venue Detail | Information |
| Venue Name | Kentucky Exposition Center |
| City | Louisville, Kentucky |
| Indoor Exhibit Space | 1.1+ Million Square Feet |
| Outdoor Demo Yard | 30 Acres |
| Notable Adjacent Features | Freedom Hall arena, West Wing, North Wing, South Wing, East Hall |
| Accessibility | Wheelchair rentals available via Scootaround; accessible parking designated |
| Official Housing Partner | Louisville Housing Bureau (only use official partner — see scam warning below) |
| Show Management Phone | (844) 770-2963 |
Why Louisville Works for Equip Exposition
Louisville is the 16th largest city in the United States and one of the most logistically convenient cities for a national trade show. Almost half of the entire U.S. population lives within a single day’s drive of Louisville — meaning that dealers, contractors, and buyers from the Southeast, Midwest, Ohio Valley, and mid-Atlantic can drive to the Kentucky Exposition Center without the cost and logistics of air travel. Hotels and flights to Louisville are consistently more budget-friendly than major coastal markets. And Louisville’s culinary scene — anchored by bourbon, hot brown sandwiches, and world-class restaurants — makes every evening after the show floor an experience worth remembering.
⚠️ Official Housing Warning — Avoid Pirate Housing Companies
| What to Know | Detail |
| Official Housing Partner | Louisville Housing Bureau (the ONLY legitimate housing provider for Equip Exposition) |
| Booking Contact | Official booking link on the Equip Exposition website |
| Prize Drawing | Attendees and exhibitors who book through the official housing provider are entered into prize drawings: Louisville Gift Baskets, personalized Bourbon Bottles, complimentary hotel rooms |
| Scam Warning | If any company OTHER than the Louisville Housing Bureau contacts you about hotel rooms for Equip Exposition, it is unauthorized solicitation |
| Report Scams | Contact Show Management at (844) 770-2963 immediately |
Show Management actively pursues unauthorized hotel solicitation companies. Many scams have been reported at major trade shows where third-party brokers demand pre-payment, oversell rooms, and then fail to deliver. Only book through the Louisville Housing Bureau.
Exclusive Dealer Preview — North and South Wing Early Access
| Dealer Preview Detail | Information |
| Date | Wednesday, October 21, 2026 |
| Hours | 9:00 a.m. – 12:00 p.m. |
| Who Gets Access | Dealers, Retailers, and Distributors only |
| Location | North and South Wing of Kentucky Exposition Center |
| Purpose | One-on-one time with exhibitors; preview products from Equip Exposition and Hardscape North America before general attendees arrive |
| Value for Exhibitors | The quietest, most focused three hours of the entire show — ideal for serious product evaluations and dealer relationship-building |
For exhibitors, the Dealer Preview is one of the highest-value windows of the entire four-day show. Dealers arrive at 9:00 a.m. with genuine purchasing intent, unrushed time, and no competition from general attendee crowds. Your booth team needs to be fully staffed, demo-ready, and relationship-focused from the moment the doors open Wednesday morning.
The 30-Acre Outdoor Demo Yard — What It Means for Exhibitors
The Outdoor Demo Yard at Equip Exposition is unlike anything at any other trade show in the OPE or landscape industry. On 30 acres of operating terrain at the Kentucky Exposition Center, attendees test-drive the actual products they are evaluating — zero-turn mowers, excavators, chainsaws, trenchers, UTVs, skid-steers, and more — head-to-head, side-by-side, in real operating conditions.
| Demo Yard Detail | Information |
| Size | 30 Acres |
| Eligible Products | Zero-turns, excavators, chainsaws, trenchers, UTVs, and more |
| Wednesday Hours | 12:00 p.m. – 5:00 p.m. |
| Thursday Hours | 9:00 a.m. – 5:00 p.m. |
| Friday Hours | 9:00 a.m. onward |
| Age Requirement | 16+ with valid driver’s license for demo driving |
| Access | Ages 12+ for demo yard observation; 16+ for driving |
The Outdoor Demo Yard is the reason attendees describe Equip Exposition as an experience unlike anything else in the industry. This is where product loyalty gets built. When a dealer test-drives your zero-turn on real turf and it outperforms the competition, the sale is done before they walk back into your booth.
Hardscape North America at Equip Exposition 2026
Equip Exposition co-locates with Hardscape North America, making it the only event in the world combining outdoor power equipment, landscape, and hardscape under one roof at the same time.
Hardscape House Demo Sessions
The Hardscape House is a dedicated hands-on area where attendees participate in live construction demos — not watching, but actually building.
| Session | Date/Time | Topic |
| Demo 1 | Wednesday, Oct 21, 1:30 PM | Segmental Retaining Walls: From Base to Cap |
| Demo 2 | Wednesday, Oct 21, 3:30 PM | Stairs, Returns & Columns: Structural Details That Elevate Hardscapes |
| Demo 3 | Thursday, Oct 22, 9:30 AM | Paver Installations: Speed, Precision, and Long-Term Performance |
| Demo 4 | Thursday, Oct 22, 12:00 PM | Illuminating Hardscapes: Integrating Water, Fire & Lighting Features |
| Demo 5 | Thursday, Oct 22, 2:30 PM | Hardscape Toolbox: The Latest Physical Tools Transforming Installation |
| Demo 6 | Friday, Oct 23, 9:30 AM | Outdoor Kitchens & Veneering: Building High-End Features Without Masonry Experience |
For companies exhibiting hardscape products, pavers, outdoor kitchen systems, lighting, or related products, the Hardscape House creates a ready-made audience of professionals who are already in hands-on learning mode and primed to evaluate product solutions.
Education Sessions at Equip Exposition 2026 — Complete Overview
With 104 confirmed sessions across four days, the education program at Equip Exposition 2026 is one of the most comprehensive in the industry. Sessions run in multiple simultaneous tracks covering OPE dealership operations, landscape business growth, arboriculture, irrigation, turfgrass science, hardscape, leadership, and AI/technology.
Education Track Summary
| Track | Focus Topics | Primary Audience |
| Profit & Margin Discipline | Margin management, service department efficiency, aged inventory, flat-rate discipline | OPE Dealers |
| Dealership Operations & Strategy | Sales systems, AI for dealers, customer buying behavior, dealership fix-it blueprint | OPE Dealers |
| Landscape Business Growth | From startup to scalable, enhancement sales, $10M company playbook, culture building | Landscape Contractors |
| Arboriculture / Tree Care | Tree felling, rigging, climbing techniques, business development for tree pros | Arborists, Tree Care Companies |
| Irrigation | System anatomy, repair, water management, scheduling, controller programming | Irrigation Contractors |
| Turfgrass Science | Cultural practices, weed management, fertilization, IPM | Lawn Care Professionals |
| Hardscape | Paver installation, retaining walls, outdoor kitchens, lighting integration | Hardscape Contractors |
| Leadership & HR | Developing foremen, crew accountability, company culture, women in leadership | All Business Owners |
| Technology & AI | AI for contractors, fleet data, software-defined irrigation, AI implementation frameworks | All Attendees |
Featured Education Highlights
| Session | Speaker / Presenter | Date/Time |
| Opening Keynote | Mike Holmes — HGTV star and veteran contractor | Wednesday, Oct 21, 11:00 AM – 12:00 PM |
| The Morning Show at Expo | Three powerhouse live podcasts on stage + audience Q&A | Thursday, Oct 22, 8:00–9:30 AM |
| ENERGIZE | Brian Fullerton, Brian’s Lawn Maintenance & Fullerton Unfiltered Podcast | Thursday, Oct 22, 2:00–3:00 PM |
| Dealership Boot Camp | Full-day workshop covering service, parts, sales, marketing, and leadership | Tuesday, Oct 20, 8:00 AM–4:00 PM |
| The $10M Landscape Company Playbook | Jeffrey Scott | Thursday, Oct 22, 8:00–9:00 AM |
| Leadership Lessons from Landscape Mgmt 150 | Industry leaders from top 150 landscape companies | Thursday, Oct 22, 2:00–3:00 PM |
| Managing Horticulture at Churchill Downs | Matt Bizzell, Director of Horticulture, Churchill Downs | Thursday, Oct 22, 11:00 AM–12:00 PM |
| Mulligan’s Mutt Madness | Dog adoption event with Kentucky Humane Society | Thursday, Oct 22, 11:30 AM–2:00 PM |
| Women’s Leadership Reception | Power Players Panel and networking | Thursday, Oct 22, 4:00–6:00 PM |
Networking Events at Equip Exposition 2026 — Full Breakdown
The networking at Equip Exposition is as legendary as the demo yard. These are not standard cocktail-hour events — they are full Louisville experiences.
| Event | Date/Time | Location | What It Is |
| Welcome Reception | Tuesday, Oct 20, 6:30–9:00 PM | First Turn Club, Churchill Downs | Exclusive networking at the legendary home of the Kentucky Derby — thousands of attendees and exhibitors in one of America’s most iconic venues, the night before the show opens |
| Mulligan’s 5K Fun Run & Walk | Wednesday, Oct 21, 6:30–8:00 AM | Louisville Slugger Field | Fifth-annual fun run crossing the Ohio River on Louisville’s Big Four Pedestrian Bridge — early morning networking before the show day begins |
| Dealer Breakfast | Wednesday, Oct 21, 7:30–9:00 AM | Room C203 | Connect with industry leaders over breakfast before the Dealer Preview opens — structured networking before the show floor gets busy |
| 4th Street Live! Concert | Wednesday, Oct 21, 7:30–10:00 PM | 4th Street Live!, Downtown Louisville | Back by popular demand — live music concert at one of Louisville’s premier entertainment destinations |
| The Morning Show at Expo | Thursday, Oct 22, 8:00–9:30 AM | B103 | Three powerhouse podcasts recorded live on stage with audience Q&A — one of the most energizing starts to a trade show day anywhere |
| ENERGIZE | Thursday, Oct 22, 2:00–3:00 PM | B103 | Hosted by Brian Fullerton — meet industry leaders, live discussions to fuel business growth |
| Mulligan’s Mutt Madness | Thursday, Oct 22, 11:30 AM–2:00 PM | South Wing Lobby A | Dog adoption event in partnership with the Kentucky Humane Society — a uniquely Equip Expo moment |
| Women’s Leadership Reception | Thursday, Oct 22, 4:00–6:00 PM | B103 | Power Players Panel + reception for women leaders across the green industry — complimentary access |
| Paristown Block Party & Concert | Thursday, Oct 22, 6:30–10:00 PM | Paristown Pointe / Old Forester’s Paristown Hall | Live music, local Louisville food, Kentucky bourbon, and great company in the heart of Louisville’s arts district — one of the most talked-about nights of the entire event year |
Who Attends Equip Exposition 2026? Know Your Buyer
Understanding the Equip Exposition audience is the foundation of designing an exhibit booth that actually converts foot traffic into business conversations.
| Attendee Type | Why They Come to Equip Expo |
| OPE Dealers & Retailers | Evaluate new equipment lines, meet manufacturer reps, negotiate distribution agreements |
| Landscape Contractors | Discover new equipment, supplies, and business systems; attend educational sessions |
| Grounds Care Professionals | Source equipment, parts, and services for commercial grounds management |
| Hardscape Contractors | Explore new materials, tools, and techniques for outdoor construction |
| Arborists & Tree Care Companies | Source equipment, training, and business growth resources |
| Irrigation Contractors | Evaluate new systems, components, and smart irrigation technology |
| Lawn & Turf Professionals | Assess new products for chemical application, fertilization, and weed management |
| Distributors & Wholesalers | Meet manufacturers, review new product lines, plan inventory strategy |
| Startup Landscape & OPE Businesses | Learn from industry leaders, discover cost-effective equipment, find mentors |
| Corporate Buyers & Fleet Managers | Source equipment at scale for large commercial operations |
Industries Represented at Equip Exposition 2026
| Industry Sector |
| Outdoor Power Equipment (OPE) Manufacturing and Distribution |
| Landscape and Lawn Care |
| Hardscape, Masonry, and Outdoor Living |
| Arboriculture and Tree Care |
| Irrigation and Water Management |
| Turfgrass Science and Management |
| Snow & Ice Management |
| Commercial Grounds Care |
| Golf Course Maintenance |
| Sports Field Management |
| Pest and Weed Management |
| Outdoor Lighting |
| Equipment Rental |
Why Your Exhibit Booth Design Is Critical at Equip Exposition
Equip Exposition is one of those rare trade shows where the energy on the show floor is genuinely kinetic. Dealers arrive motivated, move fast, and evaluate multiple exhibitors in a single morning. Your booth has seconds to earn a second look — and the competition for attention across 1.1 million square feet of exhibit space is real.
Here is what separates the booths that generate leads from the booths that get walked past:
Your booth must support a live product experience. At Equip Exposition, the demo is everything. Your indoor booth should be designed to complement your Outdoor Demo Yard presence — creating a professional brand environment where conversations that started in the demo yard can continue with product literature, financing information, dealer agreement discussions, and relationship-building over branded seating.
Dealers need a reason to stop and talk. The Dealer Preview on Wednesday morning brings the most motivated buyers in the first three hours. Your booth team and exhibit environment need to be set up for quality conversations, not just badge scans. Private consultation areas, meeting tables, and product display zones that invite dealers in — rather than just displaying products behind a counter — produce dramatically better results.
Size and signage convey market leadership. In a hall with 1,000+ exhibitors, brands that invest in their physical presence signal confidence and stability. Dealers evaluating long-term distribution relationships notice the difference between a pop-up banner and a professionally built custom exhibit. Interior Today LLC designs booths at every scale that look more impressive than their footprint suggests.
Product visibility from the aisle wins first. The most effective booths at Equip Exposition position their hero product facing the primary aisle, with graphics above eye level that communicate the product category in one glance. A dealer walking at pace needs to know within 2 seconds what you make and why they should stop. Interior Today LLC designs every booth with aisle-facing traffic flow as the starting principle.
Interior Today LLC — Complete Exhibit Booth Services for Equip Exposition 2026
| Service | What Interior Today LLC Delivers |
| Custom Exhibit Design | Full 3D rendered booth concepts built around your product footprint, brand identity, and Kentucky Exposition Center floor plan |
| Exhibit Fabrication | Professional construction of all booth elements — structures, backwalls, towers, counters, hanging signs, display panels |
| Flooring Solutions | Carpet, premium wood-look flooring, raised platforms, specialty trade show flooring |
| Large-Format Graphics | Backwall displays, hanging banners, side panels, product identification graphics, aisle-facing marquee displays |
| Custom Lighting | LED accent lighting, spotlights for product displays, atmospheric floor lighting |
| AV & Technology Integration | Monitor mounting, tablet kiosks, video looping displays, digital product demo screens |
| Custom Branded Furniture | Branded reception counters, dealer consultation tables, lounge seating, product display pedestals |
| Product Display Engineering | Booth layouts designed specifically around OPE, landscape, and hardscape product dimensions and demo requirements |
| Shipping & Freight Coordination | Complete freight logistics to the Kentucky Exposition Center — on-time delivery, no surprises |
| Installation (Move-In) | Professional crew manages your complete exhibit build from flooring to final lighting adjustment |
| On-Site Support During Show | Interior Today LLC contact available throughout the four show days |
| Dismantling (Move-Out) | Complete teardown, packing, and return freight coordination after the show closes Friday |
| Rental Exhibit Systems | Modular rental exhibits with full custom graphics — professional presence at lower capital investment |
Enquiry for Trade Show Booth
Our Exhibition Stand Design Portfolio In Louisville.
At Interior Today we are offering flawless services for the exhibition and trade shows. We are working with brands and businesses of all sizes, designing and installing amazing stands. We believe in combining excellent design and superior project management to deliver high quality custom built exhibition stands. Just take a glance at some of our recent work given below.
Frequently Asked Questions — Equip Exposition 2026 Exhibit Booth Builder
Q: When and where is Equip Exposition 2026?
A: Equip Exposition 2026 runs October 20–23, 2026 at the Kentucky Exposition Center in Louisville, Kentucky. The indoor trade show opens to all attendees on Wednesday, October 21 at 12:00 p.m. and closes Friday, October 23 at 2:00 p.m.
Q: What time does the Equip Exposition trade show floor open each day?
A: Wednesday, October 21: Dealer & Media Preview 9:00 a.m.–12:00 p.m., All Attendees 12:00 p.m.–5:00 p.m. Thursday, October 22: 9:00 a.m.–5:00 p.m. Friday, October 23: 9:00 a.m.–2:00 p.m.
Q: How much does it cost to attend Equip Exposition 2026?
A: Registration rates are: Super Early (through May 31, 2026) — $25; Early Bird (June 1–September 10, 2026) — $30; Advance (September 11–October 19, 2026) — $60; Standard on-site (October 20–23, 2026) — $120. Non-exhibiting vendors pay a flat $450 per person.
Q: Can Interior Today LLC build a custom exhibit booth for Equip Exposition 2026 at the Kentucky Exposition Center?
A: Yes. Interior Today LLC designs, fabricates, and installs custom exhibit booths for Equip Exposition at the Kentucky Exposition Center in Louisville. We manage everything from design concept and fabrication through installation, on-site support, and post-show dismantling and return freight.
Q: What is the Outdoor Demo Yard at Equip Exposition?
A: The 30-Acre Outdoor Demo Yard is the defining feature of Equip Exposition. Attendees can actually test-drive equipment — zero-turns, excavators, chainsaws, trenchers, UTVs, and more — in real operating conditions. Demo driving requires age 16+ with a valid driver’s license. Show floor and demo area observation is open to ages 12+.
Q: What is the Dealer Preview at Equip Exposition 2026?
A: The Dealer Preview runs Wednesday, October 21 from 9:00 a.m. to 12:00 p.m. and provides exclusive early trade show access in the North and South Wing exclusively for dealers, retailers, and distributors. This is one of the most valuable time windows of the entire show for exhibitors — buyers arrive with purchasing intent and focused time before general attendees enter at noon.
Q: How many exhibitors participate in Equip Exposition?
A: Equip Exposition features over 1,000 exhibitors across 1.1+ million square feet of indoor exhibit space, plus the 30-Acre Outdoor Demo Yard.
Q: What industries and product categories are featured at Equip Exposition 2026?
A: Outdoor power equipment (OPE), landscape and lawn care, hardscape and outdoor living, arboriculture and tree care, irrigation, turfgrass management, snow & ice management, commercial grounds care, outdoor lighting, and related business services, technology, and software.
Q: Does Interior Today LLC handle booth installation at the Kentucky Exposition Center in Louisville?
A: Yes. Our professional installation crew handles your complete exhibit build at the Kentucky Exposition Center during your assigned move-in window, including flooring, structural elements, graphics, lighting, AV integration, and furniture placement.
Q: What is Hardscape North America at Equip Exposition?
A: Hardscape North America is a co-located event at Equip Exposition, making it the only event in the world combining OPE, landscape, and hardscape under one roof simultaneously. The Hardscape House hosts six live hands-on demo sessions across Wednesday, Thursday, and Friday where attendees participate in actual construction — retaining walls, paver installation, outdoor kitchens, integrated lighting, and more.
Q: What are the major networking events at Equip Exposition 2026?
A: The key networking events include the Welcome Reception at Churchill Downs (Tuesday evening), Mulligan’s 5K Fun Run & Walk (Wednesday morning), Dealer Breakfast (Wednesday morning), 4th Street Live! Concert (Wednesday evening), The Morning Show at Expo (Thursday morning), ENERGIZE hosted by Brian Fullerton (Thursday afternoon), Women’s Leadership Reception (Thursday afternoon), and the Paristown Block Party & Concert at Old Forester’s Paristown Hall (Thursday evening).
Q: What is the Opening Keynote at Equip Exposition 2026?
A: The Opening Keynote on Wednesday, October 21 at 11:00 a.m. features Mike Holmes, the HGTV star and veteran contractor, bringing his “make it right” philosophy to the Equip stage with real-world insights for business owners in the trades.
Q: How do I book a hotel for Equip Exposition 2026?
A: Book exclusively through the Louisville Housing Bureau — the only official hotel reservation company for Equip Exposition. Attendees and exhibitors who book through the official provider are entered into prize drawings (Louisville Gift Baskets, personalized Bourbon Bottles, complimentary hotel rooms). If any other company contacts you about hotels for Equip Exposition, report it to Show Management at (844) 770-2963 immediately.
Q: How many education sessions are offered at Equip Exposition 2026?
A: Equip Exposition 2026 features 104 confirmed education sessions across four days, covering OPE dealership operations, landscape business growth, arboriculture, irrigation, turfgrass science, hardscape, leadership, and AI and technology. Most sessions are included with your registration — no additional cost.
Q: What size exhibit booth does Interior Today LLC recommend for Equip Exposition?
A: The right size depends on your product lineup, your dealer relationship goals, and your overall marketing budget. A 10×20 inline booth works well for component suppliers and service companies. A 20×20 or larger island is appropriate for equipment manufacturers with multiple product lines. Large custom island configurations (1,500+ sq. ft.) are ideal for market-dominant OPE and landscape product brands. Interior Today LLC also offers rental exhibit options for first-time exhibitors.
Q: How early should I start planning my Equip Exposition 2026 exhibit booth?
A: For a custom exhibit build targeting October 2026 at the Kentucky Exposition Center, we recommend beginning the design and planning process no later than July 2026. Larger island exhibits with custom fabrication require additional lead time. Contact Interior Today LLC as early as possible to secure your design and production schedule.
Q: What is the age requirement to attend Equip Exposition 2026?
A: The show floor and demo areas are open to ages 12 and older — no exceptions. Demo driving in the Outdoor Demo Yard requires age 16+ with a valid driver’s license.
Q: Is free parking available at the Kentucky Exposition Center during Equip Exposition?
A: Yes. Free parking at the Kentucky Exposition Center is included with your Equip Exposition registration pass.
The Interior Today LLC Process — Building Your Equip Exposition 2026 Exhibit
Step 1 — Discovery and Booth Strategy
We start with a detailed consultation covering your booth space at the Kentucky Exposition Center, your product lineup (including any equipment going into the Outdoor Demo Yard), your dealer relationship goals, your brand identity, and your budget. We review the official floor plan, identify your space’s traffic patterns, and develop a strategic creative brief that drives every design decision.
Step 2 — 3D Concept Design
Our team produces a full photorealistic 3D rendering of your exhibit booth — showing exactly what your space will look like on the Kentucky Exposition Center floor, at full scale, with accurate lighting, color, material, and product placement representation.
Step 3 — Compliance and Specification Review
Before fabrication begins, we confirm all booth dimensions, height clearances, and display configurations comply with Equip Exposition’s official exhibitor rules and regulations and Kentucky Exposition Center venue specifications.
Step 4 — Fabrication
Your exhibit components are built in our fabrication facility using professional-grade materials. All large-format graphics are produced in-house for maximum color accuracy and durability across multiple show uses.
Step 5 — Freight Coordination to Louisville
We manage all freight logistics to the Kentucky Exposition Center, coordinated against your assigned move-in window to ensure your materials arrive on time without special handling complications.
Step 6 — Installation (Move-In)
Our professional installation crew builds your complete exhibit — flooring, structure, graphics, lighting, AV, and furniture — in the correct sequence, leaving you with a fully operational booth ready for Wednesday 9:00 a.m. Dealer Preview.
Step 7 — On-Site Support
Interior Today LLC maintains contact throughout all four show days. Any adjustments needed during the show are handled immediately without disrupting your team’s selling time.
Step 8 — Dismantling and Return Freight
After the final show hour on Friday, October 23, our crew returns for complete exhibit dismantling, component packing, and return freight coordination. Your property arrives back at your facility intact and ready for the next event.
Build Your Equip Exposition 2026 Exhibit Booth with Interior Today LLC
Equip Exposition 2026 is one of the most dynamic, high-energy trade shows in North America. With 1.1+ million square feet of indoor exhibits, a 30-Acre Outdoor Demo Yard, 1,000+ exhibitors, 104 education sessions, and Louisville’s legendary event hospitality surrounding it all — this is a show where presence, performance, and preparation determine results.
Your exhibit booth is your brand’s headquarters for four days in front of the most motivated OPE dealers, landscape contractors, hardscape professionals, and green industry buyers in the country. Interior Today LLC builds exhibit stands that reflect the seriousness of your brand, the quality of your products, and the professionalism your dealers expect.
Interior Today LLC is an independent exhibit booth design, fabrication, and installation company. Interior Today LLC is not an official partner, contractor, or affiliate of Equip Exposition or the Outdoor Power Equipment Institute (OPEI). All event information is sourced from official Equip Exposition 2026 materials and is subject to change. Exhibitors and attendees should verify all current details, schedules, and requirements directly with Equip Exposition.
