Trade Show Booth Builders at Colorado Convention Center — Interior Today LLC

Designed by more than 100 professional meeting planners working alongside architects, the Colorado Convention Center opened in 1990 with one goal: a sensible, state-of-the-art facility with easy traffic flow inside a genuinely beautiful building. After expansions in 2005 and again in 2024 — including the addition of the 80,000-square-foot Bluebird Ballroom, Colorado’s largest — the CCC now spans 2.2 million total square feet in the heart of downtown Denver.

If you’re exhibiting here, you’re working in one of the most practical, user-friendly convention venues in the country — and your booth needs to match that same standard of thoughtful design.

Interior Today LLC designs, builds, and installs custom exhibit stands at the Colorado Convention Center for companies across every industry. Whether you’re exhibiting at a national association conference, a tech convention, or a healthcare summit, Interior Today LLC is your dedicated exhibit booth contractor in Denver, Colorado.

 Colorado Convention Center — Key Facts for Exhibitors

Here’s what makes CCC one of the most respected and practical convention venues in the Rocky Mountain region, and what each fact means for your exhibit:

Metric	Detail	Why It Matters for Exhibitors
Total Facility Size	2.2 Million sq. ft.	One of the largest convention venues in the Rocky Mountain region
Contiguous Exhibit Space	584,000 sq. ft. across 6 halls (90,000–100,000 sq. ft. each)	Flexible floor plan supports everything from a single hall show to a full-building convention
Meeting Rooms	63 Rooms (800–10,000 sq. ft. combined)	Private demo suites and breakout sessions alongside your main exhibit
Bluebird Ballroom (2024 Expansion)	80,000 sq. ft. — Colorado’s largest ballroom	New, modern space ideal for galas, keynotes, and large branded events
Additional Ballrooms	50,000 sq. ft. & 35,000 sq. ft. flexible ballrooms	Multiple options for receptions, award dinners, and product launches
Bellco Theatre	5,000-seat theater	Stage-ready keynote presentations and major brand reveals
Rooftop Terrace	20,000 sq. ft. outdoor terrace with Rocky Mountain views	A truly unique outdoor branding and reception space unlike any other U.S. venue
Built / Expanded	Opened 1990; expanded 2005 and again in 2024	A modern, continually upgraded facility designed by meeting professionals
Nearby Hotel Rooms	13,000+ within walking distance	Strong, consistent attendee turnout drives booth foot traffic
Nearby Restaurants	300+ within walking distance	Attendees stay downtown, near the venue, throughout the show
Sustainability	LEED Gold Certified; GBAC Star Accredited	Align your brand with one of the greenest convention centers in the U.S.
Public Art Collection	300+ pieces on-site and citywide	A visually striking backdrop that elevates every exhibit and brand experience

CCC’s 2024 expansion added its most dramatic space yet: a rooftop terrace and the Bluebird Ballroom, both offering sweeping views of the Rocky Mountains and the Denver skyline. For exhibitors hosting a reception or brand activation, this is one of the most visually striking venue spaces available anywhere in the country.

CCC Exhibit Level Guide — Where Will Your Booth Be?

The Colorado Convention Center’s exhibit level is a single, contiguous floor spanning six halls that can be divided in flexible increments. Interior Today LLC has built exhibits throughout this venue and understands how to make the most of every space:

Space	Size	Best For	Recommended Booth Type
Exhibit Halls A–F	584,000 sq. ft. contiguous, divisible in 100,000 sq. ft. increments	Major trade shows, national conventions	Island, peninsula, double-deck — any size
Bluebird Ballroom	80,000 sq. ft., divisible into 19 subdivisions	Galas, keynotes, large branded receptions	Custom branded stage sets, freestanding displays
Rooftop Terrace	20,000 sq. ft. outdoor	Outdoor receptions, product launches with mountain views	Weatherproof modular structures, branded canopies
63 Meeting Rooms	800–10,000 sq. ft. combined	Private buyer meetings, demo suites, training sessions	Furnished branded meeting rooms with AV
Bellco Theatre	5,000 seats	Keynote presentations, product reveals	Stage-adjacent branded activations, sponsor signage

CCC’s exhibit floor was engineered with floor pockets on 30-foot centers and columns at 90-foot centers, giving exhibit designers exceptional flexibility for booth placement and power access. Our design team plans around these specifications from day one, ensuring your booth’s utility needs are met without costly change orders on-site.

 Exhibit Booth & Stand Types We Build at Colorado Convention Center

Interior Today LLC builds every type of trade show exhibit used at CCC. Here is a breakdown of our offerings and what each is best suited for:

Booth Type	Best For	Typical Size	Interior Today Edge
Inline / Linear	First-time exhibitors, smaller budgets	10×10, 10×20, 10×30	Bold backwall graphics, shelving, LED accent lighting
Peninsula Booth	Three-aisle exposure, growing brands	10×20, 20×20	Open-corner design, product showcase towers
Island Exhibit	360° visibility, flagship brand presence	20×20, 20×30, 20×40+	Double-deck options, hanging signage, immersive brand zones
Double-Deck Booth	Private meetings above + show floor below	20×20 and above	Full structural engineering & venue permit filing
Modular / Rental	Multi-show exhibitors, cost-effective builds	Any size	Reconfigurable panels, branded graphics, fast I&D
Custom Exhibit Stand	Brand storytelling, maximum show ROI	Any size	Fully bespoke design, AV integration, flooring, furniture
Sustainable / Eco Build	Brands pursuing Sustainable Event certification	Any size	Reusable materials, low-waste fabrication aligned with CCC’s green initiatives

 

Why Choose Interior Today LLC for Your Colorado Convention Center Booth?

1. We Know CCC’s Union Labor Rules Inside and Out

At the Colorado Convention Center, the Denver Theatrical Stage Employees Union performs all audiovisual, display, decorating, drayage, theatrical, rigging, production, and material-handling labor. Full-time employees of an exhibiting company may self-install displays only if the work takes under 60 minutes and requires no mechanized tools. Interior Today LLC understands this jurisdiction precisely and coordinates all necessary union labor as part of our full-service build process — so you’re never caught off guard on move-in day.

2. Full-Service, Single Point of Contact

From your first design concept through installation on show morning, Interior Today LLC handles everything. You get one project manager, one point of contact, and zero confusion. Our services include:

•       3D Concept Design & Photorealistic Renderings
•       Structural Engineering & Permit Filing (double-deck and complex builds)
•       In-House Fabrication & Colorado-Based Logistics
•       Graphic Design & Large-Format Printing
•       AV Integration & Union Labor Coordination
•       Internet & Connectivity Coordination with Smart City Networks
•       Custom Flooring, Furniture, Lighting & Storage Solutions
•       Freight & Logistics Coordination to CCC
•       Professional Installation & Dismantling (I&D) Crew
•       Post-Show Storage & Refurbishment

3. Design That Performs on a 584,000-Square-Foot Show Floor

With six massive exhibit halls and flexible divisions up to 500,000 square feet, standing out at CCC takes intentional design. Interior Today LLC creates booth layouts optimized for sight lines, open traffic flow, product accessibility, and bold brand messaging visible from across the aisle — every detail engineered to convert foot traffic into real business conversations.

4. We Help You Build a Certified Sustainable Event

The Colorado Convention Center is LEED Gold Certified, GBAC Star accredited, and deeply committed to sustainability across every aspect of its operation — with a dedicated Safety and Sustainability Manager available to help certify your event as a Sustainable Event. Interior Today LLC supports this mission with reusable modular exhibit systems, sustainable fabrication materials, and waste-conscious build practices, helping your brand’s presence at CCC qualify for sustainable event recognition.

5. Budget-Smart Builds for Every Exhibitor

Interior Today LLC works with first-time exhibitors and major national associations alike. We offer honest, transparent pricing and help you get the maximum impact from your budget. Our rental exhibit program is especially popular for companies exhibiting at CCC once or twice a year who want a high-quality, branded booth without the full custom build investment.

 Top Events at CCC That We Service

Interior Today LLC builds exhibits for the wide range of national conventions, association meetings, and trade shows hosted at the Colorado Convention Center, including:

•       NMAA Annual Convention
•       AHA Leadership Summit
•       IB Global Conference
•       HealthTrust University Conference
•       ACM SIGCOMM
•       Outdoor Retailer
•       International Association of Fire Chiefs
•       Xerocon
•       National Science Teaching Association Conference
•       And every other trade show, convention or corporate event hosted at CCC

Don’t see your specific show listed? Contact us — we build for any event at Colorado Convention Center, regardless of industry or scale.

Why Denver? The Location Advantage for Exhibitors

Beyond the facility itself, exhibiting at CCC means bringing your brand to one of the most livable, walkable cities in the country. Here’s what that means for your exhibit:

•       13,000+ hotel rooms within walking distance of the convention center
•       300+ restaurants within walking distance of the venue
•       Nine theatres in the adjacent Denver Performing Arts Complex
•       300 days of sunshine annually and the Rocky Mountains as a backdrop
•       An award-winning culinary scene and thriving downtown arts and culture district

For brands looking to maximize attendee engagement in a walkable, energetic downtown setting, Denver’s location is one of the strongest advantages of exhibiting at CCC.